GEMMA DODD

• Strategic Leadership Collaboration: Partnered closely with Executive and Senior Leadership Teams to align cross-functional teams - spanning sales, marketing, product, data, and customer success - on shared goals and priorities, optimising platforms and leveraging data to address the unique needs of EMEA clients.
• Client Partnership Excellence: Collaborated closely with clients to optimise their creator marketing programmes, with a strong emphasis on measurement and understanding how strategies needed to be adapted for EMEA markets compared to the US to drive success.
• Directed EMEA Operations: Led the EMEA region, developing and executing a comprehensive go-to-market (GTM) strategy tailored to regional priorities and growth opportunities.

• Consulting: Worked with tech and government organisations to improve team performance, resolve leadership challenges, and drive growth through actionable strategies.
• Fast Growth Icons: Supported the CEO to organise content, format for this pan European conference for founders of fast-growing tech companies, addressing unique scaling and leadership challenges.
• Coaching: Designed and delivered tailored coaching programs to help leaders enhance impact, collaboration, and commercial success.

• Leadership & Business Growth: Led the UK office through rapid expansion, transforming it into the most profitable region globally. Oversaw four key business functions and managed top-tier client relationships with brands like Samsung, L’Oréal, Google, Unilever, P&G, and Nissan.
• Strategic Innovation: Created a global blueprint for driving client expansion and reducing churn, later adopted company-wide. Achieved significant growth in cross-selling, client retention, and revenue across all markets.
• Team Building & Culture Transformation: Built and coached high-performing, distributed teams. Developed a new vision and collaborative culture for CS and Sales teams, driving sharp improvements in team performance and alignment.
• Executive Leadership & Strategy: As a member of the executive management team, collaborated closely with the CEO and stakeholders to scale the business. Influenced the product roadmap by aligning new functionality with priority customer needs, maintaining Traackr’s market leadership.
• Business Development & Client Success: Established strong relationships with CMOs and decision-makers across a global client base. Served as a trusted advisor, offering strategic consulting and securing high-value, growth-ready clients.

Awards: 2x Gold at Influencer Marketing Awards

SalterBaxter

• Revenue Growth & Innovation: Developed a proprietary digital offering, increasing digital revenue by 42% in the first year. This growth was instrumental in SalterBaxter’s acquisition by Publicis Groupe.
• New Product Development: Designed and implemented technology to track and analyse leading sustainability influencer conversations. Enabled clients to identify emerging issues, manage reputation risks, and strengthen sustainability strategies. Trained strategy teams to integrate this technology into client work, enhancing both risk management and strategic insights.
• Strategic Client Work: Led strategy development for major clients, including the creation of Unilever’s Sustainable Living Lab, a digital hub for 5,000 global brand and marketing directors to collaborate and embed sustainability into their campaigns. Designed programs and events to drive participation and behaviour change.
• Awards: Gold at The Sabre Awards.
• Clients: The Body Shop, Armani, Primark, Kering Group, H&M, L’Oréal, Coca-Cola, Jaguar Land Rover (JLR).

• Leadership & Growth: Appointed to lead the digital department, driving the expansion of the client portfolio and contributing to shaping the agency’s profit, culture, and long-term strategy.
• Strategic Impact: Played a key role in senior management, influencing business direction and fostering a collaborative, results-driven culture.
• Client Success: Delivered impactful work for clients including THT, P&G, Costa Coffee, Fondest, Vodafone, and Refuge, driving innovative digital campaigns and strategic initiatives.
• Awards: Recognized with Best Strategic Thinking and Digital Campaign of the Week.

• Leadership & Innovation: Appointed to the strategy team to lead initiatives that challenged and elevated digital thinking both within the agency and for clients.
• Business Development: Played a key role in expanding the client base, including solution definition, authoring proposals, delivering presentations, and managing cross-functional teams.
• Strategic Impact: Drove forward-thinking strategies that strengthened client relationships and positioned the agency as a leader in digital innovation.

• Digital Innovation: Appointed to the strategy team to enhance the agency’s digital capabilities and drive forward-thinking solutions for clients.
• Client Growth: Tasked with expanding the client base through strategic insight, solution development, and impactful presentations.

• Match.com Europe: Initially contracted to lead the creative strategy and execution of Match.com's digital communications across Europe, delivering impactful campaigns tailored to diverse markets.
• Expanded Scope: Due to success, the contract was extended to oversee creative strategy and delivery for other key accounts, driving consistent results across multiple high-profile clients.

• Intel Product Launch: Initially contracted to develop and execute the media strategy for a key Intel product launch, delivering a successful and high-impact campaign.
• Expanded Role: Due to success, the contract was extended to a broader strategic position, involving planning, analysis, and media strategy across all client accounts and new business initiatives.

• Early Leadership: Appointed as the third employee of this start-up, playing a key role in shaping the company’s growth and development.
• Digital Strategy Lead: Managed the agency’s approach to all digital briefs, driving innovative solutions and establishing best practices for client success.