Gabriel Varaljay

Trendfingers is a small digital marketing and consultancy firm that helps new companies to develop viable products and market-ready strategies.

• Managed branding campaigns and event marketing initiatives in print, video, web and social media.
• Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
• Redesigned user experience, site functionality and online merchandising to increase sales.
• Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
• Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
• Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.

R6 Security Inc has 10 years of strong track record of building moving target defense capabilities for containers, proxies, and networks. R6 aims to abstract the whole attack surface so that management and protection.

• Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
• Developed and recommended product positioning and pricing strategy to produce highest possible long-term market share.
• Planned marketing initiatives and leveraged referral networks to promote business development.
• Collaborated with company departments to develop new strategies to capitalize on emerging customer and market trends.
• Performed client research and identified opportunities for account growth, account penetration and market expansion.

Dedicated Profit is a consultancy firm, that knows where to look for accounting errors and where there are hidden financial gaps. DP is a specialist in IT infrastructure, automated processes, and optimization.

• Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.
• Worked within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics, increasing revenue with 35%+.
• Managed annual marketing budgets for 20+ clients.
• Consulted with clients on business issues and developed innovative, high-impact proposals.
• Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.

ENVIENTA is an open-source hardware-developing platform helping innovators, creators, and makerspaces to connect with supporters and consumers in a decentralised cloud-manufacturing framework. In the early stage, the project mainly focuses on solutions for sustainable living, home automation, green energy, and food production.

• Conducted community workshops to promote different programs and educate public on available services.
• Connected individuals with available and relevant resources.
• Developed presentations and media to promote community resources and sustainability program at seminars and other local events.
• Wrote content for newsletters, social media pages and informational packets.
• Documented and analysed performance of different programs in order to make proactive decisions about services.
• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
• Managed teams of 30+ professionals focused on improving sustainable living initiatives.

ICOmustra is a community-driven business review and due-diligence service that operates as a bridge between startups and community investors.

• Identified promising tokenised businesses.
• Created educational videos for different investor communities, highlighting and explaining benefits and/or red flags.
• Utilised social media advantageously for free and persuasive media.
• Built broadcast storylines to interest listeners and grow station audience.
• Delivered exceptional programming to audience members by always researching events, guests and programs thoroughly.
• Developed original content using social listening and independent sources attracting 1000+ investors with more than 50 hours of content.

VixT is an innovative application revolutionising the world of content marketing. It turns texts into video mashups.

• Conducted target market research to discover customer needs and analyse competitor trends.
• Applied both qualitative and quantitative analysis techniques to continuously improve end-user experiences.
• Developed marketing materials and campaigns to boost brand awareness and customer engagement.
• Participated in design review meetings to brainstorm new UX developments through collaborative thinking.
• Researched and proposed new solutions to make applications more user-friendly.
• Attracted 50K users by creating vibrant communities on different social platforms.

sm.mag was the very first Hungarian iPad magazine with groundbreaking features and innovative user experience.

• Assigned stories, led content development meetings and reviewed completed stories to guide execution of concepts and tone.
• Led recruitment and development of strategic alliances to maximise utilisation of existing talent and capabilities.
• Maintained P&L and shouldered corporate fiscal responsibility.
• Communicated directly with writers to collaboratively assess work and guide editorial improvements.
• Set layouts and selected photos for stories to boost readership.
• Managed divisional marketing, advertising and new product development.
• Coordinated with clients, internal teams and media leaders to consistently grow and improve client relationships based on revenue potential.