Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Gary  Collins

Gary Collins

London

Summary

Innovator in Web3, AI, Blockchain, Fintech and DeFi with 30 years industry leadership in marketing. C-level director and co-founder. Specialized in growth strategy development, finance and biz ops positioning brands for M&A and exit. Results-driven and product-led. Marketing track record in adtech and eCommerce, over $500M revenue delivered for brands. Expert in customer acquisition, leading cross-functional teams and strategic partnerships. Agile, motivated and hands-on advisor in brand marketing, fundraising, venture capital and optimization of financial returns. Hired to scale-up sales ops, lead growth, trouble-shoot and navigate fast-moving markets. De-risking early stage ventures and positioning organizations to leap-frog their competition. Geo's, UK, USA, Europe and MENA. Seasoned director, executing high-impact strategies, including pitch deck design, PR, marketing comms, media buying, social media marketing, influencers, search engine marketing, sponsorships and events. A visionary CMO, MD, Head of Growth and Business Development, contributing to over $1bn in mergers and acquisitions.

Overview

14
14
years of professional experience

Work History

Strategic Advisor

AdvisorX
01.2024 - Current

A trusted advisory and VC firm going beyond deploying capital. Operating a web3 angel fund and team with 10+ exits up for $500M+. As angels, key advisors of Polygin, Chainlink, Hedera Hashgraph and LayerZero. Official venture partner of OurCrowd.com, AdvisorX has seeded 10% of web3's top unicorns and has partnered with organisations such as Consensys, Binance Labs, Arbitrum, Avalanche, AltCoinBuzz, Solana, Nillion and CryptoBanter. Raising over $40M and supporting 80+ projects to date.

Board Advisor

VABOT
02.2024 - Current

VABOT aims to be the dominant player in AI enabled super-kiosks. Our mission is to grow the consumer kiosk industry exponentially, transforming customer experiences, through the distribution of the world’s most advanced self-service, super-terminals, featuring AI Humans. Launching $VAB token and mobile app March 2024.

Head of Growth

NUVO
04.2023 - 10.2023
  • Venture backed by Waterdrip Capital, YBB, Flurry and Metis Foundation, empowering developers with a web3 protocol and modular platform for data sovereignty and gamification. Marketing assets and partnership opportunities including LA Token, Digifinex, XT.com, OKX, Huobi, Sweatcoin, KuCoin, Coin Telegraph Accelerator, OKX Ventures, MCEG, IOBC Capital, Frontier Ventures and SporkDAO

Commercial Director

Reactive Space
02.2021 - Current
  • Software development and incubator, specializing in MVP development, AI, blockchain, metaverse and smart contracts, growing to an 80-=strong team of software engineers, project managers, front-end and back-end developers and marketers, clients inc. Metamatsuri, (GameFi), Groot (CEX), EVA Wallet, Polymath, Conect DAO, Health Bank DAO, Aladdin Wallet, The Kwan, Muzix NFT Marketplace

Agency Founder

Switch Performance
09.2018 - Current
  • Strategic advisory, media and adtech agency
  • Delivering over $100M in client revenues for brands inc. William Hill, Gala, Coral, 24Option, eToro, Uswitch, Cupid PLC, Match.com, PlatinCoin and others. Services include, performance marketing, social media, media buying, FB ads, Google, PPC/ SEO, display, pops, video, email, KOL's, influencers and mobile ASO traffic. CPL, CPA, CPC, CPM. Customer loyalty programs; Affinion, (Web Loyalty), Vertrue JD Williams, Argos, eBuyer, Debenhams, Curry's PC World. Fundraising projects, MetaMansions generated $10M with $1.2M spend, Keys Token $30M generated from $1M spend, Just Cubes $2M generated from $150k spend, Holyverse $10M from $500k spend. Ecommerce success stories, Mobilityware, generated 600M users with $37M ad spend over 3 years. 8 weeks in, Fitness eCom client generated $20M in sales with $700k ad spend. SaaS client generated $900k/month revenue from $350k ad spend. Content Subscription Client generated $600k per month in subscription sales from $150k ad spend, our team managing all customer acquisition. Affiliate marketing; crypto client generated over 25,000 leads, 250+ depositing users, achieving $250k deposits with budget of $65k. Growth consulting MLM client, exchange launch generating, $17M market cap and $3M+ daily trade volume. Further SOLD OUT NFT Sales $9M in 24hrs, Twitter, Discord, Reddit, TikTok, Twitter, YouTube. Influencers; Internet Game, 8,000 NFTs sold in 36hrs. DeFi - ASO client, secured no.1 position for "crypto" 5000%+ growth in organic traffic. Further secured partnerships inc. Bank Frick, Bittrex, Signum Bank AG, Transform Group, CLS, CoinTraffic, Cosmic Wire and other web3 partners.

Co-Founder

Blockperks
05.2021 - Current
  • NFT launchpad and marketplace removing the complexities for content monetization, which includes token-gated content, FIAT on-ramp and aggregation. Grant recipient NEAR Foundation, Polygon Studios and HarmonyOne making it easy for users to mint, buy and sell NFT's. Rust, Solidity, IPFS.

Co-Founder

SuperSonic DEX
08.2019 - 02.2021
  • Swiss GmbH, regulated entity operating under FINMA approved VQF license. DEX and integrated wallet, raising $500k SEED for super-early entrant to decentralized exchange market, negotiating smooth exit for stakeholders.

Agency Director

NativeAds Inc
02.2017 - 08.2017
  • Achieved #6 rated DSP in the world with priority access to 18,000 publishers, including Bloomberg, Investing.com, Outbrain and Gemini. Advertising clients signed included Telegraph Media Group, 24Option, AvaTrade, Plarium and HIVE, operating in capital markets, FOREX, HNWI, investor awareness and content marketing.

Agency Director

Ladbrokes Coral
08.2016 - 02.2017
  • Led the affiliate, email and mobile marketing channels for flagship GVC brands, achieving 15X ROAS for their casino brands with operating income €520M and over 20M monthly users

Agency Director

TransUnion
11.2015 - 06.2016
  • Acquired 120,000 UK credit card subscribers for consumer credit agency, increasing sales +$21M ARR as com score top10 advertiser

Agency Director

Talk Talk
01.2013 - 11.2015
  • Scaled the call-centre and face-to-face marketing channels, taking responsibility for sales performance with global retail brand with revenues of $1.5bn, delivered 500k+ acquisitions, value over $120M pLTV

Agency Director

EON
04.2010 - 05.2013
  • Leadership of the agency pitch and commerical negotiations, securing marketing agency contract, operating budgets +$20M with EON (revenues $77bn). Responsible for project management, recruitment and end-to-end processes within EON key customer demographics acquiring +2M utility customers worth over $2bn in pLTV. Further spearheaded B2B/ B2C marketing contracts with major energy corporations, Npower, Texaco and Tele2

Education

MBA - Business Administration And Management

Belmont University
USA
02.2000

Skills

  • Growth
  • Marketing strategy
  • Sales
  • Business development
  • Capital raising
  • Legal and commercial
  • Leadership and operations
  • Finance, P&L, forecasting
  • Product, technical development
  • Copywriting, research, analytics
  • Ecosystem development
  • Corporate

Timeline

Board Advisor

VABOT
02.2024 - Current

Strategic Advisor

AdvisorX
01.2024 - Current

Head of Growth

NUVO
04.2023 - 10.2023

Co-Founder

Blockperks
05.2021 - Current

Commercial Director

Reactive Space
02.2021 - Current

Co-Founder

SuperSonic DEX
08.2019 - 02.2021

Agency Founder

Switch Performance
09.2018 - Current

Agency Director

NativeAds Inc
02.2017 - 08.2017

Agency Director

Ladbrokes Coral
08.2016 - 02.2017

Agency Director

TransUnion
11.2015 - 06.2016

Agency Director

Talk Talk
01.2013 - 11.2015

Agency Director

EON
04.2010 - 05.2013

MBA - Business Administration And Management

Belmont University
Gary Collins