George Burton
Undergraduate
Manchester
Summary
As a member and primary business manager of a band called South by Zero, I have a range of experience in transferrable life skills. These include invoicing, ticket sales, merchandise sales and printing, social media marketing, meta advertising, Spotify playlist promotion, budgeting and scheduling. I have enjoyed negotiations with a variety of interested partners who have valued my punctuality, tenacity and leadership skills. During the past two years in the music industry in Manchester, I have created an extensive list of contacts including bar managers, event promoters, session musicians, artists, DJ's, graphic designers, Printing companies, merchandise manufacturers, photographers, videographers, sync companies, PR companies and A and R reps for record labels/publishers. I believe in original thinking when it comes to creating marketing strategies and my favourite part of the job is solving difficult problems. I am not a bad Bass player either.
I would be keen to use my experience to develop a portfolio within the music industry but also believe that I can bring a strong set of transferrable skills to any setting. Essentially, I am a hardworking, adaptable, fast learning, team player who is excited about finding my place in the workplace, wherever that may be.
Overview
4
4
years of professional experience
2
2
Languages
Work History
Sales Representative
Pinkster Gin
04.2023 - Current
- Developed and delivered engaging sales presentations to convey product benefits.
- Retained excellent client satisfaction ratings through outstanding service delivery.
- Generated new leads through networking and attending industry events.
- Developed and implemented sales strategies to increase profits.
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Set and achieved company defined sales goals.
- Greeted customers and offered assistance with selecting merchandise, finding accessories and completing purchases.
- Achieved or exceeded company-defined sales quotas.
- Collaborated with managers to provide customer feedback and recommend operational changes to meet emerging trends.
- Presented professional image consistent with company's brand values.
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing.
Professional Musician
Freelance
UK
09.2021 - Current
- Scheduled rehearsals with other musicians and choirs.
- Promoted musical career by maintaining website or social media presence.
- Performed in 150+ shows.
- Taught private music lessons, adapting tuition to ages and skill levels.
- Repaired broken strings and other instrument issues.
- Built networks with local musicians to provide session support for gigs and events.
- Wrote and arranged original compositions for live music performances.
- Conducted ensemble at rehearsals and during both live and recorded performances.
- Composed and scored original songs for TV and radio commercials.
- Played various instruments professionally, including guitar, piano and drums.
- Applied knowledge of harmony, melody, rhythm, and voice production to individualize presentations and maintain audience interest.
- Collaborated with dance department in creating scores for choreography projects.
- Composed and arranged music and recorded music in studios for radio, film, or television.
Band Manager
South by Zero
Manchester, Greater Manchester
01.2020 - Current
- Planned 50+ concerts yearly and marketed concerts to students, parents and general public.
- Traveled with band 10 shows and planned transportation and lodging for 4 musicians.
- Collaborated with performers and producers to determine and achieve desired sound for production.
- Directed groups at rehearsals and live or recorded performances to achieve desired effects such as tonal and harmonic balance dynamics, rhythm, and tempo.
- Determined voices, instruments, harmonic structures, rhythms, tempos and tone balances required to achieve effects desired in each musical composition.
- Attended regular practices and private lessons to hone skills.
- Resolved problems, improved operations and provided exceptional service.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Managed time efficiently in order to complete all tasks within deadlines.
- Sold non-traditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats.
- Serviced and managed over $2000 in accounts for brand advertisers and ad agencies.
- Organized store merchandise racks and displays to promote and maintain visually appealing environments.
- Answered customer questions regarding store merchandise, department information, and pricing.
- Designed displays to deliver interactive, engaging, and memorable store experiences for shoppers.
- Monitored inventory levels and made necessary adjustments to maximize sales and profits.
- Set and managed merchandise budgets to maximize profits and control expenses.
- Interacted with customers to obtain feedback and drive satisfaction.
- Analyzed industry trends to develop relevant offerings.
- Collaborated with internal stakeholders to create timely and accurate purchase orders.
- Established and maintained accurate records of purchases, pricing and payment terms.
- Completed monthly profit and loss performance reports.
quiz host
Lions Den
Manchester, Greater Manchester
09.2022 - 12.2022
- Communicated with media weekly to build relationships and optimize press coverage.
- Gathered information on customer opinions and adjusted plans to capitalize on current trends.
- Developed campaigns to increase public awareness of company and engage customers.
- Forged strong media relationships to further public relations goals.
- Implemented stories and anecdotes into speeches to make information more entertaining.
- Produced and distributed brochures, newsletters and press kits.
Education
Bachelor of Arts - Music business and Songwriting
BIMM University
Manchester, MAN 09/2021 -
A-Levels - Music
St Edmunds school
Cantebury 09/2019 - 06/2021
A-Levels - Philosophy and Ethics
St Edmunds
Canterbury, KEN 09/2019 - 06/2021
A-Levels - Music Technology
St Edmunds
Canterbury, KEN 09/2019 - 06/2021
GCSEs - Music, Geography, Maths, combined science, English lit, English lang, religious studies, design tech
St Edmunds
Canterbury, KENSkills
Sales trends
Client Service
Professional demeanor
Point of sale operation
Excellent people skills
Exceptional customer service
Merchandising understanding
Relationship building
Multi-tasking strength
Product and service sales
Problem-solving skills
Sales expertise
Upselling
Direct sales
Analytical problem solver
Marketing strategy
Marketing and advertising
Market Analysis
Campaign management
Budgeting
Product development
Brand development
Strategic planning
Excellent Communication
Critical Thinking
Teamwork and Collaboration
Crisis Management
MS Office
Operating recording equipment
Managing sound quality
Music production
Event promotion
Event sales
Project Management
Digital marketing
Meeting planning
Scheduling
Sponsorship development
Price Structures
Public Relations
Venue Marketing
Search Engine Optimization
Print advertising
Accomplishments
1800 new followers on Instagram since June
20,000 Spotify streams in 2023
a collective 1.4 million likes on Tik Tok
supporting the Guest List at the Deaf Institute.
Timeline
Sales Representative
Pinkster Gin
04.2023 - Current
quiz host
Lions Den
09.2022 - 12.2022
Professional Musician
Freelance
09.2021 - Current
Band Manager
South by Zero
01.2020 - Current
Bachelor of Arts - Music business and Songwriting
BIMM University
09/2021 -
A-Levels - Music
St Edmunds school
09/2019 - 06/2021
A-Levels - Philosophy and Ethics
St Edmunds
09/2019 - 06/2021
A-Levels - Music Technology
St Edmunds
09/2019 - 06/2021
GCSEs - Music, Geography, Maths, combined science, English lit, English lang, religious studies, design tech
St Edmunds