Fraser Maxwell
Little Dunkeld,UK
Summary
Accomplished sales professional with extensive expertise in enterprise SaaS sales and business development. Demonstrates full 360 sales cycle ownership, excelling in deal closing and achieving annual targets. Proven track record of engaging Fortune 500 and enterprise clients through consultative and solution selling approaches. Skilled in MEDDPICC qualification, pipeline management, and commercial negotiation, with a focus on cross-sell and up-sell strategies. Adept at building C-level relationships and managing key accounts using Salesforce for territory and account management. Committed to driving multi-year growth strategies while enhancing stakeholder engagement.
Overview
15
15
years of professional experience
6
6
years of post-secondary education
1
1
Certification
Work history
Business Development Manager – Fleets
FOR-EV
02.2023 - 06.2025
- Drive growth of the FOR Fleets charging-as-a-service offer by securing new clients across the UK through a consultative sales approach.
- Develop and manage relationships with fleet operators, from initial engagement through to contract negotiation and project handover.
- Produce tailored proposals, commercial models, and bid documentation in collaboration with internal teams.
- Represent FOR EV at industry events, providing thought leadership and promoting fleet decarbonisation solutions.
Sales Executive
Virta Ltd
Scotland
04.2022 - 02.2025
- Top UK sales executive and ranked in the global top 10 across 36 countries within a high-growth SaaS environment.
- Secured multiple enterprise clients across fleet and infrastructure sectors, leading full solution transitions from competitor platforms.
- Delivered subscription-based charging and software solutions through a consultative sales approach, contributing over £2 million in new ARR.
- Scoped and developed tailored SaaS implementation plans aligned with operational and commercial requirements.
- Collaborated with key stakeholders to build business cases, define procurement strategies, and support long-term adoption.
- Oversaw onboarding and post-sales support to ensure successful back-office integration and customer satisfaction.
- Represented Virta at industry events and panels, promoting EV SaaS models and educating customers on the benefits of Charging-as-a-Service.
Business Development Manager
bp Pulse
02.2021 - 04.2022
- Led fleet-focused EV charging solutions, working with logistics, public sector, and corporate fleets.
- Developed strategic partnerships with government fleets, helping them transition to zero-emission vehicles.
- Managed large tenders exceeding £500k, negotiating service agreements and overseeing implementation.
- Maintained a strong CRM approach, tracking pipeline opportunities and ensuring proactive engagement with decision-makers.
Business Development Manager
Hobart UK
North of Scotland
01.2018 - 02.2021
- Delivered consultative sales to industrial and commercial clients, securing long-term supply agreements.
- Increased sales by 20% year-on-year, achieving the maximum bonus target annually.
- Recognised as Runner-up for ‘Top UK Salesperson’ in 2019.
- Managed complex B2B negotiations, providing technical solutions tailored to client requirements.
Sales Account Manager
Greene King - Belhaven Brewery
Tayside & Perthshire
08.2013 - 12.2017
- Managed a portfolio of 150 free trade accounts, developing tailored sales and distribution strategies.
- Consistently exceeded revenue targets, achieving top sales bonus annually.
Area Sales Manager
Brakes Group
Perthshire
06.2011 - 08.2013
- Managed 195 trading accounts, generating £2.1 million in annual turnover.
- Increased sales revenue by 32% year-on-year through strategic account management and consultative selling.
Field Sales Executive
Molson Coors Brewing (UK) Ltd
North East England
04.2010 - 05.2011
- Launched new product lines into key UK retail accounts, driving national brand expansion.
- Top sales growth in the North of England team, securing high-value contracts.
Education
BSc - Geography
University of Aberdeen
01.2002 - 01.2006
Highers - History A, Geography B, English B
Strathallan School
09.1999 - 06.2001
Skills
- Enterprise SaaS Sales
- Business Development
- Full 360 Sales Cycle Ownership
- Deal Closing
- Annual Targets
- Fortune 500 Client Engagement
- Enterprise Client Engagement
- Cross-Sell
- Up-Sell
- Multi-Year Growth Strategy
- Consultative Selling
- Solution Selling
- MEDDPICC Qualification
- Pipeline Management
- Commercial Negotiation
- Deal Structuring
- Stakeholder Engagement
- C-Level Relationship Building
- Lead generation
- Product knowledge
- Salesforce
- Territory and account management
- Key account handling
Personal Information
Nationality: British
Affiliations
- Beyond work, I am a passionate family man and sports enthusiast especially Rugby Union. I thrive in competitive environments and enjoy taking on personal challenges such as mountain biking and endurance events.
Accomplishments
🥇 Runner-up for ‘Top UK Salesperson’ Award (2019) at Hobart UK.
📈 Secured major fleet & public sector clients, transitioning their entire EV charging infrastructure.
💷 Managed large sales tenders (£6m+), delivering technical solutions for fleet, HGV, and public sector clients.
🚀 Organised ‘Man vs Bike’ charity event, raising £6,500 for CHAS in 2018.
🏉 Named ‘Player of the Year’ for three consecutive years at local rugby club.
Certification
📜 MEDDIC Academy – Advanced MEDDPICC (Sales Methodology) (March 2022)
Timeline
Business Development Manager – Fleets
FOR-EV
02.2023 - 06.2025
Sales Executive
Virta Ltd
04.2022 - 02.2025
Business Development Manager
bp Pulse
02.2021 - 04.2022
Business Development Manager
Hobart UK
01.2018 - 02.2021
Sales Account Manager
Greene King - Belhaven Brewery
08.2013 - 12.2017
Area Sales Manager
Brakes Group
06.2011 - 08.2013
Field Sales Executive
Molson Coors Brewing (UK) Ltd
04.2010 - 05.2011
BSc - Geography
University of Aberdeen
01.2002 - 01.2006
Highers - History A, Geography B, English B
Strathallan School
09.1999 - 06.2001
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