Summary
Overview
Work History
Education
Skills
ADDITIONAL PROFESSIONAL EXPERIENCE
Timeline
Franco Capaldo

Franco Capaldo

Editor | UX Writer | Content Writer

Summary

I offer over 9 years of experience in the fields of writing, editing, managing, and proof reading. I am a great advocate of UX writing, collaborating with cross-functional teams of people with the common goal of creating incredible digital experiences to solve intricate problems.

Overview

10
10
years of professional experience
6
6
years of post-secondary education

Work History

Business Development and Content Manager

A1 Clay Shooting
Barnet
01.2018 - 11.2022
  • Content Strategy: Defined a strategy to focus the business on group bookings. Worked with contractors to create a brand which became the company’s foundation.
  • UX Writing: From scratch, redesigned the website to improve all aspects of UX, creating all content, including design, layout and copy, in line with the business’ new style.
  • User Research: Built strong relationships with customers to understand experiences. This helped identify opportunities to improve engagement across all product offerings.
  • Business Management: Accountable for daily business tasks and financials.

Global Editor, World Crude Report

ICIS Energy
London
05.2016 - 12.2017
  • Editorial Management: Managed content and processes across the market reporting team, including organising and commissioning news flow. Responsible for the integrity and timeliness of content within the oil report, ensuring methodology was adhered to.
  • Cross-Team Leadership: Managed four direct reports across three time zones, while liaising globally with a team of market reporters, IT, marketing, and sales, to implement market strategy.
  • Growth Strategy: Responsible for coordinating and overseeing recruitment and training of direct staff and contributing to development initiatives across wider team.
  • Market Compliance: Ensured the accurate assessment of daily market prices, including the company’s North Sea oil benchmark price.

News Editor

Europe | ICIS Energy
Sutton
05.2013 - 05.2016
  • Tone and Voice: Produced a company-wide style guide for how all content, including graphs, charts, and tables, should be viewed on the news website.
  • New Content Development: Developed ideas for stories and features daily, while showing meticulous attention to detail when researching information. Oversaw European operations and responsible for the quality of 9,000 articles published annually.
  • Brand Growth: Raised the profile of the company through market engagement activities, including, conference attendance, client visits and networking.
  • Team Building: Hired and retained all my team for 3 years with the creation of a positive working environment, with colleagues given the mentoring to develop their careers.

Education

Bachelor of Science - Economics and Geography

University of Reading, Reading
05.2002 - 05.2005

A Levels - Geography, History And Economics

St. Ignatius of Loyola, Enfield
09.2000 - 06.2002

NCTJ Accredited Newspaper Certificate -

NoSWeat Journalism College, London
04.2008 - 04.2009

Italian Language Certificate, Level 2 -

Università Per Stranieri Di Perugia, Perugia, Italy
10.2006 - 01.2007

Skills

Editing

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ADDITIONAL PROFESSIONAL EXPERIENCE

Deputy News Editor · ICIS Energy · Feb 2011 – May 2013 

News Reporter · ICIS Energy · Sep 2009 - Feb 2011 

Chief correspondent · www.FMWF.com · Mar 2008 - Jul 2009 

Junior financial journalist · Mail on Sunday · Mar 2008 - Mar 2009

Timeline

Business Development and Content Manager - A1 Clay Shooting
01.2018 - 11.2022
Global Editor, World Crude Report - ICIS Energy
05.2016 - 12.2017
News Editor - Europe | ICIS Energy
05.2013 - 05.2016
NoSWeat Journalism College - NCTJ Accredited Newspaper Certificate,
04.2008 - 04.2009
Università Per Stranieri Di Perugia - Italian Language Certificate, Level 2,
10.2006 - 01.2007
University of Reading - Bachelor of Science, Economics and Geography
05.2002 - 05.2005
St. Ignatius of Loyola - A Levels, Geography, History And Economics
09.2000 - 06.2002

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Franco CapaldoEditor | UX Writer | Content Writer