Summary
Overview
Work History
Education
Skills
References
Personal Information
Timeline
Generic

FRANCIS JOHNSON

Hull

Summary

I started my professional journey at Ron Dearing UTC and it was there that I found a passion for Graphic Design and video editing. It was when I moved onto starting my A-levels that I decided that a career path in graphic design/media was a perfect fit for me. I was able to create different campaigns, photography, designing digital and print graphics, logo design, product design and more. I also took part in other minor qualifications such as web design, creative design and some game design.

I was recruited as a Marketing Apprentice for Spencer Group in the September of 2022. My time at Spencer Group was a great opportunity for me to display all that I had learned whilst at Ron Dearing UTC and more. I created numerous social media posts, shot and edited videos for internal and external use, I created email campaigns for a product that Spencer Group plan on selling to multiple of their clients called 'Datacow'. During my time at Spencer Group I also completed numerous admin tasks such as filing, printing, scanning, answering phone calls and working on reception. I also co-created the Yearly Christmas newsletter 2022 and 2023 which was sent out to over 50,000 clients and received a majority of positive feedback.

During my time at DM East Ltd, I had the opportunity to work across various digital platforms like Facebook, Instagram, and the Facebook Business Suite, helping to manage and promote the company’s diverse product range. DM East Ltd, consisting of three unique brands—CBD Asylum, The Shroom Shop, and GZR—specialized in CBD products and medicinal mushroom supplements. I played a key role in creating graphic designs for marketing campaigns and coordinating with partners to enhance brand visibility. In addition, I gained valuable experience with the Awin affiliate program, collaborating with external partners to expand the brands' reach and drive sales.

Overview

4
4
years of professional experience

Work History

Marketing Executive

DM East Ltd
05.2024 - 08.2024
  • Managed content across platforms like Facebook and Instagram to engage with target audience.
  • Developed and scheduled posts via Facebook Business Suite to maintain brand presence.
  • Worked with Awin Affiliate Program to recruit and collaborate with affiliates to promote products
  • Managed relationships with partners and affiliates to drive brand awareness and product sales
  • Created promotional materials and visual content for marketing campaigns
  • Designed graphics for social media posts, banners, and other digital content
  • Collaborated with external partners to run joint campaigns, increasing visibility of CBD and mushroom supplement product lines.
  • Coordinated influencer partnerships to promote brand products on various platforms
  • Planning and execution of digital marketing campaigns to boost product sales and brand engagement
  • Assisted in market research to understand trends in CBD and medicinal supplement markets
  • Contributed to developing strategic plans for social media and affiliate marketing initiatives

Digital Marketing Apprentice

Spencer Group
09.2022 - 01.2024
  • Researched target audience groups in support of digital campaigns on Facebook, Google, TikTok and LinkedIn
  • Created 4-5 social posts per week
  • Produced analytics reports to evaluate campaign performance and customer engagement
  • Created innovative social media posts and schedules to drive engagement
  • Used Google Analytics to produce bespoke reporting and optimise campaigns
  • Assisted with blog article copywriting and publishing
  • Applied Adobe Creative Cloud knowledge to develop design assets
  • Created professional business correspondence, spreadsheets and presentations
  • Updated website copy to boost SEO
  • Tracked and scheduled social media posts with Metricool platform
  • Designed assets for email newsletters and social media with Canva
  • Co-planned internal and external launch events

Admin Assistant

IPC Services Ltd
06.2020 - 07.2021
  • Maintained office files in both electronic and hard copies
  • Streamlined operations by organising files and documents to implement improved workflow and organisation
  • Assembled and mailed informational packets, reports and publications
  • Managed clerical needs of employees, including administrative support, file management and stationery supplies
  • Standardised department filing system to increase efficiency
  • Managed office inventory to ensure timely ordering and replenishment of low-level stock
  • Answered phone calls in friendly and professional manner

Education

NVQ Level 2 - Media Content Creator

Hull College
01.2024

A-Levels - Media - Distinction Distinction

Ron Dearing UTC
Hull, KHL
07.2022

A-Levels - Engineering - Distinction

Ron Dearing UTC
Hull, KHL
07.2022

GCSEs - Creative iMedia - Merit level 2

Ron Dearing UTC
Hull, KHL
07.2020

GCSEs - Engineering Systems & Control - Pass level 2

Ron Dearing UTC
Hull, KHL
07.2020

Skills

  • Adobe Creative Suite
  • Performance analysis
  • Digital content generation
  • Logo design
  • Print graphics
  • Social media graphics
  • Branding
  • Sales Promotions
  • Video editing
  • Printing
  • Scanning
  • Reception Work
  • General Admin Skills

References

Available on request

Personal Information

Hobbies: Taking long walks and keeping active, Spending time with friends and family, Listening to music, especially Alternative, Heavy Metal, and Pop, Volunteering to take care of pets. I also enjoy reading, although i don't always read I often find myself lost in a book, my favourite genres are horror, fantasy and mystery.

Timeline

Marketing Executive

DM East Ltd
05.2024 - 08.2024

Digital Marketing Apprentice

Spencer Group
09.2022 - 01.2024

Admin Assistant

IPC Services Ltd
06.2020 - 07.2021

A-Levels - Media - Distinction Distinction

Ron Dearing UTC

A-Levels - Engineering - Distinction

Ron Dearing UTC

GCSEs - Creative iMedia - Merit level 2

Ron Dearing UTC

GCSEs - Engineering Systems & Control - Pass level 2

Ron Dearing UTC

NVQ Level 2 - Media Content Creator

Hull College
FRANCIS JOHNSON