FRANCO GOMEZ
London,Uk
Summary
Visual merchandising manager with over six years of experience at Zara, specializing in high-volume flagship stores in London. Proven track record in developing visual strategies that enhance customer experience and drive sales growth. Expertise in KPI analysis, product presentation, stock management, and team leadership in dynamic retail settings. Adept at collaborating with regional and international teams to execute commercial plans and uphold visual standards across multiple locations.
Overview
6
6
years of professional experience
3
3
years of post-secondary education
Work history
Visual merchandising manager
Zara
London, Uk
2024.01 - 2026.02
- Assisted in visual merchandising strategy for menswear department in flagship London stores.
- Monitored sales performance and ensured adherence to merchandising standards and in-store presentation.
- Conducted daily and weekly KPI analysis to evaluate sales performance against targets.
- Supported stock rotation and replenishment to maintain stockroom efficiency.
- Collaborated with management teams to enhance operational workflow and customer experience.
- Participated in training workshops to implement visual merchandising standards effectively.
Commercial visual trainer
Zara
London, Uk
2020.06 - 2023.06
- Assisted in driving commercial performance of ladieswear department according to company visual guidelines.
- Supported analysis of daily, weekly, and monthly sales results to pinpoint commercial opportunities.
- Recommended action plans to address negative sales trends and improve product placement.
- Provided feedback on products to senior teams based on store performance and customer demand.
- Developed understanding of product categories and fabrics to aid effective merchandising decisions.
- Trained and supported future visual merchandising candidates and store team members.
Sales assistant
Inditex
London, Uk
2019.12 - 2020.06
- Facilitated customer service by identifying customer needs and suggesting suitable products.
- Ensured store presentation standards were upheld and sales floor was organised effectively.
- Assisted with cashier functions, including processing purchases and handling refunds.
Education
Bachelor of Arts - Fashion Design & Arts
EASD
Valencia-Spain 2015.09 - 2018.06
Trade international
Caminas School
Valencia,Spain 2014.09 - 2015.06
Skills
- Visual merchandising strategy
- Retail sales analysis
- KPI monitoring and reporting
- Product presentation and layout planning
- Stock management and replenishment
- Customer behaviour analysis
- Team leadership and coaching
Timeline
Visual merchandising manager
Zara
2024.01 - 2026.02
Commercial visual trainer
Zara
2020.06 - 2023.06
Sales assistant
Inditex
2019.12 - 2020.06
Bachelor of Arts - Fashion Design & Arts
EASD
2015.09 - 2018.06
Trade international
Caminas School
2014.09 - 2015.06