Geoff Mooney
Co.Antrim,Northern Ireland
Summary
Results-driven Sales Leader with extensive experience driving revenue growth, developing high-performing teams, and executing data-led sales strategies aligned to wider business objectives. Proven track record of managing and exceeding sales targets, achieving £35m annual revenue with 6% YoY volume growth. Highly effective coach and mentor with a strong focus on talent development, onboarding, and fostering a positive performance culture. Commercially astute, resilient under pressure, and thrives in fast-paced, high-growth environments.
Overview
19
19
years of professional experience
Work history
Head of Internal Sales
Kilwaughter Minerals Ltd
Larne, Antrim
01.2007 - 01.2026
- Lead and manage team of 13 Internal Sales Consultants, driving high-performance culture through strong coaching, mentoring, and clear KPI ownership.
- Achieved consistent year-on-year revenue growth, reaching £35m annual turnover, supported by deep insight into product performance, margin control, and market positioning.
- Developed and executed sales strategies aligned with company’s overall business plan across UK and Ireland.
- Successfully managed targeted growth projects to improve performance in underachieving regions, working closely with Marketing and Business Development teams.
- Built structured pipeline management framework to enhance forecasting accuracy and improve conversion success rates.
- Provided detailed sales reporting, forecasting, and performance analysis to Management Board, enabling data-driven decision-making.
- Established and maintained long-term strategic relationships with key national distributors including Travis Perkins, Jewson, and Huws Gray, acting as primary commercial contact.
- Led design and implementation of new CRM system (Salesforce), creating operating framework and overseeing successful company-wide adoption.
- Maintained strong sales performance during challenging market conditions through proactive planning, team engagement, and strategic focus.
Education
A-Levels - A Level
Ballyclare High
Northern IrelandSkills
- Revenue growth and forecasting
- Sales strategy and planning
- UK and Ireland sales leadership
- Pipeline management and CRM
- KPI setting and performance metrics
- Sales training and coaching
- Cross-functional leadership
- Key account management
- Commercial negotiation and margin management
- Resilience in high-pressure environments
Websites
Accomplishments
- £35m annual sales revenue with sustained YoY growth
- Successful rollout of Salesforce CRM across the business
- Development and progression of high-potential sales talent
- Strengthened forecasting accuracy and pipeline visibility
TECHNOLOGY
- Salesforce CRM
- Microsoft NAV
- Microsoft Office Suite (Excel, PowerPoint, Word)
References
References available upon request.
Timeline
Head of Internal Sales
Kilwaughter Minerals Ltd
01.2007 - 01.2026
A-Levels - A Level
Ballyclare High