Francisco Wingrove
Eastbourne,East Sussex
Summary
- Plant Machinery Salesman with four years of proven success in driving sales within the Construction, Landscaping, Ground care, Forestry & Equestrian industries sector. Extensive experience with top manufacturers such as Wacker Neuson, AUSA, Slanetrac, Fuchs, and Avant.
- Deep product knowledge in Excavators, Excavator Attachments, Loaders, Rollers, Telehandlers, Dumpers, Spider Lifts, Material Handlers, and compaction equipment.
- Recognized as Salesman of the Year 2025 by Avant/Leguan Manufacturer.
Overview
13
13
years of professional experience
Work History
Regional Sales Manager
Coppard Plant Hire
Godstone, Surrey
02.2026 - Current
- Main dealer for a range of manufacturers including AUSA, Avant, Slanetrac & Leguan
- Managed sales of capital equipment, including Kubota excavators, Avant multi-loaders, AUSA telehandlers, Leguan Spider lifts, Rollers and Slanetrac dumpers, driving revenue growth.
- Dealing with customers part-ex machines by valuing, listing machines on Mascus / Auto Trader and selling onto 2nd hand dealers.
- Developed relationships with potential customers through site visits and tailored sales presentations, leading to increased engagement.
- Cold calling on new and exisitings customers across South of England to generate renenue and increase brand awareness.
- Managed key accounts, fostering strong relationships with clients to secure repeat business.
- Managed sales pipeline efficiently, ensuring consistent flow of business and meeting of sales objectives.
- Conducted regular competitor analysis to stay ahead of industry developments.
- Organised marketing events, open houses, and product displays, enhancing brand visibility and generating leads.
- Provided after-sales support, resolving any issues promptly to maintain client satisfaction.
- Monitored inventory levels in the region to prevent stockouts and ensure timely deliveries.
Regional Sales Manager
Blue Machinery
08.2025 - 02.2026
- Responsible for the sales of Fuchs Material Handlers to the waste, scrap and port industries across the South East of England
- Achieved exceptional customer satisfaction through friendly service.
- Resolved customer issues and complaints with quick-thinking problem-solving.
- Established clear communication channels with clients, keeping them informed about new products and services.
- Generated sales by prospecting leads, cold calling and closing deals.
- Maintained strong relationships with existing customers by following up after sales.
- Expanded customer base by acquiring new clients and identifying their needs for tailored products.
- Listened intently to customers to identify upselling opportunities.
- Negotiated customer pricing within agreed guidelines to achieve margin targets.
Area Sales Manager
Simply Asset Finance
03.2025 - 07.2025
- Achieved and surpassed sales targets consistently, contributing significantly to the company's growth and profitability.
- Developed and executed strategic sales plans to penetrate new markets and achieve revenue targets.
- Studied competitors to develop innovative selling strategies.
- Demonstrated consistent hard work and dedication to achieve results and improve operations.
- Identified issues, analysed information and provided solutions to problems.
- Built and maintained courteous and effective working relationships.
Sales Manager
Coppard Plant Hire
Godstone, Surrey
02.2022 - 02.2025
- Main Dealer for a range of manufacturers including Wacker Neuson, Avant, Slanetrac & Leguan
- Experience in selling Excavators, Dumpers, Rollers, Telehandlers, Multi-loaders, Spider lifts & attachments.
- Experience in selling small tools such as Wacker Plates, Rammers, Pokers & Saws.
- Recognized as Salesman of the Year 2025 by Avant/Leguan Manufacturer.
- Planned and attended trade shows to showcase products and engage with potential customers.
- Managed buying, stock control, sales, and after-sales processes for sales department, ensuring streamlined operations and customer satisfaction.
- Managed all marketing and social media channels for the organisation.
- Worked alongside web developers to help put together the sales website
- Utilised alternative websites to promote brand awareness and increase visibility of stock to increase sales
- Increased profitability by developing pipelines utilising multiple marketing channels and sales strategies.
- Planned and executed promotional events to increase business and sales revenues.
- Developed strategic sales plans to increase sales, customer loyalty, and market awareness, aligning initiatives with business goals.
- Maintained friendly and professional customer interactions.
- Built relationships with high-paying clients through regular visits and loyalty discounts, enhancing client retention and satisfaction.
- Profiled, targeted and prospected territory within and beyond existing customer base to expand reach and revenue.
- Negotiated with clients to provide cost-friendly options in order to win business.
- Conducted regular visits and provided loyalty discounts to increase client retention.
Project Coordinator
Roots Research
02.2019 - 02.2022
- Designed, planned, created, implemented and monitored all aspects of the project.
- Consulted with clients to better understand their needs, goals requirements and determine best course of action.
- Prepared presentations for customers detailing project scope, progress and results.
- Scheduled and facilitated face-to-face and online stakeholders' meetings to allow collaboration between project team and client teams.
- Performed billing, bookkeeping and other project management administrative tasks to help keep projects on schedule and within budget.
- Adhered to budget by monitoring expenses and implementing cost-saving measures.
- Maintained project-level risk and issue logs, monitoring, controlling and escalating items to team for resolution.
- Assigned project tasks to team members and checked in regularly for status update to deliver on scope and timelines.
- Used online management tools to monitor goals for streamlined management of projects.
- Handled communication received through team's mailbox, website and other digital channels, responding appropriately to keep communication lines open with team members.
Recruitment Consultant
3D Recruit
10.2017 - 02.2019
- Interviewed potential candidates, taking accurate notes to determine suitability for available positions.
- Advertised and managed position listings, organising interviews with suitable candidates.
- Managed interview process on behalf of clients and candidates, maintaining appropriate confidentiality with both parties.
- Negotiated contract details, maintaining confidentiality and impartiality throughout.
- Coordinated offer process, answering questions candidates had before accepting offers.
- Briefed candidates about responsibilities, salary and benefits of jobs.
- Offered excellent customer care to clients to increase chances of future collaboration.
- Reviewed recruitment policies to determine efficacy of selection techniques and recruitment programmes.
- Worked towards exceeding targets for candidates placed, billings and business leads.
- Headhunted candidates by identifying and approaching targeted individuals to client specifications.
- Consulted with clients on job specifications to understand hiring goals and recommend most suitable candidates.
Recruitment Resourcer
3D Recruit
02.2017 - 09.2017
- Negotiated contract details, maintaining confidentiality and impartiality throughout.
- Interviewed potential candidates, taking accurate notes to determine suitability for available positions.
- Sourced candidates through social media platforms, validating suitability for available positions.
- Managed interview process on behalf of clients and candidates, maintaining appropriate confidentiality with both parties.
- Used outstanding communication and networking abilities to develop and maintain key industry partnerships.
- Advertised and managed position listings, organising interviews with suitable candidates.
- Headhunted candidates by identifying and approaching targeted individuals to client specifications.
- Used candidate databases to match right person to client role requirements.
- Prepared CVs and correspondence to forward to clients regarding suitable applicants.
Renewals Contact Centre Agent
Hastings Direct
08.2015 - 01.2017
- I worked within a large team acting as the frontline to customers at their motor insurance renewal date
- Utilised CRM data to personalise customer service experiences.
- Within my role, I liaise with customers and colleagues alike in a professional and polite manner but still being conscious to deliver information in a clear, concise and timely fashion
- This role has grown my confidence in dealing with the public and being faced with objection handling
- I also continually develop my knowledge within motor insurance, ledgers and payments and how to apply this, both verbally and through written communications
- Working within a call centre environment it is very target driven; targets which I consistently meet, have regularly achieve above my target of encouraging customers to renew month in month out; and am one of the highest performers on the floor out of over hundred members of staff
- In addition to this role, I have shadowed numerous times within the Ledger and Reconciliations Team and already have a thorough understanding of the processes used and the accounts receivable or payable functions
- Further to this I started funding and studying for my AAT Bookkeeping course outside of work last year which I felt would be of added value to my own personal development
- My biggest achievement in this role is the implementation of a new process in order to retain customers which is still currently in use.
Debt Recovery Agent/Customer Advisor
Hastings Direct
05.2013 - 08.2015
- I started my career at Hastings Direct working within the Customer Services department, where my main duty was to assist customers with any queries around their policy/make amendments and resolve complaints
- In addition, I would assist the administration team with their daily tasks of: cancelling down policies, correcting ledgers and feeding back to agents where errors were made; displaying my open approach and communication skills when faced with other colleagues and customers alike
- This is where I initially developed an interest in finance and ledgers
- I made sure that I was always confident, analytical and very observant with my approach to tasks
- In my current role, I have taken it upon myself on a daily basis to deal with payment queries on behalf of my team and rectify any errors that should arise, and as a result am trusted to make my own ledger corrections
- This illustrates my self-motivation and an eagerness to work effectively as part of a team but also my drive and interest in the world of finance and accounts.
Education
AAT Accounts, Level 2 -
Sussex Downs College - Eastbourne
01-2016
AS results -
Sussex Downs College - Lewes
01-2012
G.C.S.E results -
St. Richard's Catholic College
01-2011
Skills
- Experience in selling Excavators, Dumpers, Telehandlers, Material Handlers, Spiderlifts, Loaders for top brands
- 4 years experience in plant machinery Sales industry
- Salesman of the Year award 2025 - Awarded by Avant / Leguan Manufacturer
- In-depth knowledge of marketing tools such as Adobe Express, Mailchimp, Social media marketing
- Client engagement
- Strong Communication skills
- Goal-oriented
- Rapport Building
- Proactive mindset
- Detail-oriented
- Reliable
- Computer literate
- Entrepreneurial Spirit
Driving License
Full UK Car Driving License
Personal Information
Date of birth: 04/07/1995
Timeline
Regional Sales Manager
Coppard Plant Hire
02.2026 - Current
Regional Sales Manager
Blue Machinery
08.2025 - 02.2026
Area Sales Manager
Simply Asset Finance
03.2025 - 07.2025
Sales Manager
Coppard Plant Hire
02.2022 - 02.2025
Project Coordinator
Roots Research
02.2019 - 02.2022
Recruitment Consultant
3D Recruit
10.2017 - 02.2019
Recruitment Resourcer
3D Recruit
02.2017 - 09.2017
Renewals Contact Centre Agent
Hastings Direct
08.2015 - 01.2017
Debt Recovery Agent/Customer Advisor
Hastings Direct
05.2013 - 08.2015
AAT Accounts, Level 2 -
Sussex Downs College - Eastbourne
AS results -
Sussex Downs College - Lewes
G.C.S.E results -
St. Richard's Catholic College