Summary
Overview
Work history
Education
Skills
Affiliations
Timeline
Generic
Gavin Edward Brice

Gavin Edward Brice

Ilfracombe,United Kingdom

Summary

I am excited by solving business challenges and implementing change to enable growth. I specialise in working with partners to build commercially successful relationships, most recently in the Out of Home advertising market, with some of the largest concessions in the industry. I have an extensive experience in leading private and public sector tender responses, successfully winning multi-million turnover concessions

Overview

17
17
years of professional experience
4
4
years of post-secondary education

Work history

Commercial & Contractual Lead

JCDecaux
London
06.2023 - Current

Commercial and Contractual Lead at JCDecaux within the Partnerships Team leading key aspects on the TfL advertising concession bid process including team creation, bid strategy and management, response co-ordination and creation and dialogue phase strategy.

Bid Consultant

Self employed
Ilfracombe, Devon
01.2023 - 05.2023

TfGM - Completed a comprehensive report on the OOH Transport market to guide TfGM on their strategy to integrate their advertising assets, the potential value and go to market tendering approach


BlackJack Promotions Heathrow - Led the bid creation and writing of responses for the staffing tender for all Heathrow terminals. Worked with the the Senior Executive and Management Teams to understand and build the value creation to every tender requirement

Locations Director

InPost Parcel Lockers
London
11.2019 - 01.2023

Leading the rapid development of InPosts network of fully automated parcel lockers in the UK. Responsible for delivering the UK Locations strategy, building a solution that delivers a convenient alternative to home delivery and parcel returns and that reduces the environmental impact of both.


I led a team of eight and professionalised InPosts bidding processes for large concessions winning UK wide networks such as Tesco, Morrisons, Sainsburys, Aldi, Lidl, all UK Train Operating Companies, BP and Shell forecourts, TfGM and a number of Local Authorities.


I also led InPosts lobbying of national and local government for reduction in planning requirements and business rates predicated on the environmental benefits of parcel lockers.


Partnerships Director

Global
London
10.2018 - 11.2019

Following the acquisition of Exterion Media, I became the UK lead for the strategic development of Global's portfolio of transport advertising concessions, including senior partner account management, delivery of capital investment programmes, retention of existing concessions and winning new advertising concessions through open market tenders.

UK Franchise Director

Exterion Media
London
01.2013 - 09.2018

Responsible for all Exterion Media UK advertising partner concessions, delivering the UK Franchise strategy of investing in our advertising estates to grow revenues, retain existing partners on improved terms and winning new advertising concessions to grow our share of the UK Out of Home advertising market. Major achievements include:

1. Co-led the successful Transport for London advertising tender in March 2016 for a 8.5 year term - Worth c.£1.5bn in advertising revenue, the worlds largest concession, and including £90m capital investment in advertising assets.

2. Turning around unprofitable advertising concessions, notably our Bus concessions, on onerous commercial terms, returning these back to profit.

Head of Contracts & Deals

CBS Outdoor
London
01.2011 - 12.2012

Responsible for Franchise contract management, tender responses, new business pitches and post bid performance management. Major achievements include winning the Westfield advertising concession for a seven year term worth c£4m in annual advertising revenues, supported by £1.2m investment in digital advertising assets.

Head of Rail and Bus Franchises

CBS Outdoor
London
01.2008 - 12.2010

Working with UK Franchise Director, responsible for developing the CBS advertising concessions across the Bus and Rail portfolios, including revenue optimisation through investment in the advertising assets, providing first line account management to our partners, bidding to retain existing and win new advertising concessions

Education

Bachelor of Arts - Business & Finance

Swansea University
Swansea
09.1990 - 05.1994

Skills

  • Calm under pressure
  • Problem-solving
  • Communication skills
  • Team building

Affiliations

  • Personally, I selfishly (!) enjoy road cycling, particularly in North Devon (very hilly), Welsh rugby and European history.

Timeline

Commercial & Contractual Lead

JCDecaux
06.2023 - Current

Bid Consultant

Self employed
01.2023 - 05.2023

Locations Director

InPost Parcel Lockers
11.2019 - 01.2023

Partnerships Director

Global
10.2018 - 11.2019

UK Franchise Director

Exterion Media
01.2013 - 09.2018

Head of Contracts & Deals

CBS Outdoor
01.2011 - 12.2012

Head of Rail and Bus Franchises

CBS Outdoor
01.2008 - 12.2010

Bachelor of Arts - Business & Finance

Swansea University
09.1990 - 05.1994
Gavin Edward Brice