Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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George Burton

Undergraduate
Manchester

Summary

As a member and primary business manager of a band called South by Zero, I have a range of experience in transferrable life skills. These include invoicing, ticket sales, merchandise sales and printing, social media marketing, meta advertising, Spotify playlist promotion, budgeting and scheduling. I have enjoyed negotiations with a variety of interested partners who have valued my punctuality, tenacity and leadership skills. During the past two years in the music industry in Manchester, I have created an extensive list of contacts including bar managers, event promoters, session musicians, artists, DJ's, graphic designers, Printing companies, merchandise manufacturers, photographers, videographers, sync companies, PR companies and A and R reps for record labels/publishers. I believe in original thinking when it comes to creating marketing strategies and my favourite part of the job is solving difficult problems. I am not a bad Bass player either.

I would be keen to use my experience to develop a portfolio within the music industry but also believe that I can bring a strong set of transferrable skills to any setting. Essentially, I am a hardworking, adaptable, fast learning, team player who is excited about finding my place in the workplace, wherever that may be.

Overview

4
4
years of professional experience
2
2
Languages

Work History

Sales Representative

Pinkster Gin
04.2023 - Current
  • Developed and delivered engaging sales presentations to convey product benefits.
  • Retained excellent client satisfaction ratings through outstanding service delivery.
  • Generated new leads through networking and attending industry events.
  • Developed and implemented sales strategies to increase profits.
  • Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
  • Set and achieved company defined sales goals.
  • Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
  • Achieved or exceeded company-defined sales quotas.
  • Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
  • Presented professional image consistent with company's brand values.
  • Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.

Professional Musician

Freelance
UK
09.2021 - Current
  • Scheduled rehearsals with other musicians and choirs.
  • Promoted musical career by maintaining website or social media presence.
  • Performed in 150+ shows.
  • Taught private music lessons, adapting tuition to ages and skill levels.
  • Repaired broken strings and other instrument issues.
  • Built networks with local musicians to provide session support for gigs and events.
  • Wrote and arranged original compositions for live music performances.
  • Conducted ensemble at rehearsals and during both live and recorded performances.
  • Composed and scored original songs for TV and radio commercials.
  • Played various instruments professionally, including guitar, piano and drums.
  • Applied knowledge of harmony, melody, rhythm, and voice production to individualize presentations and maintain audience interest.
  • Collaborated with dance department in creating scores for choreography projects.
  • Composed and arranged music and recorded music in studios for radio, film, or television.

Band Manager

South by Zero
Manchester, Greater Manchester
01.2020 - Current
  • Planned 50+ concerts yearly and marketed concerts to students, parents and general public.
  • Traveled with band 10 shows and planned transportation and lodging for 4 musicians.
  • Collaborated with performers and producers to determine and achieve desired sound for production.
  • Directed groups at rehearsals and live or recorded performances to achieve desired effects such as tonal and harmonic balance dynamics, rhythm, and tempo.
  • Determined voices, instruments, harmonic structures, rhythms, tempos and tone balances required to achieve effects desired in each musical composition.
  • Attended regular practices and private lessons to hone skills.
  • Resolved problems, improved operations and provided exceptional service.
  • Exercised leadership capabilities by successfully motivating and inspiring others.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Sold non-traditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats.
  • Serviced and managed over $2000 in accounts for brand advertisers and ad agencies.
  • Organized store merchandise racks and displays to promote and maintain visually appealing environments.
  • Answered customer questions regarding store merchandise, department information, and pricing.
  • Designed displays to deliver interactive, engaging, and memorable store experiences for shoppers.
  • Monitored inventory levels and made necessary adjustments to maximize sales and profits.
  • Set and managed merchandise budgets to maximize profits and control expenses.
  • Interacted with customers to obtain feedback and drive satisfaction.
  • Analyzed industry trends to develop relevant offerings.
  • Collaborated with internal stakeholders to create timely and accurate purchase orders.
  • Established and maintained accurate records of purchases, pricing and payment terms.
  • Completed monthly profit and loss performance reports.

quiz host

Lions Den
Manchester, Greater Manchester
09.2022 - 12.2022
  • Communicated with media weekly to build relationships and optimize press coverage.
  • Gathered information on customer opinions and adjusted plans to capitalize on current trends.
  • Developed campaigns to increase public awareness of company and engage customers.
  • Forged strong media relationships to further public relations goals.
  • Implemented stories and anecdotes into speeches to make information more entertaining.
  • Produced and distributed brochures, newsletters and press kits.

Education

Bachelor of Arts - Music business and Songwriting

BIMM University
Manchester, MAN
09/2021 -

A-Levels - Music

St Edmunds school
Cantebury
09/2019 - 06/2021

A-Levels - Philosophy and Ethics

St Edmunds
Canterbury, KEN
09/2019 - 06/2021

A-Levels - Music Technology

St Edmunds
Canterbury, KEN
09/2019 - 06/2021

GCSEs - Music, Geography, Maths, combined science, English lit, English lang, religious studies, design tech

St Edmunds
Canterbury, KEN

Skills

Sales trends

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Accomplishments

1800 new followers on Instagram since June

20,000 Spotify streams in 2023

a collective 1.4 million likes on Tik Tok

supporting the Guest List at the Deaf Institute.

Timeline

Sales Representative

Pinkster Gin
04.2023 - Current

quiz host

Lions Den
09.2022 - 12.2022

Professional Musician

Freelance
09.2021 - Current

Band Manager

South by Zero
01.2020 - Current

Bachelor of Arts - Music business and Songwriting

BIMM University
09/2021 -

A-Levels - Music

St Edmunds school
09/2019 - 06/2021

A-Levels - Philosophy and Ethics

St Edmunds
09/2019 - 06/2021

A-Levels - Music Technology

St Edmunds
09/2019 - 06/2021

GCSEs - Music, Geography, Maths, combined science, English lit, English lang, religious studies, design tech

St Edmunds
George BurtonUndergraduate