Gary Boardman
Sherburn in Elmet,North Yorkshire
Summary
Over 30 years of experience in the sports betting industry, including 8 years as Head of Snooker Trading at William Hill. Expertise in odds compiling, in-play trading, and competitor monitoring, with a strong focus on Snooker and other sports. Proficient in various betting systems such as OpenBet, GTP, and Spectate, and adept at integrating new trading technologies. Committed to delivering precise results and continuously improving technical skills, including proficiency in Python and SQL for enhanced data analysis.
Overview
31
31
years of professional experience
15
15
years of post-secondary education
Work history
Sports Trader - Head of Snooker Trading
Evoke PLC - Formerly William Hill PLC
Leeds, West Yorkshire
06.2017 - 07.2025
- Managed Snooker product for William Hill and 888Sport, overseeing scheduling, pricing, trading, and event outcomes.
- Developed pricing strategies for all Snooker events, using GTP, Spectate, and OpenBet technologies.
- Enhanced front-end model to assist traders with market creation and pricing for Snooker matches.
- Effective trading and monitoring of IP Snooker matches.
- Training of Staff to trade Snooker and producing trading instruction documents in confluence.
- Conducted regular competitor analysis and adjusted prices based on market monitoring.
- Adapted work hours flexibly, including evenings and weekends, to support live events.
- Collaborated within PM team to establish Pre-Match prices for various sports, including Cricket, Rugby & Darts.
- Coordinated with Feed Providers like Betradar to ensure seamless price updates for Evoke product.
In-Play Trader
William Hill PLC
Leeds, West Yorkshire
06.2010 - 06.2017
- Began as In-Play Trader doing High Profile Football matches when Live Betting was being introduced.
- Went on to trade everything from Tennis to Cricket, as more and more derived markets were introduced.
- Started in US Sports team trading In-Play and spent 2 years doing overnight shifts.
- Went on to trading Snooker primarily, along with other Euro Sports including Basketball, Volleyball & Handball and have traded everything from Archery to Water Polo.
- Spent time in setting up new YourOdds team offering Bet Requests for all major football and sporting events before returning to Snooker.
General Sports Odds Compiling
William Hill
Leeds, West Yorkshire
06.2008 - 06.2010
- Compiler / Trading - Began working in small team doing shifts working on US Sports price changes using DonBest website to keep prices in line.
- Other tasks were helping with all other General Sports compiling when required and pricing Greyhound Trap Challenges.
IT analyst
William Hill
Leeds, West Yorkshire
06.1998 - 06.2008
- Instrumental with development of new EPoS tills to be used in LBO's and new Racecourse Technology (Computer Software, Ticket Machines & Pricing Boards).
- Part of team ensuring smooth transition of technology to Year 2000.
- Trained staff on new technologies, including new EPoS tills in LBOS and new Racecourse System.
- Dealt with any IT problems reported with overnight processing routines as well as any daily software problems and also provided any ad-hoc report requests for Trading teams.
Telephonist, Group Leader, Tester
William Hill
Leeds, West Yorkshire
06.1994 - 06.1998
- Started at William Hill in 1994 as Telephonist taking Phone bets having had interest in Betting from early age.
- Settler - Went on to Settling department, settling handwritten bets taken over phone and controlling any Run-up bets throughout day.
- Group Leader - Led team of Telephonists, authorising bets, training staff, dealing with problem bet calls.
- Tester - As Group Leader, I also became leader of team testing New Technologies for IT Department writing Test plans and Bug reporting sheets. I went on from this to earn position of IT Trainee Analyst.
Education
Graduate Diploma in Statistics - Statistics
University of Central Lancashire
Preston 08.1992 - 05.1994
A-Levels - Maths
Batley Grammar School
Batley, Kirklees 09.1981 - 05.1988
8 O-Levels - Various
Batley Grammar School
Batley, Kirklees 09.1981 - 05.1988
Skills
- Odds Compiling & In-Play Trading
- Client & Risk Management
- Competitor & Event Monitoring
- Betting Systems Knowledge (OpenBet, GTP, Spectate, Confluence)
- Extensive Sports Knowledge
- Experience in Trading technologies
- Problem solving
- Shift flexibility
Affiliations
All Round Avid Sports Fan & Leeds United Season Ticket Holder.
References
References available upon request.
Timeline
Sports Trader - Head of Snooker Trading
Evoke PLC - Formerly William Hill PLC
06.2017 - 07.2025
In-Play Trader
William Hill PLC
06.2010 - 06.2017
General Sports Odds Compiling
William Hill
06.2008 - 06.2010
IT analyst
William Hill
06.1998 - 06.2008
Telephonist, Group Leader, Tester
William Hill
06.1994 - 06.1998
Graduate Diploma in Statistics - Statistics
University of Central Lancashire
08.1992 - 05.1994
A-Levels - Maths
Batley Grammar School
09.1981 - 05.1988
8 O-Levels - Various
Batley Grammar School
09.1981 - 05.1988
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