Summary
Overview
Work History
Education
Skills
Websites
Volunteer Experience
Publications
Notable Projects
Timeline
Generic

Gauri Gupta

Dublin

Summary

9+ years of creative leadership & design expertise across publishing agencies, in-house teams, and global brands like PayPal, Google, and Meta. Delivered impactful brand experiences, led cross-functional teams, and crafted high-quality visuals (print, digital, marketing). Adept at managing creative workflow, from concept to production, with a talent for storytelling and insightful content creation. Published internationally by Harper Collins, Encyclopedia Britannica, Bloomsbury, and others, I bring a blend of in-depth industry knowledge and experience, strategic thinking, creative vision, and technical proficiency to create meaningful projects.

Overview

10
10
years of professional experience

Work History

Design Lead

EY Ireland
Dublin
04.2024 - Current
  • Design Team Lead for a team of 8 designers at EY Ireland, shaping the creative vision while ensuring brand integrity.

    Responsible for:
    - Driving strategic projects, providing creative direction, and solving stakeholder challenges with innovative visual solutions.
    - Conceptualizing and art-directing various go-to-market campaigns, working closely with designers to craft visually stunning work.
    - Regularly up-skilling the team by framing and conducting monthly design training sessions.
    - Balancing business objectives with design impact, maintaining the integrity of EY brand.

    My role extends beyond design— collaborating with different stakeholders and teams, leading and mentoring design team, amplifying the brand impact and ambition through creative campaigns, and fostering creativity, excellence, and continuous growth within the team and the firm.

    Key Projects : Global Executive Summit - VI and Event Design, EY brand expansion in Ireland, Entrepreneur of the Year Awards 2024, Societal Value Impact 2024, Transparency Reports 2024

CREATIVE LEAD

FUEL
Dublin
03.2022 - 02.2024
  • Led 30+ strategic and creative briefs, owning and managing briefs from the creative end i.e
  • Conceptualisation to theming and ideation to production for clients like Google, PayPal, Primark, Lipton and Coca-Cola
  • Collaborated with cross-functional teams (design, accounts & production) to ensure alignment of creative vision, budgets and timelines with project goals
  • Co-ordinated with designers & freelancers for ideation, theming, visual storytelling, brand and identity creation, digital asset & print collateral creating
  • Managed diverse stakeholders for multiple creative briefs (totaling over €5M), delivering unique brand campaigns, visual design identities, & creative content
  • Execution and delivery of key campaigns and projects: Google Unwrapped, PayPal EOY 2022, WellFest 2023, AIB Green Living Dome, Google Express

ART DIRECTOR & DESIGNER

Independent
Remote (New Delhi & Dublin)
03.2020 - 01.2022
  • Highlights include 2 website designs; 4 book cover & 2 book illustration projects with Bloomsbury, HarperCollins, and Westland Publications

AUTHOR, ART DIRECTOR & PROJECT LEAD

Eupheus Learning
New Delhi
01.2019 - 02.2020
  • Authored, developed & led 8 published books (160 activities)
  • Hired and managed a creative project team - art direction, research, content, design, project timelines & budget

HEAD OF CREATIVE SERVICES

Encyclopedia Britannica
New Delhi
05.2016 - 12.2018
  • Led and mentored in-house design team & 30+ freelancers on 40+ textbook covers & 3 book series (8 each)
  • Oversaw creative end of editorial projects - art direction, creative development, storytelling, research, & internal communications strategy
  • Developed an organisation-wide visual pedagogy - transformed complex educational concepts into visual forms

SENIOR DESIGNER

Katha
New Delhi
01.2015 - 04.2016
  • Worked as Art Director for 60+ illustrators globally to develop 5 books
  • Designed and conducted workshops for 100+ children & university students
  • Developed and implemented efficient time management skills which ensured timely delivery projects and prioritizing project goals

Education

Diploma in Digital Marketting -

Digital Marketing Institute
01-2025

VISUAL COMMUNICATION DESIGN -

Srishti School Of Art Design And Technology
Bangalore
12.2014

Skills

  • Creative and Art Direction
  • Team Development & Leadership
  • Creative Strategy & Research
  • Project Management
  • Design Thinking Applications
  • Market Awareness & Innovation
  • Design Proficiency
  • Digital & Print Assets
  • Illustration 2D & 3D
  • Motion
  • Video Editing
  • Animation
  • Adobe CC
  • After Effects
  • Canva
  • Powerpoint
  • Microsoft Office Suite

Volunteer Experience

  • Project Manager, DesignOpp, 01/01/21, 12/31/23, Supported the task owners in completing tasks smoothly and comfortably.
  • National Youth Coordinator, The Art of Living Educational, Ireland, 01/01/22, Present, Responsible for organising and coordinating initiatives for the youth section programs.

Publications

  • Art In Progress, Eupheus Learning, Art In Progress is an art & craft education series for pre-nursery to fifth grade students. The series is made of activities which explore art education in its full capacity, moving away from the conventional methods that see art only as an extracurricular.
  • Gods and Goddesses, HarperCollins, This book by Smt. Bhanumathi Narasimhan and illustrated & designed by me and published by HarperCollins depicts the revered Indian gods & goddesses.
  • The Gita and You, HarperCollins, This book by Sheila Dhir and published by HarperCollins presents eight stories from the 'Bhagvad Gita', conveying implied messages in each to children. Responsible for book cover, design, inside illustrations.

Notable Projects

  • WellFest Re-Brand, Led creative & design, crafting 2023 visual theme for Europe's largest outdoor health & wellness festival (Dublin). Increased Instagram reach by 143K & drove 9,600 ticket sales. Adapted theme for expanded events across Ireland.
  • PayPal EOY, Led creative & art direction for dynamic global virtual event, connecting remote teams across US & EMEA. Designed theme, narrative, program, visual identity, and stage layout.
  • The Untextbook Project, The Untextbook Project series brings in stories and poems and literary pieces from 20+ Indian and world linguistic cultures. Responsible for creative management, design and visual pedagogy, project development.
  • Jhankriti (The Art of Living), Jhankriti was a celebration, competition and live performances of Indian Art Forms. Responsible for the overall designing of the event from logo to print collateral to the website and social media campaigns.

Timeline

Design Lead

EY Ireland
04.2024 - Current

CREATIVE LEAD

FUEL
03.2022 - 02.2024

ART DIRECTOR & DESIGNER

Independent
03.2020 - 01.2022

AUTHOR, ART DIRECTOR & PROJECT LEAD

Eupheus Learning
01.2019 - 02.2020

HEAD OF CREATIVE SERVICES

Encyclopedia Britannica
05.2016 - 12.2018

SENIOR DESIGNER

Katha
01.2015 - 04.2016

Diploma in Digital Marketting -

Digital Marketing Institute

VISUAL COMMUNICATION DESIGN -

Srishti School Of Art Design And Technology
Gauri Gupta