Gemma Lennon
Crewe,Cheshire
Summary
Experienced Senior Care Professional specialising in person-centred care and tailored care planning. Conducts thorough risk assessments and medication audits, ensuring compliance with healthcare standards. Maintains quality care delivery through regular spot checks and effective communication. Focused on delivering exceptional support while fostering a safe environment and committed to continuous professional development.
Overview
2026
2026
years of professional experience
2032
2032
years of post-secondary education
1
1
Certification
Work history
Senior Care Professional
Valleywood Care Limited
2020 - 2026.02
- Develop, review and adapt care plans based on changing needs, clinical updates and family involvement.
- Liaise closely with healthcare professionals including district nurses, GPs, Occupational Health Therapists to ensure clients receive the correct care and support
- Conduct risk assessments to ensure that all care is delivered safely.
- Conduct quarterly reviews to assess client satisfaction and changing needs, ensuring continuous alignment of care with person-centred principles.
- Conduct medication audits to identify discrepancies, ensure compliance, and update care plans to reflect necessary changes.
- Perform staff supervisions and appraisals, supporting development, performance and adherence to care standards.
- Deliver staff training including shadowing new starters, conducting observations and performing random spot checks to ensure staff adhere to care standards and best practice.
- Developed and implemented an onboarding programme with a comprehensive PowerPoint training resource covering 16 Standards of Care, enhancing structure and effectiveness for new staff integration.
Email Marketing Executive
Ryman, UK
2016 - 2021
- Optimised email revenue by +23% YOY (year on year)
- Increased email open rate by +40% YOY
- Black Friday Period: Increase in email revenue by+42% YOY
- Actual Black Friday Day: Increase in email revenue by +78% YOY
- Christmas Period: Increase in email revenue by +58% YOY
- Managed launch of broadcast and automated email campaigns – planned, tested, executed, reported, and optimised for improved engagement.
- Analysed and produced weekly, monthly, and quarterly KPI reports to help drive the email marketing plan.
- Presented email campaigns and promotions to team and management, highlighting performance and strategic insights.
- Delegated briefs to design team, ensuring timely completion of tasks to meet campaign deadlines.
- Highlighted significant accomplishments during tenure.
Marketing Executive
Brightstar, Crewe
Crewe
2015 - 2016
- Managed handset marketing operations across B2B channel, collaborating with key brands including HTC, Sony, Motorola, and Jabra; spearheaded B2B broadcast email campaigns through planning, testing, execution, reporting, and optimisation.
- Collaborated with buying team to develop compelling product propositions for key seasonal events such as Back to School, Black Friday, and Christmas.
- Encouraged teamwork through recognition of positive behaviours
Marketing Executive
Bare Bones Marketing, Middlewich
Middlewich
2014 - 2015
- Developed and executed marketing strategy and planning within budget to align with business objectives
- Developed and managed social media strategies to enhance brand visibility
- Curated compelling and engaging content for blogs, press releases, website copy, newsletters and email campaigns
- Managed the business’s web content using WordPress
- Managed client relationships across 5 different accounts Represented the company at several marketing networking events
Marketing Support
South Cheshire Chamber of Commerce, Crewe
Crewe
2014 - 2015
- Attracted six lapsed members over six months
- Outsourced one day per week to support organisation's member winback efforts
- Highlighted significant accomplishments for the organisation's growth.
Customer Service Advisor
Brightstar, Crewe
Crewe
2011 - 2014
- Resolved client complaints promptly to prevent escalation and maintain customer satisfaction
- Achieved call targets by handling over 80 calls per shift, ensuring efficient service delivery
- Documented conversations and proposed actions to ensure clear audit trail and accountability
Education
City & Guilds RQF Level 5 Diploma - Leadership for Adult Care England (3080-50)
SVT LTD
NVQ Level 3 Diploma - Adult Care
Total People LTD
First Class BA (HONS) - Business and Marketing
Manchester Metropolitan University
Crewe 2011.01 - 2014.01
A-Levels / GCSEs - undefined
Sandbach High School and Sixth Form College (Girls)
Sandbach 2004.01 - 2011.01
Skills
- Person centred care
- Care planning and adapting care plans
- Risk assessments
- Medication administration and medication audits
- Random spot checks to ensure care standards
- Strong written and verbal communication
- Calm under pressure
- Communication skills
Certification
- CPD Level 1 Accredited Award in Mental Health Awareness
- CPD Level 3 Accredited Award in Mental Health Counselling Training
- CPD Level 3 Accredited Award Domestic Violence and Abuse
- Care Skills Academy e-learning training including:
- Dementia Awareness
- Diabetes Awareness
- Person -Centred Care
- Dignity in Care
- End of Life Care
- Oral Care
- Medication Administration
- Moving and Handling
REFERENCES
References available on request.
Timeline
First Class BA (HONS) - Business and Marketing
Manchester Metropolitan University
2011.01 - 2014.01
A-Levels / GCSEs - undefined
Sandbach High School and Sixth Form College (Girls)
2004.01 - 2011.01
Senior Care Professional
Valleywood Care Limited
2020 - 2026.02
Email Marketing Executive
Ryman, UK
2016 - 2021
Marketing Executive
Brightstar, Crewe
2015 - 2016
Marketing Executive
Bare Bones Marketing, Middlewich
2014 - 2015
Marketing Support
South Cheshire Chamber of Commerce, Crewe
2014 - 2015
Customer Service Advisor
Brightstar, Crewe
2011 - 2014
City & Guilds RQF Level 5 Diploma - Leadership for Adult Care England (3080-50)
SVT LTD
NVQ Level 3 Diploma - Adult Care
Total People LTD