Summary
Overview
Work history
Education
Skills
Timeline
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Franko Yu

London,UK

Summary

Seasoned professional with extensive experience in managing teams and operations. Drive growth and efficiency through strategic planning and team leadership. Excel in optimising processes and fostering collaborative work environment. Global General Manager & Sales Director with over 10 years of experience leading cross-functional teams to achieve organizational goals. Proven expertise in strategic planning, operational efficiency, and financial management. Adept at driving revenue growth, optimizing processes, and fostering a culture of collaboration and innovation. Strong communicator with a track record of building stakeholder relationships and delivering measurable results.

Overview

14
14
years of professional experience

Work history

Global General Manager

Santa Fe Relocation Services
London, United Kingdom
11.2023 - 02.2025
  • Developed effective business strategies for sustained growth.
  • Implemented cost-saving measures for financial stability.
  • Facilitated training programmes to improve employee skills and capabilities.
  • Improved company performance by streamlining operational processes.
  • Negotiated profitable contracts, increasing company revenue.
  • Monitored operations to assess and highlight results.
  • Directed day-to-day work of 100+ employees and motivated teams to exceed objectives.
  • Recruited and managed senior staff with focus on delivering clear results.
  • Maintained organisational compliance with applicable legislation and regulations.
  • Directed administration and optimisation of financial operations, payroll and accounting processes.
  • Oversaw financial operations for fiscal control and profitability.

Sales Director - Asia Pacific

Santa Fe Relocation Services
Singapore, Singapore
09.2020 - 11.2023
  • Led successful product launches, increasing brand visibility.
  • Delivered compelling sales presentations, securing high-value contracts.
  • Optimised sales tactics based on comprehensive market analysis.
  • Drove process improvements by implementing innovative sales strategies.
  • Devised pricing strategies which boosted profitability without sacrificing quality.
  • Managed the budget allocation for optimised campaign performance.
  • Managed public relations activities, bolstering corporate image.
  • Oversaw daily operations of the sales department, promoting efficiency.
  • Drove sales growth with innovative promotional activities.
  • Executed marketing and sales strategies to generate and convert qualified leads.
  • Leveraged existing client relationships to secure new clients, sales and marketing opportunities.
  • Reviewed client feedback and implemented changes to improve marketing campaign performance.
  • Monitored and reported on competitor activity, analysing products, performance and sales.

CS / Sales & Moving Services Manager (HK, MO, TW)

Santa Fe Relocation Services
Hong Kong, Hong Kong
11.2010 - 08.2020
  • Guided team members on best practices in upselling and cross-selling techniques, leading to enhanced customer value proposition.
  • Boosted gross margin percentages by initiating cost-saving measures.
  • Propelled company towards achieving set KPIs and goals through comprehensive strategic planning and execution.
  • Led high-performance sales teams, ensuring achievement of targets.
  • Improved bottom-line results with meticulous budget control.
  • Streamlined sales processes to enhance team productivity.
  • Delivered exceptional service by addressing customer queries promptly.
  • Enhanced operating procedures for smoother workflow.
  • Improved operational efficiency by identifying areas of improvement.
  • Managed challenging situations to ensure customer satisfaction.
  • Oversaw daily operations, ensuring optimal performance.
  • Resolved complaints efficiently, fostering customer loyalty.
  • Promoted products effectively to increase sales.
  • Collaborated cross-functionally for seamless service delivery.
  • Actioned customer feedback to promote continued service improvement.

Education

A-Levels - Economics, English

Howick Collage
New Zealand

Skills

  • Result-Driven approach
  • Financial budgeting
  • Leadership development
  • Product development
  • Staff recruitment and retention
  • Customer relationship management
  • Business development

Timeline

Global General Manager

Santa Fe Relocation Services
11.2023 - 02.2025

Sales Director - Asia Pacific

Santa Fe Relocation Services
09.2020 - 11.2023

CS / Sales & Moving Services Manager (HK, MO, TW)

Santa Fe Relocation Services
11.2010 - 08.2020

A-Levels - Economics, English

Howick Collage

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Franko Yu