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Gemma Ramlal
UK Hospitality Key Account Manager
Formby
Summary
Key Account Manager with over 14 years of successful experience in National Sales, Relationship Management and nearly 4 years focused on the Hospitality and HNWI sector for the Fitness Industry. Recognised consistently for performance excellence and contributions to success as part of the Key Account Team. Persuasive and charming yet committed to honesty and maintaining long-term, individualised relationships. Known for increasing profits and goal-oriented mindset. Understands the customer need is paramount and works to achieve the expectations of the client.
I am looking for a career that utilises my excellent relationship management talents and gives me the opportunity for development with new/lapsed business also.
Client and Employer references available on request.
Overview
15
15
years of professional experience
13
13
years of post-secondary education
Work History
UK Hospitality Key Account Manager
Life Fitness UK
10.2021 - Current
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategise future growth opportunities.
- Analysed sales and customer data to identify trends and opportunities for increased profitability.
- Analysed market trends, identifying opportunities for expanding product offerings within key accounts.
- Strengthened client relationships through regular communication and effective problem solving.
- Developed customised proposals for potential clients, demonstrating the value of the company's products and services.
- Developed and delivered presentations to key customers to position products and services.
- Proactively identified potential issues within key accounts, taking corrective action to prevent loss of business or dissatisfaction.
- Expanded key account base by identifying and cultivating new business opportunities.
- Negotiated contract renewals with existing clients, securing long-term commitment and fostering ongoing collaboration.
- Developed thorough understanding of key clients' needs and requirements to prepare customised solutions.
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
Business Development Manager
Micronclean International
09.2020 - 10.2021
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
Regional Portfolio Manager
Alexandra
07.2019 - 09.2020
- Renegotiated contracts and increased annual spend with accounts to continue relationships with over 850 current company clients based in the South and London areas.
- Worked with Sales Manager and assisted Office Sales Executives to properly make full use of my client meetings.
- Resolved account related problems, improved operations and provided exceptional client support.
- Increased customer satisfaction by resolving various issues including online, stock quantities and consultative selling.
- Monitored social media and online sources for industry trends.
New Business Manager/Consultant
Global Media
01.2019 - 07.2019
- Exceeding set targets for calls, visits and orders, diary management and organisation play key parts in achieving this and resulted in a fast growth of 15%.
- Building stronger relationships, cross selling after uncovering potential opportunities.
- Working with manager and team to discuss best practice and upcoming trends/products.
- Using my own initiative and experience to maximise each account on my portfolio.
Account Manager
Omniplex
10.2017 - 01.2019
- Boosted sales numbers with proactive account servicing and diligent relationship-building. Hit monthly target of £50k consistently (some months exceeded £100k)
- Developed highly profitable pipeline based on multiple sales penetration techniques for an e-Learning solutions company.
- Assisting my manager to help run the rest of the team (all graduates) and involved in the interview process.
- Secured high-value accounts through consultative selling, effective customer solutions and promoting bespoke business opportunities.
- Addressed problems with accounting, billing and service delivery to maintain and enhance client satisfaction.
- Contacted existing account holders (from 50 employees to multinationals) to educate clients, update accounts and maintain detailed client information.
Regional Portfolio Manager
Croner Taxwise, South West & South Wales
05.2016 - 10.2017
- Ensuring retention rate of 98% was hit month on month.
- Control of the Midlands and South Wales, responsible for the relationships and building the existing client base in my area.
- Dealing with queries regarding claims and liaising with internal departments on behalf of the client before returning with the right solution.
- Clear communication with my Manager as well as sharing best practice with the other Account Managers during monthly team meetings.
- Monitoring and updating my targets/KPI’s to ensure they are reached on a monthly and annual basis as set by my Manager.
Relationship Manager
SG Fleet
02.2013 - 04.2016
- Used effective sales strategies to convince clients to accept proposals, resulting in increase of more than 25% new business per year.
- For all UK accounts, responsible for growth and running all client relationships.
- Agreeing initial implementation of a scheme after processing all of the contracts (including marketing and promotional plans)
- Coordinating the consultant team of 6 employees to attend events and then follow up leads.
Sales Account Manager
Halfords Cycle2Work
05.2010 - 02.2013
- Achieved group sales target for the year of 13 million with personal over achievement of 114%.
- Personally achieved highest scheme uptake on record of 26% (average uptake is 3%).
- Managing the Scottish Framework account alone generated just over 1.2 million in one year with 2013 relaunch secured.
- In this role 70% of my time was focused around existing key relationships whilst the remaining 30% spent was canvassing new or lost business.
Education
Bachelor of Arts - English Studies, Media Communications
University Of Gloucestershire
Cheltenham 01.2000 - 01.2004
A Level - Human Biology and English
Hereford Sixth Form College
Hereford 01.1996 - 01.2000
St. Mary’s R.C. High School
Hereford 01.1991 - 01.1996
Skills
Successfully hitting/exceeding targets set in roles and even achieving all-time highs within the company Winning awards for determination, focus and customer service
Software
Salesforce
Professional Social Media
Interests
Travel, exploring new countries, fitness (training 4 times a week) and good food
Timeline
UK Hospitality Key Account Manager
Life Fitness UK
10.2021 - Current
Business Development Manager
Micronclean International
09.2020 - 10.2021
Regional Portfolio Manager
Alexandra
07.2019 - 09.2020
New Business Manager/Consultant
Global Media
01.2019 - 07.2019
Account Manager
Omniplex
10.2017 - 01.2019
Regional Portfolio Manager
Croner Taxwise, South West & South Wales
05.2016 - 10.2017
Relationship Manager
SG Fleet
02.2013 - 04.2016
Sales Account Manager
Halfords Cycle2Work
05.2010 - 02.2013
Bachelor of Arts - English Studies, Media Communications
University Of Gloucestershire
01.2000 - 01.2004
A Level - Human Biology and English
Hereford Sixth Form College
01.1996 - 01.2000
St. Mary’s R.C. High School
01.1991 - 01.1996
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