Gemma Davies
Loughborough
Summary
Dynamic professional with a strong focus on relationship-building and effective communication. 19 Years experience in both mortgages and sales. Ability to explain and present complex mortgage solutions in simple terms. Strong competitor awareness.
Overview
15
15
years of professional experience
22
22
years of post-secondary education
1
1
Certification
Work history
Business development manager
Melton Building Society
, Leicestershire
2025.03 - Current
- Drive mortgage sales growth, consistently exceeding volume and quality targets. Securing £8m additional applications from direct broker engagement in the first 9months in the role.
- Build and strengthen relationships with key broker partners to increase repeat business and expand Melton Building Society’s intermediary network.
- Deliver product training, criteria guidance, and case-placement support to brokers to improve conversion rates and reduce application turnaround times.
- Collaborate closely with underwriting, marketing, and product teams to ensure clear communication of criteria changes and market updates.
- Represent the Society at industry events, roadshows, and regional meetings to enhance brand presence and broker engagement.
- Provide expert knowledge on specialist and niche lending products, helping brokers place complex or non-standard cases effectively.
- Supported the build and launch of a new Bridging Finance proposition.
- Support continuous improvement initiatives by feeding back market insights, competitor activity, and broker sentiment to senior management.
Mortgage Retentions Manager
Melton Building Society
Melton Mowbray , Leicestershire
2023.02 - 2025.02
- Successfully lead and developed new team to retain existing mortgage customers in accordance with agreed contact strategy.
- Exceeded target for mortgage retentions, achieving 72% (12% above set target).
- Effective management of Interest only customers to ensure that mortgages were fully repaid at the end of term, and where concerns arose with escalated to senior management.
- Collaborated with products team to ensure range is customer focused and effective against competitors.
- Fostered team cohesion for improved productivity and morale.
- Monitored team performance, providing monthly 121s with ongoing training.
- Accurate data reporting to MI to stakeholders.
- Handling high volume telephone and email enquiries from customers and brokers.
- Ownership of complaint resolution.
Mortgage Broker
MMS at Melton Building Society
Melton Mowbray, Leicestershire
2020.07 - 2023.02
- Ability to build good rapport with clients quickly.
- Skilled at presenting recommendations persuasively.
- Self motivated with high level of referral business.
- Top performing business writer.
- Experience with open market and sourcing systems.
- Problem solving to provide client solutions in complex areas of lending such as portfolio landlords, self builds and holiday lets.
- Up to date understanding of market trends.
Mortgage & Protection Adviser
Finance Advice Centre
Derby
2019.05 - 2020.03
- Advising whole of market lending and protection from both self-generated and network provided leads.
Financial Administration Manager
Flair Finance Ltd
Leicester
2012.03 - 2019.05
- Responsible for operations of mortgage brokerage.
- Supporting advisors through administration of pipeline to completion.
- Management of CRM.
- Controlled company's financial operations.
Mortgage & Protection Adviser
Taylors Estate Agents
Leicester
2011.08 - 2012.03
- Independent Mortgage advice of mortgage and protection to meet targets.
- In branch assisting sales enquiries and property viewings.
- Generating mortgage appointments and viewings by outbound calling.
Mortgage Advisor
Lloyds TSB Bank
Leicester
2010.11 - 2011.08
- In branch mortgage adviser.
- Achieving targets and KPIs.
- Generating cross referrals and leads.
Education
Diploma of Higher Education LAW LLB
Sheffield Hallam University
Sheffield 1998.09 - 2020.06
Skills
- Relationship-building
- Understanding of mortgage products, application processes
- Mentoring and coaching
- Knowledge of regulatory standards
- Influential communication
- Proven ability to close mortgage leads
Affiliations
- As a keen cross fit athlete I enjoy taking to the competition floor to put myself to the test.
- A 'Helping Inspirer' on Insights Discovery Colours Profile
Certification
CeMAP
References
References available upon request.
Timeline
Business development manager
Melton Building Society
2025.03 - Current
Mortgage Retentions Manager
Melton Building Society
2023.02 - 2025.02
Mortgage Broker
MMS at Melton Building Society
2020.07 - 2023.02
Mortgage & Protection Adviser
Finance Advice Centre
2019.05 - 2020.03
Financial Administration Manager
Flair Finance Ltd
2012.03 - 2019.05
Mortgage & Protection Adviser
Taylors Estate Agents
2011.08 - 2012.03
Mortgage Advisor
Lloyds TSB Bank
2010.11 - 2011.08
Diploma of Higher Education LAW LLB
Sheffield Hallam University
1998.09 - 2020.06