FRASER DAVID WILSON
Personal Wine Adviser
Sydney
Summary
Highly proactive Wine Professional with over 10 years of experience in the Food & Hospitality sector, and over 5 years of that experience at management level. Background includes sales, team leadership and both front and back of house operations.
Overview
11
11
years of professional experience
12
12
years of post-secondary education
Work History
Personal Wine Adviser
Endeavour Drinks
Sydney
11.2019 - Current
- Managed an account base of over 1000 customers, building meaningful relationships and trust.
- Consistently hit and exceeded both weekly and monthly targets.
- Creatively curated regular marketing campaigns to increase contact and therefore sales.
- Assisted customers in the transition from Cellarmasters to myDans, easing their concerns and retaining their business.
- Resolved problems, improved operations and provided exceptional service.
- Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
- Developed and maintained courteous and effective working relationships.
- Worked with customers to understand needs and provide excellent service.
- Finished first in class in all Wine Education courses attended - Bronze, Silver & Gold.
Sales Manager
Divine Food & Wine
Sydney
04.2019 - 11.2019
- Reviewed customer service agreements for terms and conditions pricing and accuracy.
- Evaluated performance against goals and implemented appropriate development plans.
- Attended industry shows, conventions and other meetings with primary mission of expanding market opportunities.
- Closed lucrative sales deals using strong negotiation and persuasion skills.
- Interpreted sales and pricing policies to departmental personnel and customers.
- Established and cultivated solid business relationships with new or existing customers.
- Met with clients, delivering presentations and educating on product and service features and offerings.
- Resolved customer issues quickly to close deals and boost client satisfaction.
Senior Wine Broker & Client Manager
United Cellars
Sydney
03.2018 - 04.2019
- Day to day outbound telesales to help grow the business
- Managing a personal pool of clients and creating a working relationship of trust.
- Identifying clients needs quickly and effectively, whilst also helping to increase their wine knowledge.
- Working with some of the worlds best wines and winemakers.
- Assisting buying in helping to identify and promote new drive lines for the company.
- Organizing and executing both on-site and off-site events, including cooking shows and wine demonstrations.
- Planning vineyard trips for clients to help promote the business and cement our relationship.
- Working with senior management to set up and implement new data sets and strategies to aid with client retention.
- Presenting wine work shops to colleagues to help increase wine knowledge.
- Promoting a positive working environment.
- Product sourcing upon client request.
General Manager
Ciao Bella Ristorante & Pizzeria
Burnside
05.2017 - 01.2018
- Carefully interviewed, selected, trained & supervised all staff
- Clearly and promptly communicated pertinent information to staff such as last minute menu changes, daily specials or large reservations
- Interacted positively with customers whilst promoting restaurant facilities and services
- Organised special events in the restaurant including Winte Tastings, Live Music events and Charity Lunches to help promote the business
- Strategically developed effective marketing plans to increase sales and profits while managing costs
- Promoted a positive atmosphere and went above and beyond to ensure each customer received exceptional food and service
- Developed, implemented and managed business to promote profitable food and beverage sales
- Skilfully interacted with external vendors to obtain the best quality in pricing and product
- Created fun teambuilding activities to engage staff in upselling and meet revenue targets
- Prepared and executed new menu implementations
- Managed the bookings and events effectively through the ResDiary system
- Quickly identified problem situations and skilfully resolved incidents to the satisfaction of involved parties.
Assistant General Manager
Paesano Pizza, Miller Street
Glasgow
02.2017 - 05.2017
- Assisting in the day to day running of operations
- Helping to maintain a high standard of service and
- Product
- Led and directed team members on effective methods,
- Operations and procedures
- Oversaw front of house personnel to maintain adequate
- Staffing and minimise overtime.
Waiter, Bartender & Master of Ceremonies
The Burnside Hotel
Burnside
06.2010 - 12.2012
- Taking orders along with serving food and beverages
- Helping to organise functions such as weddings and christenings.
Waiter, Bartender & Master of Ceremonies
The Torrance Hotel
East Kilbride
04.2007 - 06.2010
- Taking orders along with serving food and beverages
- Helping to organise functions such as weddings and christenings.
Education
University of Glasgow
01.2016 - 01.2017
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Cathkin High School
01.2009 - 01.2013
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01.2003 - 01.2009
SVQ Management Level 3 - Management
Skills Scotland
Glasgow 09.2016 - 05.2017
Skills
Strong work ethicInventory control and record keepingPassion for customer satisfactionDriven by goals and targetsStrong organiserGood time managementNatural leader
Wine expertise
Accomplishments
- Managed team of 18 staff members.
- Finished top of class in all of Gold, Silver & Bronze Wine Education classes.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
Timeline
Personal Wine Adviser
Endeavour Drinks
11.2019 - Current
Sales Manager
Divine Food & Wine
04.2019 - 11.2019
Senior Wine Broker & Client Manager
United Cellars
03.2018 - 04.2019
General Manager
Ciao Bella Ristorante & Pizzeria
05.2017 - 01.2018
Assistant General Manager
Paesano Pizza, Miller Street
02.2017 - 05.2017
SVQ Management Level 3 - Management
Skills Scotland
09.2016 - 05.2017
University of Glasgow
01.2016 - 01.2017
Waiter, Bartender & Master of Ceremonies
The Burnside Hotel
06.2010 - 12.2012
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Cathkin High School
01.2009 - 01.2013
Waiter, Bartender & Master of Ceremonies
The Torrance Hotel
04.2007 - 06.2010
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01.2003 - 01.2009