Gary Paterson
Kilmarnock,East Ayrshire
Summary
I am a professional and highly motivated individual with more than 30 years experience within sales and the hospitality and licensed trade sectors. I am experienced in business development, training and multi site management. I am a profit and target driven individual with a proven record of personal achievement as well training and developing teams. I am confident and versatile with excellent relationship and networking skills.
Overview
2026
2026
years of professional experience
Work history
Area Sales Manager
Failte Foods
Glasgow
2024.09 - Current
- Focus on growing each individual sales area to ensure each van route has an adequate levels of business. First year sales increase of 120%.
- Actively targeting diverse new business customers to maintain a mixture of accounts on each area. One new van added to take the extra volume.
- Keep ahead of the new product trends and developments within the industry to assure customer have the most relevant information and products.
- Assist with sales training for new staff and the telesales departments.
Sales Executive (Volvo UK)
Parks Motor Group
Ayr, South Ayrshire
2019.09 - 2024.09
- Ensuring monthly targets and dealer standards are met in line with company expectations.
- Continually building a pipeline of customers by networking and utilising all available data bases.
- Keeping ahead of government and industry regulations to ensure compliance with legislation.
- Continual self development and training to keep a competitive edge.
Assistant Manager/Business Development
Piersland House Hotel/Canny Man
Troon, South Ayrshire
2016.10 - 2019.09
- Developed smart objectives, strategies, and goals, collaborating with department heads on establishment of quality key performance indicators across both sites.
- Revamped the customer offer, costs and performance at the Canny Man, resulting in an improved bottom line of 20%.
- Actively involved in the marketing and preparation of the unit for sale.
- Supported management in the day to day running of each business.
General Manager
Dumfries Arms Hotel
Cumnock, East Ayrshire
2015.10 - 2016.10
- Key focus on business development within the wedding and private function market.
- Worked directly with owners and department heads to brainstorm ideas, discuss strategy and mitigate any rising issues.
- Monitored and evaluated teams, identifying and targeting opportunities for training and improvement.
- Ensuring the business was compliant with all current legislation.
Assistant Manager
Piersland House Hotel
Troon, South Ayrshire
2014.11 - 2015.10
- Managed day-to-day duties such as compliance and staff training for constant smooth operational running.
- Handle the wedding sales process from beginning to end to ensure maximised profitability and customer satisfaction.
- Ensured the business exceed the customer service expectations.
Sales Manager
Arran Brewery
Arran, East Ayrshire
2014.04 - 2014.11
- Evaluated the sales processes, costs and brand marketing to generate improvement in performance and awareness.
- Increased the route to market for the brand by network industry contacts.
- Managed, motivated and trained the sales staff in all aspects of the sales process.
Business Development Manager
G1 Group/Iona Pub Partnership
Glasgow
2008.07 - 2014.02
- Responsibility for looking after the bottom line profit of circa 33 licensed units with an income stream of £1.2 million.
- Actively recruiting and networking for new tenants and guiding them through the selection process.
- Ensuring all capital expenditure within the estate returned an increased profit on investment.
- Involved in marketing and customer development to ensure our estate was ahead of the market.
Sales Manager
Vodkapom Ltd
Glasgow
2007.08 - 2008.03
- Set up and introduced a brand new RTD within the UK market.
- Liaised with major brewers and wholesalers to ensure a route to market for the product.
- Recruited and trained sales staff to sell and promote the brand.
- Implemented both trade and consumer marketing campaigns to ensure consumer awareness.
Regional Sales Manager
Carlsberg UK
Alloa, Clackmannanshire
1998.10 - 2007.03
- Set and monitored sales targets for the region with clear KPI's for individuals , identifying needs for strategy adjustments when required to achieve set goals.
- Assist with staff training on the sales process and new IT systems.
- Liaise with Sales Directors and third party suppliers to ensure all non beer targets were met.
- Manage the company loan business and ensure a return on investment capital.
National Account Manager (Punch Taverns)
Carlsberg UK
Alloa, Clackmannanshire
Sales Training Manager
Carlsberg UK
Alloa, Clackmannanshire
Sales Development Manager
Carlsberg UK
Alloa, Clackmannanshire
Education
Higher National Diploma - Hotel, Catering and Institutional Management
Glasgow College
Glasgow, Glasgow CityDiploma of Higher Education - Wines and Spirits
Wines And Spirit Educational Trust
Glasgow, Glasgow CitySkills
- Customer Service
- Teamwork Skills
- Analytical and problem solving
- Creative And Innovative
- Hospitality Management
Timeline
Area Sales Manager
Failte Foods
2024.09 - Current
Sales Executive (Volvo UK)
Parks Motor Group
2019.09 - 2024.09
Assistant Manager/Business Development
Piersland House Hotel/Canny Man
2016.10 - 2019.09
General Manager
Dumfries Arms Hotel
2015.10 - 2016.10
Assistant Manager
Piersland House Hotel
2014.11 - 2015.10
Sales Manager
Arran Brewery
2014.04 - 2014.11
Business Development Manager
G1 Group/Iona Pub Partnership
2008.07 - 2014.02
Sales Manager
Vodkapom Ltd
2007.08 - 2008.03
Regional Sales Manager
Carlsberg UK
1998.10 - 2007.03
National Account Manager (Punch Taverns)
Carlsberg UK
Sales Training Manager
Carlsberg UK
Sales Development Manager
Carlsberg UK
Higher National Diploma - Hotel, Catering and Institutional Management
Glasgow College
Diploma of Higher Education - Wines and Spirits
Wines And Spirit Educational Trust