Fraser Hurndall

• Increased year-on-year sales by 14%, implementing strategic business growth and retention initiatives growing total GTO room production from £2.1 million in 2022 to £2.4 million in 2024.
• Retained existing customers and substantially grew customer base, product line and sales volume. Corporate membership grown from 30 members in 2022 to 40 members in 2023 with an increase of £50k.
• Achieved positive client satisfaction feedback and ratings. 59 club ranking grew from 55% in 2022 to 68% in 2023 against podium average of 70.1%.
• Monitored sales team performance, providing effective training to help reach revenue and profit targets.
• Maintained regular contact and strong relationships with existing customers by providing comprehensive support.

• Planned and executed golf events including golf socials, corporate golf days and recognised tour events. Lead the Fairmont team, alongside the R&A, for final qualifying for the 150th Open in 2022.
• Carried out contracts and invoicing for golf events including deposit chasing and customer support.
• Maintained ownership of corporate member account management.
• Supported smooth running of events by arriving on-time and well-equipped. Assisted alongside my manager the DP World Tour Hero Open looking after customer service, media support and general administration.

Responsibilities included:

• Dynamic Price Management including 3rd parties e.g. GolfNow
• Membership management for both corporate and individual. Grew the individual membership base from 110 to 200 from June 2017 to March 2019.
• Purchasing and maintenance of service items.
• Administration of membership and client feedback.
• Full management of our booking software. Lead training with all the team on Intelligent Golf.

• Dynamic Price Management
• Membership management for individual membership.
• Maintenance of service items e.g. golf carts/boards, trolleys etc.
• Daily cash handling including opening and closing duties of the Professional shop.

• Assisted with food service to allow provide quality dining experience.
• Maintained stock records in line with company policy and food safety regulations.
• Correctly operated kitchen equipment, maintaining optimal performance and safety levels.
• Assisted in opening and closing duties of clubhouse restaurant including cashing up and end of day reporting.