Gabriella Mastaglio
Management, social media specialist, Digital Marketing
UK
Summary
Versatile Managing Director with proven abilities across all levels of organizational management. Talented in developing partnerships, overseeing personnel and developing tactical plans to meet strategic goals. Proven leader with significant background in social media content creating and digital marketing.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. To seek and maintain a position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
15
15
years of professional experience
7
7
years of post-secondary education
1
1
Language
Work History
Managing Director, Social media Manager
Salon G limited
Newcastle upon Tyne, NET
07.2018 - Current
- Developed and maintained relationships with customers and suppliers through account development.
- Maintained professional, organized and safe environment for employees and patrons.
- Evaluated employees' strengths and assigned tasks based upon experience and training.
- Maximized performance by monitoring daily activities and mentoring team members.
- Applied customer feedback to develop process improvements and support long-term business needs.
- Kept detailed records of daily progress to identify and correct areas needing improvement.
- Achieved sales goals and increased revenue and profits through productive strategy development and organizational leadership.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Capitalized on social media platforms to increase market awareness and recruit sales agents.
- Trained and motivated employees to perform daily business functions.
- Entered income and expense details into business databases to track purchases and address variances.
- Prepared bank deposits and handled business sales, returns and transaction reports.
- Devised and deployed sales and marketing tactics to drive strategic growth and support achievement of revenue goals.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Created and deployed social media content, engaged with target audiences and boosted reach with strategic ad placements.
- Evaluated market trends to stay current on consumer and competitor changes.
- Created content strategies for digital media.
- Created social media content with innovative brand messaging to support new product launches.
- Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Designed and implemented social media strategies to align with business goals.
- Engaged relevant influencers to build brand awareness.
- Suggested and implemented new features to develop brand awareness.
- Identified target market and key segments through in-depth analysis of markets and related trends.
- Conducted research to determine current benchmark trends and audience preferences.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Coached employees company-wide on content creation best practices.
- Created actionable plans to grow and maintain followers through Twitter, Facebook and Instagram.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Applied current editing and photography tools to tell great stories.
- Implemented strategies and tactics to grow followers on social media channels.
- Wrote quality content for clients, enabling site visitors to quickly obtain information.
- Analyzed conversion and bounce rates to measure success of content.
- Strengthened content through proofreading and editing.
- Generated stories to reflect current trends and news to pull audience into website.
- Created dynamic graphics and pieces to increase website and social media traffic.
- Managed competing deadlines with efficiency.
store manager and social media content creator
Inglot ireland
Newcastle and Dublin
01.2016 - 07.2018
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Scheduled and led weekly store meetings for all employees to discuss sales promotions and new inventory while providing platform for all to voice concerns.
- Managed inventory control, cash control and store opening and closing procedures.
- Reviewed performance data to monitor and measure productivity, goal progress and activity levels.
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
- Applied current editing and photography tools to tell great stories.
- Utilized digital publishing platforms to prepare well-structured drafts.
- Implemented strategies and tactics to grow followers on social media channels.
- Analyzed conversion and bounce rates to measure success of content.
- Strengthened content through proofreading and editing.
- Managed competing deadlines with efficiency.
- Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
- Developed social media calendar, which included scheduling email blasts, social media posts, marketing campaigns and website updates.
- Created social media content with consistent content and tone.
- Wrote social media content to increase engagement with customers.
- Maintained company's social media presence by posting messages, answering posts and monitoring responses.
- Increased customer engagement through social media.
- Tracked and analyzed social media and online marketing initiatives.
Assistant store manager
kiko milano cosmetics
Newcastle upon Tyne, NET
07.2013 - 01.2016
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Promoted professional growth and facilitated talent development of each associate to drive performance excellence.
- Provided weekly work schedules to employees to accommodate business demands and vacation requests.
- Reviewed sales and gross profit report to assess company efficiency.
- Investigated market to identify seasonal trends and forecast consumer needs.
- Compiled financial data to comply with budget.
- Responded to customer concerns, working with manager to significantly raise customer satisfaction ratings.
- Attained expert level of product knowledge, becoming go-to person for major sales and vendor negotiations.
- Interviewed, hired and trained staff associates and equipped to comply with company policies and procedures.
- Supervised and evaluated staff to help improve skills, achieve daily objectives and attain advancement.
- Conducted weekly staff meetings to motivate staff members, address concerns and questions, plan improvements and evaluate progress toward goals.
- Rotated merchandise and displays to feature new products and promotions.
Assistant Store Manager
Bare Minerals cosmetics
Newcastle upon Tyne, NET
07.2010 - 07.2013
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Promoted professional growth and facilitated talent development of each associate to drive performance excellence.
- Compiled financial data to comply with budget.
- Reviewed sales and gross profit report to assess company efficiency.
- Provided weekly work schedules to employees to accommodate business demands and vacation requests.
- Investigated market to identify seasonal trends and forecast consumer needs.
- Processed payments for credit and debit cards and returned proper change for cash transactions.
- Responded to customer concerns, working with manager to significantly raise customer satisfaction ratings.
- Reconciled daily sales transactions to balance and log day-to-day revenue.
- Reduced company expenditures and met budget targets by closely monitoring, tracking and controlling expenses.
- Met or surpassed business targets regularly through employee engagement and forward-thinking planning.
- Interviewed, hired and trained staff associates and equipped to comply with company policies and procedures.
- Rotated merchandise and displays to feature new products and promotions.
- Directed promotion and brand loyalty efforts to build direct relationships with customers.
- Conducted weekly staff meetings to motivate staff members, address concerns and questions, plan improvements and evaluate progress toward goals.
- Performed statistical analyses to gather data for operational and forecast team needs.
Makeup artist and events co ordinator
Chanel
London, ENG
08.2007 - 07.2010
- Conducted consultations to understand client's desired outcome and assessed skin type and face structure.
- Kept up-to-date with style industry standards, trends and techniques to provide optimal aesthetics services to every client.
- Applied makeup in accordance with clothing style.
- Conducted makeup classes to help students gain in-depth knowledge of various products and uses.
- Provided personalized skincare recommendations to specifically target top concerns.
- Professionally applied makeup to clients for proms, weddings and special occasions.
- Assessed customer skin tone and complexion to determine appropriate products and materials to use.
- Used makeup and prosthetics to alter appearance of actors, models and performers.
- Taught master classes to inspire potential makeup artists or help people expand knowledge and skills.
- Worked under pressure and met deadlines while maintaining composure in difficult situations.
- Maintained and distributed information for functions and events.
- Brainstormed and implemented creative event concepts and themes.
- Liaised with marketing and PR colleagues to promote special events in social calendars.
- Managed event logistics and operations.
Education
Diploma - Digital marketing
IT Learning
London, ENG 12.2022 - Current
Diploma - social media marketing
IT learning
London, ENG 07.2018 - 09.2018
A level - ICT
St Joseph swan technology college
Newcastle upon Tyne, NET 09.2005 - 06.2007
GCSE - GCSE
St Joseph Swan technology college
Newcastle upon Tyne, NET 09.2000 - 07.2005
Skills
Business Development
Timeline
Diploma - Digital marketing
IT Learning
12.2022 - Current
Managing Director, Social media Manager
Salon G limited
07.2018 - Current
Diploma - social media marketing
IT learning
07.2018 - 09.2018
store manager and social media content creator
Inglot ireland
01.2016 - 07.2018
Assistant store manager
kiko milano cosmetics
07.2013 - 01.2016
Assistant Store Manager
Bare Minerals cosmetics
07.2010 - 07.2013
Makeup artist and events co ordinator
Chanel
08.2007 - 07.2010
A level - ICT
St Joseph swan technology college
09.2005 - 06.2007
GCSE - GCSE
St Joseph Swan technology college
09.2000 - 07.2005
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