GEOFF EARDLEY
MIDDLEWICH,Cheshire
Summary
Dynamic and results-driven professional with a strong expertise in financial budgeting and control, brand promotion strategies, and assertive leadership. Proven track record in business development, KPI monitoring and analysis, and direct sales techniques. Skilled in target achievement through effective use of business intelligence tools, competitor analysis, and customer retention strategies. Adept at driving e-commerce sales, contract negotiation, new business acquisition, and delivering comprehensive sales reporting. Committed to leveraging analytical reporting skills to enhance organisational growth and success.
Ambitious professional with keen ability to inspire teams and drive sales growth. Possesses strong leadership and communication skills, along with deep understanding of customer needs. Committed to delivering significant revenue increases and fostering long-lasting client relationships.
Overview
40
40
years of professional experience
5
5
years of post-secondary education
Work history
Sales Manager/Accounts Manager
CH Maintenance Services Limited
Knutsford, Cheshire
04.2015 - Current
- Achieved increased customer satisfaction by implementing innovative sales strategies.
- Propelled company towards achieving set KPIs and goals through comprehensive strategic planning and execution.
- Developed robust client relationships for improved business growth.
- Conducted detailed market analysis to identify new opportunities.
- Managed key accounts, resulting in consistent revenue generation.
- Guided team members on best practices in upselling and cross-selling techniques, leading to enhanced customer value proposition.
- Won contracts to the total value of £42million against bigger market leaders.
- Devised successful sales pitches for significant conversion rates.
- Analysed sales reports to identify trends and update strategies.
- Oversaw planning and execution of targeted sales and marketing strategies.
Contracts negotiator
Royal Mail Group
Warrington, Cheshire
03.1993 - 04.2015
- Ensured timely completion of contracts, contributing to customer satisfaction.
- Coordinated cross-departmental input into complex contracts for comprehensive coverage.
- Managed all phases of the contract lifecycle, resulting in a smooth process.
- Facilitated contract discussions, leading to agreement consensus.
- Maintained detailed records of all contract correspondence, enhancing transparency.
- Negotiated contractual terms and conditions for beneficial outcomes.
- Reduced errors in contracts by introducing rigorous proofreading techniques.
- Established strong relationships with clients through effective communication strategies.
- Worked closely with legal teams to ensure contractual compliance.
- Understood and delivered contracts within agreed conditions and timeframes.
- Negotiated new and existing provider contracts per agreed processes, meeting organisation priorities.
- Delivered products and services in line with agreed arrangements and contracts.
Regional Store Manager
Scotts Sports
Congleton/Macclesfield/, Cheshire
09.1988 - 03.1993
- Offered friendly, efficient customer service and handled challenging situations with ease.
- Completed customer orders with speed and accuracy.
- Applied positive customer service approach to increase satisfaction levels.
- Oversaw daily operations to achieve high productivity levels.
- Carried out day-to-day duties accurately and efficiently.
Tailor Junior
Pedleys Bespoke Menswear
Congleton, Cheshire
06.1986 - 08.1988
- Recommended appropriate materials and styles based on clients' body type and personal style preferences, leading to higher sales conversion rates.
- Executed precise measurements to create custom-fit garments for customers.
- Repaired damaged clothing items, restoring them to their original condition.
Education
GCSEs - 8 gcse's including Commerce,Maths ,English,Geography,History.
Westlands High School
Congleton, Cheshire East 09.1981 - 05.1986
Skills
- Financial budgeting and control
- Brand promotion strategies
- Assertive leadership
- Business development
- KPI monitoring and analysis
- Direct sales techniques
- Target achievement
- Business intelligence tools
- Competitor analysis
- Customer retention strategies
- E-commerce sales
- Contract negotiation
- New business acquisition
- Sales reporting
- Analytical reporting
Affiliations
- Golf,Camper Van touring,Padel,Tennis,Football,Walking
Accomplishments
Long service award for 20 years at Royal Mail Group
Leading Sales Manager
References
References available upon request.
Timeline
Sales Manager/Accounts Manager
CH Maintenance Services Limited
04.2015 - Current
Contracts negotiator
Royal Mail Group
03.1993 - 04.2015
Regional Store Manager
Scotts Sports
09.1988 - 03.1993
Tailor Junior
Pedleys Bespoke Menswear
06.1986 - 08.1988
GCSEs - 8 gcse's including Commerce,Maths ,English,Geography,History.
Westlands High School
09.1981 - 05.1986