Geanina Taralunga
LONDON,London
Summary
Results-driven Retail Beauty Professional with 10 years of experience in luxury operations and commercial strategy. Proven track record in driving retail excellence across high-profile partners including Sephora, Douglas, Boots and World Duty Free. Expert in data-driven destination targeting, financial reporting, and executing high-impact brand animations. Combining a Bachelor of Business Administration with a deep passion for beauty, I am eager to leverage my analytical mindset and relationship-management skills.
Overview
16
16
years of professional experience
Work History
Customer Service Beauty Leader
World Duty Free
LONDON, Greater London
11.2024 - Current
- Commercial Strategy & Destination Targeting: Analyse flight schedules and passenger demographics to implement data-driven 'destination targeting' strategies, ensuring the product mix and store animations align with the specific needs of departing travellers.
- Foster a high-performance culture by coaching a diverse team (more than 50 staff members)and 4 stores in specialised customer service, and utilising regular performance reviews to upskill staff and build meaningful, long-term CRM relationships.
- Translated commercial KPIs into actionable in-store coaching plans, ensuring promotional campaigns were supported by high-performing, product-expert teams
Customer Service Beauty Leader
World Duty Free
Manchester, Manchester
09.2022 - 11.2024
- Ensure 100% compliance with AVOLTA’s back-office and VM standards, managing staffing rosters, stock procedures, and cost-control measures to guarantee efficient, world-class boutique operations.
- Executing strategic retail activations and POS systems to maximise promotional campaign performance.
- Implementing strategic retail activations to maximize promotional campaign performance
Business Manager
Benefit Cosmetics
Bolton, Greater Manchester
11.2019 - 09.2022
- Uphold exceptional standards of visual merchandising and presentation at retailer’s POS, ensuring compliance with company guidelines and standards.
- Communicate objectives, assess, and inspire team and individual performance to drive robust sales results.
- Consolidated and analysed all sales reports to identify trends and insights.
Completed weekly and monthly sales reports for internal review.
Area Sales and Operations Manager
Niran Co Products
Constanta, Constanta, Romania
07.2018 - 06.2019
- Strategic Area Leadership: Oversaw retail operations across three Sephora, Douglas, and Marionnaud doors, driving a high-performance culture by implementing Niran's brand standard retail excellence tools and managing store visits (more than 25 beauty, luxury brands).
- Provided end-to-end support for retailer events across Sephora and Douglas, coordinating marketing materials, and ensuring 100% brand alignment.
Beauty Sales Consultant
NIran Co Products
Constanta, Constanta, Romania
11.2015 - 06.2018
- Worked closely with more than 25 beauty brands, such as Givenchy, Kenzo, Prada, Valentino, and Hermès, and recognised as the Best Seller of the Year for Givenchy.
- Experience in launching various national campaigns, product launches, and events with Sephora, Romania.
Marketing and Events Manager
Bavaria Blu Hotel
Constanta, Constanta, Romania
09.2012 - 08.2015
- Analysed market trends and customer behaviour, adapting strategies to meet evolving demands.
- Created and maintained a strong online presence through the management of company website and social media platforms.
PR Manager and Events
Queen Elisabeth
Constanta, Constanta, Romania
09.2010 - 05.2012
- Researched and evaluated PR opportunities for partnerships, sponsorships, and advertising, using effective negotiation abilities to obtain the best deals.
- Directed the creation of multimedia content, including videos and infographics, to support PR initiatives across various platforms.
Education
Bachelor of Business Administration - Business management and administration
University of Tomis
Constanta, Romania01-2015
Skills
- Inspirational Leadership & Team Coaching
- Premium Beauty & Olfactory Mastery
- High-Impact Event Execution
- People Influence & Negotiation
- Comercial Retail Acumen
Hobbies and interests
- Independent personal beauty shopping expertise with strategic industry networking through private meetings.
- A passion for Reading & Research: Consumed over 20 non-fiction books in the last year on behavioural psychology and human history behaviour.
Languages
Romanian
First Language
Italian
Advanced
C1
French
Upper Intermediate
B2
Spanish
Intermediate
B1
English
Advanced
C1
Timeline
Customer Service Beauty Leader
World Duty Free
11.2024 - Current
Customer Service Beauty Leader
World Duty Free
09.2022 - 11.2024
Business Manager
Benefit Cosmetics
11.2019 - 09.2022
Area Sales and Operations Manager
Niran Co Products
07.2018 - 06.2019
Beauty Sales Consultant
NIran Co Products
11.2015 - 06.2018
Marketing and Events Manager
Bavaria Blu Hotel
09.2012 - 08.2015
PR Manager and Events
Queen Elisabeth
09.2010 - 05.2012
Bachelor of Business Administration - Business management and administration
University of Tomis