Gary Brennan
Rush,Dublin
Summary
B2B SaaS sales executive with a proven track record of exceeding sales targets through effective customer expansion and retention strategies. Certified practitioner of the Sandler Selling System, leveraging consultative approaches to align solutions with customer needs. Experience at Salesforce includes driving business transformations for UK SMB customers, resulting in significant revenue growth and high Net Revenue Retention. Strong engineering background facilitates quick comprehension of complex technical solutions, enhancing sales effectiveness across SaaS, cloud, and network infrastructure products.
Outside of work, my time is mostly spent with my family, coaching my boys' GAA and soccer teams, or bringing them to swimming lessons. I'm a keen golfer, bread baker, and most weekend's will see me making pizza in my Ooni oven.
Overview
16
16
years of professional experience
4
4
years of post-secondary education
Work history
Account Executive
Salesforce
Dublin
08.2021 - Current
- Lead and coordinate a team of specialists to implement strategic engagement and growth initiatives.
- Manage a portfolio of 30-35 existing customers to deliver ACV growth while securing five new logos annually.
- Act as trusted advisor to SMB customers, collaborating on account plans to identify expansion opportunities.
- Forecast monthly expansion and churn accurately, ensuring high-quality Salesforce pipeline management.
- Achieved 86% (FY23), 103% (FY24), and 92% (FY25) of ACV targets over last three financial years.
- Secured 17 new logo wins through effective strategy execution and customer engagement.
Inside Sales/ UK National Account Manager
Vodafone
Dublin
09.2018 - 08.2021
- Managed entire sales cycle from lead generation to purchase.
- Coordinated product specialists and project support throughout the sales cycle.
- Consistently surpassed annual sales targets, attaining 196% in FY to March '21, 151% in FY to March '20, and 124% in FY to March '19.
- Managed three of Vodafone's blue-chip accounts in financial services; Barclays, HSBC and Legal & General, identifying and building relationships with key decision-makers.
- Sold complex solutions including SaaS, DaaS, cloud services, network infrastructure, project management, and consulting.
Head of New Business Development
The Crowd
London
11.2017 - 07.2018
- Led business development on the launch of a suite of new products.
- Planned and executed sales campaigns to generate revenue from service and solutions providers operating in the broad market of sustainability.
Senior Sales Manager
Unbound Global
London
06.2017 - 11.2017
- Managed a team of six salespeople across two offices (London and Miami).
- Commercialised a series of global innovation-focused festivals and presented sales results to the CEO and COO.
- Oversaw project management of customer projects
Business Development Manager
Informa
London
08.2016 - 05.2017
- Managed key customer relationships in the global asset/fund management industry to grow sponsorship revenue year-over-year.
- Achieved 11% growth YoY and 97% client retention
- Clients included: PwC, KPMG, Societe Generale, State Street Bank, Department for International Trade (UK)
Senior Account Manager
Marketforce Business Media
London
02.2010 - 08.2016
- Managed portfolio of over 25 key accounts
- Hired and managed junior colleagues.
- Exceeded revenue targets year-over-year by establishing strong relationships with new and existing clients.
Education
Bachelor of Science - Mechanical & Electronic Engineering
DCU
Dublin 09.2005 - 06.2009
Skills
ACV growth strategies
Net revenue retention
Salesforce CRM proficiency
Strategic planning
Pipeline management
Consultative selling techniques
Negotiation skills
Sandler Selling System
Timeline
Account Executive
Salesforce
08.2021 - Current
Inside Sales/ UK National Account Manager
Vodafone
09.2018 - 08.2021
Head of New Business Development
The Crowd
11.2017 - 07.2018
Senior Sales Manager
Unbound Global
06.2017 - 11.2017
Business Development Manager
Informa
08.2016 - 05.2017
Senior Account Manager
Marketforce Business Media
02.2010 - 08.2016
Bachelor of Science - Mechanical & Electronic Engineering
DCU
09.2005 - 06.2009