GEANINA CLAUDIA BIZNA
London
Summary
Responsible Store Manager, passionate about delivering outstanding quality and service. Leads by example to motivate hardworking, driven sales team. Trains and guides staff to develop advanced-level product knowledge. Skilled in business planning and management to maintain a high-standard performing store. Enthusiastic about exceeding sales goals and helping businesses to thrive. Committed in growing profitable retail outcomes and positive results.
Overview
8
8
years of professional experience
Work history
Store manager
Sunglass Hut
London Oxford Street
07.2024 - Current
- Successfully leading all aspects of daily store operations, ensuring sales targets, KPIs, and profitability objectives are consistently achieved while maintaining cost control and minimising stock loss with company guidelines.
- Recruiting, training and developing a high-performing team, resulting in improved productivity and increase in conversion rate.
- Analysed sales data to identify opportunities and implemented targeted action plans, boosting underperforming brands.
- Delivering exceptional customer service through expert product knowledge, personalised selling strategies, and a strong focus on brand storytelling.
- Executing and maintaining inspiring visual merchandising and store presentation in line with corporate guidelines, contributing to uplift in footfall during key trading periods.
- Building and maintaining strong internal and external stakeholder relationships, by taking part in PR activities and in-store events, leveraging market insights to launch initiatives that enhanced commercial performance and brand presence.
District manager
Calzedonia
London
09.2023 - 03.2024
- Supported four Intimissimi stores in London, managing day-to-day operations and long-term targets.
- Assisted Area Manager in setting budgets, assessing risks, and recommending enhancements for operations.
- Prepared weekly, monthly, and annual sales reports, identifying trends, updating strategies and implementing performance adjustments to drive consistent growth
- Organised special sales events to boost customer engagement and product turnover.
- Controlled personnel costs and inventory levels while managing product availability and orders.
- Increased district quarterly revenue by 10% compared to last year's figures.
Store Manager
Calzedonia
London, King's Road
02.2020 - 08.2023
- Forecasted sales performance, monitored stock levels, and managed order supply requests for merchandise replenishment.
- Handled returns of end-of-season stock to main warehouse efficiently.
- Ensured store appearance aligned with seasonal trends through merchandising, displays, and marketing material updates.
- Updated window and layout displays regularly based on events and marketing strategies from Visual Merchandising Manager.
- Directed store operations strategically, achieving over 30% increase in yearly sales and consistently exceeding targets.
- Analysed daily and weekly sales results while maintaining productive dialogue with Area Manager and peers on performance.
- Strengthened team performance by attracting talent and implementing training programmes to enhance customer service.
- Delegated work according to sales targets and employee strengths while continually evaluating team effectiveness.
Supervisor
Calzedonia
London, Covent Garden
02.2019 - 01.2020
- Coached and mentored new joiners, equipping staff with skills to achieve monthly targets.
- Managed daily planning of workplace operations, ensuring clear communication of targets for efficient task delivery.
- Performed training buddy duties to support onboarding processes.
Keyholder
Calzedonia
London, Covent Garden
07.2018 - 01.2019
- Approved customer returns and refunds, reallocating products to shelves or damaged goods department.
- Consistently achieved revenue and performance KPI targets through exceptional retail service and sales skills.
Sales Assistant
Calzedonia
London, Covent Garden
12.2017 - 06.2018
- Cultivated excellent customer relationships by providing helpful, friendly and attentive service to drive upselling.
Education
Bachelor of Science - International and European Studies
University of Piraeus
Piraeus, Greece2018
Skills
- Problem-solving & multitasking
- Sales KPI oversight & achievement
- Organizational & time management
- Team motivation & coaching
- Results-driven leadership
- Retail & commercial insight
- Customer service orientation
- Proactivity & initiative
- Salesforce and CRM proficiency
- Canva design expertise
Languages
Romanian, Greek
Native language
English
Fluent
Timeline
Store manager
Sunglass Hut
07.2024 - Current
District manager
Calzedonia
09.2023 - 03.2024
Store Manager
Calzedonia
02.2020 - 08.2023
Supervisor
Calzedonia
02.2019 - 01.2020
Keyholder
Calzedonia
07.2018 - 01.2019
Sales Assistant
Calzedonia
12.2017 - 06.2018
Bachelor of Science - International and European Studies
University of Piraeus
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