GANUSHAN SIVANANDAN

• Owned high-complexity research projects, managing online data collection, programming, fieldwork, and final data delivery.
• Served as primary contact for key accounts, building strong client relationships and identifying business needs.
• Executed comprehensive data checks for logic and consistency against questionnaires to enhance data integrity.
• Utilized Excel for data manipulation, filtering, and writing basic formulas.

Completed a multi-phase data analytics project covering the full data lifecycle:

• Performed data cleaning, database restoration, and SQL data extraction.
• Conducted Exploratory Data Analysis (EDA) using Python to generate actionable insights.
• Developed interactive dashboards using Power BI and Tableau, including market data visualization and final executive dashboards.
• Created infographics and delivered project presentations to communicate insights effectively.
• Applied data-driven decision-making techniques and produced a comprehensive final analytical report.

• Product Management: Assist in adding new products to the e-commerce platform, updating product descriptions, images, and pricing. Monitor product performance and suggest optimizations for better conversions.
• Sales and Promotion: Collaborate with the marketing team to plan and execute sales promotions, discounts, and special offers to boost sales and attract new customers.
• Data Analysis: Analyze website traffic, sales data, and customer behavior using tools like Google Analytics. Use insights to identify trends, improve product offerings, and optimize conversion rates.