Geoff Whitehouse

Responsible for content strategy, production and performance measurement. I collaborate with the Commercial team, Leadership teams and broader Marketing function to support brand, product and demand generation activities. Ensure all published is on brand, with the correct tone and approved by Compliance.

• Defined and delivering the bank’s content strategy to increase brand recognition and support demand generation
• Implemented a new AEO/GEO strategy that has delivering 60% citation visibility vs competitors. LLM traffic alone has delivered 19 leads in H1 26. Organic traffic has also grown with impressions up 282% and organic click throughs up 48.5%
• Generated multimillion pound pipeline through multi-funnel content strategy and influencing deals worth millions in revenue

Spearheaded content strategy, production and performance measurement at Banking Circle Group’s European regulated banking entity Banking Circle SA. I was tasked with creating and delivering a new content strategy including long form papers/reports and blog posts through to the firm’s podcast.

• Managed network of global content producers and multiple agencies to ensure messaging alignment and delivery on schedule and within budget
• Developed customer advocacy strategy for PSP and fintech clients across Europe

Led external Communications at Europe's leading open banking payments firm. Delivered day-to-day external communications in all its forms, including timely commentaries and opinion pieces on breaking news and trends. Collaborated on brand content – blog posts, long form papers/reports with the in-house content and brand teams.

• Drove a 300% increase in media coverage through strategic client storytelling and executive thought leadership positioning
• Delivered a 200% increase in LinkedIn audience in 14 months
• Developed and delivered a new customer advocacy strategy to support marketing and commercial efforts

Oversaw day-to-day communications in all its forms and managing blog posts, long form papers/research reports, website and email. Led cross-functional media production team of seven members planning and delivering live events and podcasts, including the chart-topping Fintech Insider.

• Achieved 200%+ increase in website engagement metrics (visits, views and time-on-site)
• Collaborated with Swift’s Innotribe leadership team to design, brief and deliver its 4-day conference programme for Sibos London 2019
• Delivered a 50% average increase in episode downloads for Fintech Insider podcast, leading to revenue generating sponsorship agreements
• Supported a 90% growth in marketing subscribers by designing and delivering a new newsletter, Fintech in Five

Managed external communications across the financial services and energy verticals, elevating awareness of the firm’s expertise, knowledge and solutions.

• Coordinated CEO thought leadership through a personal column on Forbes.com that delivered a 1500% increase in article views, 1121% increase in page views and 1132% increase in returning visitors
• Delivered a 275% increase in the number of commentary/by-lined articles by the firm’s subject matter experts (H2 2016 vs H1 2018)
• Developed and delivered a new thought leadership brand, Open Futures, launching at Money 20/20 with an interactive Open Banking data experience

Tasked with raising awareness of Interactive Data’s capabilities, products and services, delivering 50% increase in Tier 1 press coverage and wider use of the firm’s bond, derivatives and securitised asset data.

Led PR and communications function at global software and managed services provider, improving the quantity and quality of thought leadership content creation, and delivering a new multi-media website and associated content.

Created thought leadership for fintech clients, researched and delivered white papers and research reports, advised and briefed spokespeople and oversaw creation of corporate messaging documentation.

Oversaw and wrote news, analysis and features for the financial services portfolio including Fintech Futures (Banking Technology) and Sibos Daily News.