Fred Coole

Execute strategic business plans, driving growth for Microsoft Surface Devices.

Identify new market opportunities and fostered partner relationships.

Enable partner success through training on Microsoft Surface benefits and user experience.

Assist partners in enhancing partnership status and understanding benefits.

Support sales teams in negotiating and closing complex deals to meet KPIs.

Manage key accounts, ensuring high customer satisfaction levels.

Collaborate with stakeholders to align business objectives effectively.

Execute product launches, significantly boosting market penetration.

Enable customers to understand the benefits of AI PC's and how Co-pilot software can maximise productivity and security, via the on board NPU without having to connect to the cloud.

Managed and expanded portfolio of high-potential B2B customer accounts in IT sector.

Cross-sold hardware and software solutions, achieving consistent year-on-year revenue growth.

Conducted face-to-face meetings to establish strong, long-term customer relationships.

Oversaw full sales cycle from prospecting to closing and post-sale support.

Identified gaps and trends in client spending to create new business opportunities.

Consistently exceeded monthly KPIs focused on revenue and profitability.

Managed strategic accounts across Etail and Retail sectors to enhance market presence.

Developed promotional sales strategies and conducted market analysis to increase market share.

Collaborated with marketing and supply chain teams to align campaigns with market demands.

Engaged regularly with clients to review performance and formulate growth plans.

Achieved targets across multiple product categories while promoting Asus premium brand message.

Cultivated strong strategic relationships to support business objectives.

Managed vendor and reseller relationships to drive growth and profitability.

Delivered strategic account plans while negotiating favourable credit terms for key partners.

Promoted new IT products and solutions across diverse client sectors.

Led projects from planning through implementation, enhancing long-term customer value.

Achieved strong KPI performance through strategic upselling and solution selling.

Mentored junior staff to enhance sales capabilities and meet collective targets.

Cultivated accounts by implementing targeted sales strategies to drive growth.