Gemma Griffiths
Caerphilly
Summary
A highly creative leader. Creative thinking enables me to identify opportunities and imagine new ways of working. By thinking outside the box, I aim to inspire my team to respond to customer needs in novel ways, leading to revenue growth and a competitive edge.
Creativity breeds problem-solving and innovation.
I believe that my creative edge has fueled my career by enabling fresh ideas, problem-solving, and both people and customer-centric approaches
A tenacious, motivational and proactive Sales professional with a wealth of transferable skills acquired during a highly successful career securing numerous awards in the credit management sector. A proven sales hunter with the ability to both establish and manage global accounts. I strive for a robust rapport with team members using an energetic and determined approach. I am proud of an extensive track record of exceeding and improving sales objectives combined with advanced negotiation techniques. Over the 20 years of experience in sales, leadership and key account management, I have refined my ability to pinpoint the differences between individuals to clarify what motivates them. Constantly seeking ways in which to increase skill set and knowledge. I am hungry, inspired and agile and ready to begin a new chapter in my career with longevity.
Overview
20
20
years of professional experience
Work history
Director of UK Home Advisors
Simpler Law
Remote, Lincoln
04.2024 - Current
- Managed daily operations by overseeing financials, key performance indicators and employee performance.
- Identified and resolved operational issues impacting productivity, performance or profitability.
- Directed day-to-day work of 12 employees and motivated teams to exceed objectives.
- Supervised and developed high-achieving staff, providing orientation, training, support and direction.
- Designed business strategies to obtain short and long-term goals for company.
- Implemented process improvements, streamlining operations for increased productivity.
- Evaluated market trends and competitor activities, informing strategic decision-making.
- Identified and qualified new sales prospects to continually meet targets.
- Monitored sales team performance, providing effective training to help reach revenue and profit targets.
- Developed new ideas and thought creatively to grow business and enhance profitability and revenue.
- Analysed sales reports to identify trends and update strategies.
Global Account Manager
Atradius Collections
Cardiff, Cardiff
01.2022 - 03.2024
- Delivered high level of service to clients to maintain and extend relationships for future business opportunities.
- Built rapport with new and existing customers to boost client retention.
- Oversaw account portfolio to deliver top-quality account services.
- Maintained excellent knowledge of industry trends to remain ahead of competitors.
- Nurtured client relationships, scheduling on-site visits or off-site meetings to touch base on account needs.
- Generated KPI reports to illustrate overall performance.
- Kept up-to-date with market trends to identify opportunities to improve product and service offerings.
- Delivered high sales performance within budget to strict deadlines and targets.
- Communicated with potential and existing customers in-person, over telephone and via webchat.
- Negotiated best-possible prices for maximised profit levels.
- Monitored customer trends and account performance to proactively identify and rectify challenges.
- Trained and mentored new account representatives to deliver outstanding service.
Hybrid Sales Global Account Manager
Baker Ing Global
01.2020 - 12.2021
- Identify global new business sales opportunities
- Responsible for the entire sales cycle for all of my clients
- Develop relationships with both existing and new clients
- Establish and grow relationships with potential partners and generate introducer leads
- Regularly attend exhibitions, conferences and events representing the company to both grow the brand and network and grow new relationships
- Establish relationships with strategic partners and accounts to deliver profitable and sustainable sales growth
- Travel within Europe to meet with both potential new clients and existing clients
- Regularly attend sector driven forums to keep an eye on the market, trends and key issues
- Effectively manage my own pipeline, diary and travel arrangements to ensure that I maximise use of time
- Using LinkedIn efficiently to generate regular Zoom and Face to Face New Business meetings
- Ensure contact rates remain high with all existing clients
- Work closely with the marketing team to generate inbound leads through campaigns.
UK Telesales Manager
Creditsafe Business Solutions
Caerphilly
05.2014 - 10.2019
- Primarily focused on managing and running the entire UK telesales operation for the UK office comprising of 65 employees
- Directly managed six Team Managers responsible for their sales team targets
- Oversaw the hiring, training and professional growth of employees including coaching and mentoring
- Developed new campaigns to drive inbound sales leads working closely with the marketing team
- Identified and solved strategy problems that impacted sales management and the business direction
- Initiated and elevated new business opportunities by implementing effective networking strategies
- Kept channels of communication open and transparent during 1-2-1 sessions with Sales Managers and staff.
Regional Sales Leader
Creditsafe Business Solutions
Caerphilly
05.2004 - 01.2019
- Taking full ownership for the entire sales training programme for two regional offices in London and Manchester with a dedicated team of staff
- Developing personalised individual training and exercise plans / programmes for staff by conducting sales rep assessments and analyses to initially gauge areas for improvement
- Achieving desired goals in collaboration with the Regional Sales Directors by applying a high level of sales technique knowledge and practice
- Cultivating productive working partnerships by communicating effectively with staff to build a strong rapport and nurture profitable relations
- Adopting a calm and logical approach when dealing with any problems or issues, reaching rapid and satisfactory resolutions for all concerned to maintain excellent staff relations
- Meticulously tracking weekly sales to develop senior manager reports for action planning
- Highlighting training needs for the sales reps by listening into calls and making constructive and valid recommendations
- Driving results for inbound sales leads forward in conjunction with the marketing department
- Improving the attainment of KPIs through the development and implementation of creative new initiatives
- Proactive during weekly meetings discussing strategy effectiveness in line with the marketing department and Regional Managers
- Upskilling Hybrid Account Managers in negotiation and time management techniques
- Playing a key role in individual team members pinpointing and achieving professional goals.
Sales Team Leader
Creditsafe Business Solutions
Caerphilly
05.2004 - 04.2014
- Maximised the potential and business contribution of 12 employees by implementing staff development, ongoing progression and the maintenance of KPIs
- Minimised staff attrition by providing a motivating work environment where employees were empowered to take ownership of their own career aspirations and reach set goals
- Implemented new sales techniques to introduce inexperienced staff to techniques that would increase sales with daily meetings covering all aspects from questioning techniques to storytelling and negotiating.
Education
Certificate of Higher Education in Neuro Linguistic Programming -
American Board of Hypnotherapy / NLP
Qualified NLP Practitioner - undefined
Course on How to Increase Sales with NLP - undefined
Various courses with UDEMY - undefined
undefined
Skills
- Sales Management
- Sales Development
- Sales Generation
- Sales Analysis
- Forecasting
- Presentations
- Staff Training
- Leadership
- Neuro Linguistic Programming
- Key Account Management
- B2B
- Conflict Resolution
- Problem Resolution
- Team Management
- Team Development
- Team Building
- Staff Engagement
- Coaching
- Mentoring
- Networking
- Negotiations
- Market Trends
- Strategic Planning
- Change Management
- New Business Management
- Account Management
- Sales Methodologies
- Action Planning
- KPI Management
Personal Information
Title: Sales Manager / Sales Trainer / Sales Leader
Custom
- Top Sales Manager
- Most Prestigious Manager
- Top Sales Person Award
- Sales Manager Incentive, winning €10,000 for best results across the group
Affiliations
- Personal growth
- Reading and audios
- Cold Water Dipping
- Anything weird and wonderful
Accomplishments
Most Prestigious Manager Award at Creditsafe a 56 Million Turnover Business
Changing the way Telesales Operates (The Gemma Effect)
References
References available upon request.
Timeline
Director of UK Home Advisors
Simpler Law
04.2024 - Current
Global Account Manager
Atradius Collections
01.2022 - 03.2024
Hybrid Sales Global Account Manager
Baker Ing Global
01.2020 - 12.2021
UK Telesales Manager
Creditsafe Business Solutions
05.2014 - 10.2019
Regional Sales Leader
Creditsafe Business Solutions
05.2004 - 01.2019
Sales Team Leader
Creditsafe Business Solutions
05.2004 - 04.2014
Certificate of Higher Education in Neuro Linguistic Programming -
American Board of Hypnotherapy / NLP
Qualified NLP Practitioner - undefined
Course on How to Increase Sales with NLP - undefined
Various courses with UDEMY - undefined
undefined
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