GEOFREY GWESSO MACHELA
Mwanza,EN
Summary
Accomplished Sales and Business Development professional with 8 years of experience in driving revenue growth and expanding customer bases. Achieved 67% monthly sales targets and recruited 56 retailers, enhancing performance in the gaming and lottery industry. Successfully managed 134 customers and secured 70% of sales within two years by penetrating new markets.
Overview
1
1
Language
9
9
years of professional experience
Work History
REGIONAL SALES SPECIALIST
ITHUBA Tanzania
06.2025 - Current
- Achieved 67% of monthly sales target by managing retailer performance, strengthening relationships, and supporting sales execution across assigned territory.
- Recruited and currently manage 56 retailers, contributing to retail network expansion and increased product availability.
- Monitored retailer and regional sales performance, identified growth opportunities, and delivered actionable insights to management.
- Conduct regular field visits to support operational standards, sales performance and effective retailer execution.
- Train shop managers and operators on lotto device usage, reconciliation procedures and winner payment processes.
- Activate new retail outlets and configure devices and cashier IDs to support onboarding and operational readiness.
- Provided after-sales and operational support, resolved retailer issues, and communicated product performance and market insights to management.
SALES AND MARKETING OFFICER
FLACS Printers Company Ltd
01.2020 - 06.2025
- Generated 70% in sales within the first two years by driving market penetration for a new product, identifying opportunities and converting prospects into customers.
- Acquired and managed 134 customers, driving revenue growth, enhancing customer retention, and expanding market presence.
- Supported new product penetration through direct sales and relationship building, fostering customer engagement and market development.
- Identified potential dealers and new business opportunities to expand market reach and develop the customer base.
- Developed sales plans and targets and supported marketing strategies and promotional activities to increase brand awareness and product adoption.
- Prepared daily sales reports and weekly work plans, resolving customer complaints to uphold strong customer satisfaction.
SALESMAN
Nyanza Bottling Company Ltd
04.2018 - 07.2019
- Exceeded assigned sales targets by optimizing territory coverage, enhancing customer engagement, and promoting products effectively.
- Cultivated strong customer relationships that drove repeat business and generated customer referrals.
- Conducted market research to uncover new sales opportunities and compiled actionable sales reports and customer feedback for management.
Education
Diploma - Business Administration
Mount Meru University
MwanzaCertificate - Marketing Management
Mount Meru University
MwanzaCertificate - Secondary Education
Tanzania Adventist Secondary School
ArushaPrimary Education -
Islamia English Medium School
MwanzaSkills
- Sales Target Achievement
- Sales Strategy
- Revenue Growth
- Market Penetration
- Customer Acquisition
- Sales Planning
- Lead Generation
- Account Management
- Customer Retention
- Channel Management
- Territory Management
- Field Sales
- Sales Activation
- Performance Monitoring
- KPI Tracking
- Business Development
- Distribution Strategy
- New Product Introduction
- Stakeholder Management
- CRM
LANGUAGES
Swahili, Excellent, English, Very Good
Languages
English
Proficient
C2
Timeline
REGIONAL SALES SPECIALIST
ITHUBA Tanzania
06.2025 - Current
SALES AND MARKETING OFFICER
FLACS Printers Company Ltd
01.2020 - 06.2025
SALESMAN
Nyanza Bottling Company Ltd
04.2018 - 07.2019
Diploma - Business Administration
Mount Meru University
Certificate - Marketing Management
Mount Meru University
Certificate - Secondary Education
Tanzania Adventist Secondary School
Primary Education -
Islamia English Medium School