George Burton
Undergraduate
Manchester
Summary
As a member and primary business manager of a band called South by Zero, I have a range of experience in transferrable life skills. These include invoicing, ticket sales, merchandise sales and printing, social media marketing, meta advertising, Spotify playlist promotion, budgeting and scheduling. I have enjoyed negotiations with a variety of interested partners who have valued my punctuality, tenacity and leadership skills. During the past two years in the music industry in Manchester, I have created an extensive list of contacts including bar managers, event promoters, session musicians, artists, DJ's, graphic designers, Printing companies, merchandise manufacturers, photographers, videographers, sync companies, PR companies and A and R reps for record labels/publishers. I believe in original thinking when it comes to creating marketing strategies and my favourite part of the job is solving difficult problems. I am not a bad Bass player either.
I would be keen to use my experience to develop a portfolio within the music industry but also believe that I can bring a strong set of transferrable skills to any setting. Essentially, I am a hardworking, adaptable, fast learning, team player who is excited about finding my place in the workplace, wherever that may be.
Overview
4
4
years of professional experience
2
2
Languages
Work History
Sales Representative
Pinkster Gin
04.2023 - Current
- Developed and delivered engaging sales presentations to convey product benefits.
- Retained excellent client satisfaction ratings through outstanding service delivery.
- Generated new leads through networking and attending industry events.
- Developed and implemented sales strategies to increase profits.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Set and achieved company defined sales goals.
- Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
- Achieved or exceeded company-defined sales quotas.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
- Presented professional image consistent with company's brand values.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
Professional Musician
Freelance
UK
09.2021 - Current
- Scheduled rehearsals with other musicians and choirs.
- Promoted musical career by maintaining website or social media presence.
- Performed in 150+ shows.
- Taught private music lessons, adapting tuition to ages and skill levels.
- Repaired broken strings and other instrument issues.
- Built networks with local musicians to provide session support for gigs and events.
- Wrote and arranged original compositions for live music performances.
- Conducted ensemble at rehearsals and during both live and recorded performances.
- Composed and scored original songs for TV and radio commercials.
- Played various instruments professionally, including guitar, piano and drums.
- Applied knowledge of harmony, melody, rhythm, and voice production to individualize presentations and maintain audience interest.
- Collaborated with dance department in creating scores for choreography projects.
- Composed and arranged music and recorded music in studios for radio, film, or television.
Band Manager
South by Zero
Manchester, Greater Manchester
01.2020 - Current
- Planned 50+ concerts yearly and marketed concerts to students, parents and general public.
- Traveled with band 10 shows and planned transportation and lodging for 4 musicians.
- Collaborated with performers and producers to determine and achieve desired sound for production.
- Directed groups at rehearsals and live or recorded performances to achieve desired effects such as tonal and harmonic balance dynamics, rhythm, and tempo.
- Determined voices, instruments, harmonic structures, rhythms, tempos and tone balances required to achieve effects desired in each musical composition.
- Attended regular practices and private lessons to hone skills.
- Resolved problems, improved operations and provided exceptional service.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Managed time efficiently in order to complete all tasks within deadlines.
- Sold non-traditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats.
- Serviced and managed over $2000 in accounts for brand advertisers and ad agencies.
- Organized store merchandise racks and displays to promote and maintain visually appealing environments.
- Answered customer questions regarding store merchandise, department information, and pricing.
- Designed displays to deliver interactive, engaging, and memorable store experiences for shoppers.
- Monitored inventory levels and made necessary adjustments to maximize sales and profits.
- Set and managed merchandise budgets to maximize profits and control expenses.
- Interacted with customers to obtain feedback and drive satisfaction.
- Analyzed industry trends to develop relevant offerings.
- Collaborated with internal stakeholders to create timely and accurate purchase orders.
- Established and maintained accurate records of purchases, pricing and payment terms.
- Completed monthly profit and loss performance reports.
quiz host
Lions Den
Manchester, Greater Manchester
09.2022 - 12.2022
- Communicated with media weekly to build relationships and optimize press coverage.
- Gathered information on customer opinions and adjusted plans to capitalize on current trends.
- Developed campaigns to increase public awareness of company and engage customers.
- Forged strong media relationships to further public relations goals.
- Implemented stories and anecdotes into speeches to make information more entertaining.
- Produced and distributed brochures, newsletters and press kits.
Education
Bachelor of Arts - Music business and Songwriting
BIMM University
Manchester, MAN 09/2021 -
A-Levels - Music
St Edmunds school
Cantebury 09/2019 - 06/2021
A-Levels - Philosophy and Ethics
St Edmunds
Canterbury, KEN 09/2019 - 06/2021
A-Levels - Music Technology
St Edmunds
Canterbury, KEN 09/2019 - 06/2021
GCSEs - Music, Geography, Maths, combined science, English lit, English lang, religious studies, design tech
St Edmunds
Canterbury, KENSkills
Sales trends
Accomplishments
1800 new followers on Instagram since June
20,000 Spotify streams in 2023
a collective 1.4 million likes on Tik Tok
supporting the Guest List at the Deaf Institute.
Timeline
Sales Representative
Pinkster Gin
04.2023 - Current
quiz host
Lions Den
09.2022 - 12.2022
Professional Musician
Freelance
09.2021 - Current
Band Manager
South by Zero
01.2020 - Current
Bachelor of Arts - Music business and Songwriting
BIMM University
09/2021 -
A-Levels - Music
St Edmunds school
09/2019 - 06/2021
A-Levels - Philosophy and Ethics
St Edmunds
09/2019 - 06/2021
A-Levels - Music Technology
St Edmunds
09/2019 - 06/2021
GCSEs - Music, Geography, Maths, combined science, English lit, English lang, religious studies, design tech
St Edmunds