Fynlay Knight

Owned marketing and growth across two Web3 products, driving strategy, execution and commercial performance end to end.

SolPlex: Sci-fi strategy MMO game with Web3 integration
Xertra: Blockchain infrastructure and developer ecosystem platform

Key Impact

• Scaled SolPlex from ~100 to 15,000+ users
• Helped grow Xertra to 220,000+ across socials
• Built SolPlex community to 5,000+ Discord and 4,000+ socials
• Delivered 10,000+ referrals through structured growth system
• Led Binance AMA, increasing visibility and credibility

Scope

• Owned full funnel growth across acquisition, retention and engagement
• Built community led growth systems including referrals and Discord activation
• Led positioning, messaging and go to market strategy
• Worked directly with product and dev teams to improve onboarding and retention
• Managed all marketing execution independently across channels and partnerships

Core growth lead within a Telegram native platform connecting AI tools and gaming ecosystems, focused on large scale user acquisition and retention.

Key Impact

• Helped scale the platform to 4,000,000+ users and 1,000,000+ MAU within six months
• Scaled Telegram based game Zombi.io to 100,000 players in one month
• Contributed to growth across multiple Telegram based products and ecosystems

Scope

• Led user acquisition across Telegram channels, shoutouts and growth loops
• Built and tested campaigns focused on both scale and user retention
• Worked on onboarding flows and engagement systems to improve user quality
• Contributed to product positioning and user experience improvements
• Analysed performance and optimised channels based on real engagement

Marketing lead responsible for building the marketing function and leading the launch of an NFT platform and governance token

Key Impact

• Sold out 2 x 10,000 NFT collections
• Generated strong early stage revenue through community and campaign driven growth
• Built entire social and community presence from zero to active user base

Scope

• Owned go to market strategy for NFT platform and token launch
• Built and scaled social channels through organic and paid growth
• Led influencer and KOL campaigns to drive acquisition and engagement
• Developed messaging, positioning and campaign strategy
• Managed community growth and activation across Discord and social platforms