FRANKLIN MUABE
Romford,England
Summary
Communications and PR professional with experience delivering clear, accessible internal and external communications across digital platforms. Skilled in translating complex information into plain English, managing social media channels, preparing press-ready content, and coordinating with teams to support organisational priorities. Strong grounding in journalism, media relations, and content design, with a proactive, detail-driven approach to deadlines, branding, and stakeholder communication.
Overview
8
8
years of professional experience
2
2
years of post-secondary education
1
1
Certification
Work history
Social Media Officer
African PhD Scholars Network (APSN)
2025.11 - 2026.04
- Situation: APSN needed consistent, professional communications to support its academic community.
- Task: Strengthen digital presence and streamline content workflows.
- Action:
- Managed day-to-day social media communications, writing clear captions, formatting posts, and scheduling content across multiple platforms.
- Coordinated proactive and reactive messaging with internal teams to ensure timely, accurate information.
- Designed visual assets, including posters and digital images, aligned with brand guidelines.
- Introduced structured content folders and posting records to improve workflow efficiency.
- Initiated and produced The Scholar’s Edge monthly live session, overseeing all promotional materials and digital assets.
- Result: Improved content consistency, increased engagement, and strengthened APSN’s professional online identity.
SEO Writer & Digital Content Contributor
Cent Magazine
2024.01 - 2026.04
- Situation: The publication required engaging digital content optimised for audience reach.
- Task: Produce accessible, high-quality editorial and social content.
- Action:
- Wrote digital articles, social posts, and short-form descriptions using SEO and analytics insights.
- Co-created Cent Monthly Wrapped, a visual roundup designed to boost engagement.
- Ensured all content met editorial standards, accessibility expectations, and brand tone.
- Collaborated with editors to develop story ideas and refine content using AI-assisted tools.
- Result: Increased visibility of monthly content and improved alignment between editorial output and audience behaviour.
Head of Communication
Grace Faith Mission
2019.09 - 2024.07
- Situation: The organisation needed structured communication to support events and community engagement.
- Task: Lead internal and external communications.
- Action:
- Produced press-style updates, social media posts, and internal communication materials.
- Managed content calendars, digital assets, and event-related publishing schedules.
- Responded to enquiries and coordinated messaging with leadership teams.
- Ensured all communications followed organisational branding and accessibility expectations.
- Result: Delivered consistent, timely communication that supported event attendance and community engagement.
Reporter & Presenter
Equinox Television & Radio
2019.02 - 2019.08
- Situation: The newsroom required accurate, audience-friendly broadcast content.
- Task: Research, script, and present stories.
- Action:
- Researched stories, conducted interviews, and wrote scripts in clear, plain English.
- Prepared media assets and summaries for broadcast teams.
- Supported producers with content organisation and editorial workflows.
- Result: Delivered reliable, well-structured content that supported daily news output.
TV Host
Eagle TV, Buea
Buea
2018.01 - 2019.02
- Situation: The programme needed engaging, well-prepared content for weekly broadcasts.
- Task: Support production and host responsibilities.
- Action:
- Prepared scripts, interview questions, and short content descriptions.
- Organised show materials and digital assets to support smooth production.
- Result: Contributed to consistent, well-structured weekly programming.
Education
MA - Journalism and Media Communications
University of Hertfordshire
2024.01 - 2026.04
BSc - Journalism and Mass Communication
University of Buea
CameroonSkills
- External & internal communications
- Press releases & media responses
- Media enquiries & journalist liaison
- Social media management & analytics
- Plain English writing & content accessibility
- Visual content design (posters, digital assets)
- Content calendars & campaign coordination
- Story development & research
- Performance reporting & message evaluation
- Stakeholder influence & cross-team collaboration
- Clear written communication
- Attention to detail
- Organised & reliable
- Proactive problem-solver
- Team-oriented & adaptable
- Strong time management
Certification
- Skills Bootcamp in Creative Content Design – Academy of Live Technology
- Crisis Communication (2025)
- Certificate of Leadership (2023)
LANGUAGES
English (Advanced)
French (Beginner)
Timeline
Social Media Officer
African PhD Scholars Network (APSN)
2025.11 - 2026.04
MA - Journalism and Media Communications
University of Hertfordshire
2024.01 - 2026.04
SEO Writer & Digital Content Contributor
Cent Magazine
2024.01 - 2026.04
Head of Communication
Grace Faith Mission
2019.09 - 2024.07
Reporter & Presenter
Equinox Television & Radio
2019.02 - 2019.08
TV Host
Eagle TV, Buea
2018.01 - 2019.02
BSc - Journalism and Mass Communication
University of Buea