Summary
Overview
Work history
Education
Certification
References
Timeline
Generic
GEMMA LOUISE ASHWORTH

GEMMA LOUISE ASHWORTH

Dubai,UAE

Summary

Event Media Specialist passionate about helping brands connect with audiences through bold, high-energy experiences. Experienced in live event hosting, graphic design, and social media strategy, working internationally with top fitness and lifestyle brands like PUMA, Gymshark, and Reebok. Energetic and confident emcee, creative and strategic content creator behind the scenes. Known for adaptability, collaboration, and being results-driven, with a strong eye for design and storytelling. Whether leading content for launches, hosting global events, or building brand presence online, focus on creating authentic, impactful, and memorable experiences that build communities and leave lasting impressions.

Overview

7
7
years of professional experience
4
4
years of post-secondary education
1
1
Certification

Work history

PRESENTER & BROADCASTER

CrossFit & Functional Fitness Events
, Oceania & Middle East
01.2024 - Current

Event MC, presenter and broadcaster at CrossFit & functional fitness events across Oceania and the Middle East, including Torian Pro CrossFit Semi Finals, Down Under Championship, Primal Race x Squatwolf, Trios x Puma, Games x Puma, Primal Race x Reebok & Oxygen Global.

GRAPHIC DESIGN & SOCIAL MEDIA MANAGER

Turf Games
UK, Australia & UAE
02.2025 - Current

Manage graphic design, social media, and media teams for TURF GAMES, creating engaging content and driving consistent brand presence globally.

MARKETING & COMMUNITY MANAGER

CrossFit Alioth
Dubai
08.2024 - Current

Oversee marketing, graphic design, social media management, content creation, and merchandise development for CrossFit Alioth, the largest CrossFit gym in Dubai.

GRAPHIC DESIGN & SOCIAL MEDIA MANAGER

Freelance
Dubai, UAE
05.2023 - Current

Freelance graphic designer creating visuals for ad hoc sport-related events, merchandise, and campaigns, including Dark Horse Program, Original Culprit, Capital Fitness Challenge, Dead Man's Clique, FIT Marketing, SAXO Bank and Living It Podcast.

HEAD OF MARKETING

Precision Events
Dubai, UAE
05.2024 - 02.2025

Led social media and branding for flagship UAE fitness events, securing partnerships with Puma, Reebok, and Squatwolf. Managed media teams to deliver high-quality live and post-event content.

PE TEACHER

BISP, JESS Ranches & Repton Dubai
Dubai, UAE
08.2018 - 07.2024

Employed as a PE teacher for five years, with one year at BISP and two years each at JESS Dubai and Repton School. Taught students across primary and secondary levels, delivering engaging, inclusive lessons. Organised school sports events, coached teams for competitions, and promoted student wellbeing through fitness, teamwork, and a positive sporting environment.

NETBALL COACH

Freelance
Dubai, UAE
07.2020 - 06.2025

Experienced netball coach leading training sessions, developing player skills, and fostering teamwork for school teams and competitive tournaments at DNA, Magpies and Dubai Hurricanes.

Education

Qualified Teacher Status - Education

University of Sutherland
Dubai, UAE
01.2023 - 05.2023

Postgraduate Degree - Education

University of Sunderland
Dubai
10.2021 - 04.2022

Bachelor of Science - Sport and Exercise Science with Placement

University of Bath
Bath, England
09.2016 - 05.2020

Certification

Event MC & Broadcast

Graphic Designer

Social Media Marketing

Level 3 Personal Trainer

Level 2 Gym Instructor

Level 1 Weight Lifting


References

References available upon request.

Timeline

GRAPHIC DESIGN & SOCIAL MEDIA MANAGER

Turf Games
02.2025 - Current

MARKETING & COMMUNITY MANAGER

CrossFit Alioth
08.2024 - Current

HEAD OF MARKETING

Precision Events
05.2024 - 02.2025

PRESENTER & BROADCASTER

CrossFit & Functional Fitness Events
01.2024 - Current

GRAPHIC DESIGN & SOCIAL MEDIA MANAGER

Freelance
05.2023 - Current

Qualified Teacher Status - Education

University of Sutherland
01.2023 - 05.2023

Postgraduate Degree - Education

University of Sunderland
10.2021 - 04.2022

NETBALL COACH

Freelance
07.2020 - 06.2025

PE TEACHER

BISP, JESS Ranches & Repton Dubai
08.2018 - 07.2024

Bachelor of Science - Sport and Exercise Science with Placement

University of Bath
09.2016 - 05.2020
GEMMA LOUISE ASHWORTH