Summary
Overview
Work history
Education
Skills
Custom
Timeline
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FRANCINE BRAGG

Southampton,Hampshire

Summary

Accomplished professional with extensive expertise in supplier relations and retail industry networking, driving business pipeline development and revenue growth strategies. Demonstrates proficiency in sales territory management, market trend understanding, and innovative merchandising to enhance customer focus and deliver promotional campaigns effectively. Utilises outstanding communication skills and business intelligence software to monitor performance KPIs, manage budgets, and resolve customer complaints efficiently. Committed to leveraging digital marketing understanding and competitor monitoring for successful product launches and inventory control systems.

Driven commercial sales professional with demonstrable experience in retail, wholesale and industrial sales. Builds outstanding client rapport for increased spending and repeat business. Uses in-depth knowledge of evolving market trends to continuously meet consumer needs.

Effectively promotes products and increases revenue by connecting with customers and recommending target offerings. Organised, adaptable and knowledgeable about preparing displays, merchandising shelves and assisting customers. Drives loyalty with friendly and skilled support.

Takes on challenging new role harnessing interpersonal skills, collaboration and problem-solving. Driven to deliver high-quality service and consistent results.

Loyal employee with solid understanding of training and mentoring employees. Dedicated team player, proactive and hands-on in task completion.

Organised and dependable Territory Manager with 28 years of experience. Successful at managing multiple priorities with positive attitude. Willing to take on greater responsibilities to meet team goals.

Overview

20
20
years of professional experience
13
13
years of post-secondary education

Work history

Territory Manager

Hobbycraft Ltd
Poole
05.2025 - 07.2025
  • Worked closely with marketing teams to create impactful sales campaigns.
  • Reviewed performance metrics regularly, identifying areas of improvement.
  • Devised sales proposals for improved client engagement.
  • Developed strategies with a focus on market expansion.
  • Coordinated promotional events for product visibility increase.
  • Collaborated with internal teams for seamless project execution.
  • Monitored competitor activities, adjusting strategies accordingly.
  • Facilitated regular team meetings for sharing updates and progress reports.
  • Streamlined communication channels within the team, improving efficiency.
  • Managed regional sales operations to enhance brand presence.
  • Assisted in recruitment processes to build an effective sales team.
  • Implemented cost-effective measures to optimise resources utilisation.
  • Analysed market trends for strategic planning purposes.
  • Led team training sessions, enhancing skill sets.
  • Drove team performance by setting clear, achievable KPIs, using data and sales tools.
  • Developed and executed territory business plan, increasing territory sales by 5%.
  • Maintained expert product knowledge for persuasive, reliable customer guidance.
  • Understood market conditions, responding to fluctuations impacting sales.
  • Communicated demand shifts to manufacturers to maintain relevant product offering.
  • Upheld brand values throughout sales process to differentiate company from competitors.
  • Delivered outstanding after-sales care through regular communication with customers.
  • Processed orders and recorded transactions accurately.

Assistant Manager

Hobbycraft Ltd
Farnborough
08.2022 - 05.2025
  • Minimised inventory loss for improved profit margins.
  • Managed daily operations to ensure smooth running of the shop floor.
  • Improved customer service by implementing new procedures and protocols.
  • Managed cash registers accurately reducing discrepancies at end of day reconciliation.
  • Implemented promotional strategies for increased footfall during holiday seasons.
  • Ensured health and safety compliance, maintaining a safe working environment for all staff members.
  • Handled customer complaints effectively, restoring trust in our brand.
  • Delegated tasks to team members efficiently improving overall productivity.
  • Provided excellent customer service leading to repeat business and customer loyalty.
  • Assisted in recruitment process to build an effective workforce.
  • Handled stock control duties diligently preventing overstocking or shortages.
  • Provided support to manager during audits, ensuring accurate reports.

Assistant Manager

Hobbycraft Ltd
Havant
05.2022 - 08.2022

Assistant Manager

Hobbycraft Ltd
Southampton
11.2021 - 05.2022

Territory Manager

Hobbycraft Ltd
Basingstoke
10.2019 - 11.2021
  • Motivate the sales team to meet sales objectives by training and mentoring staff.
  • Create business strategies to attract new customers, expand store traffic, and enhance profitability.
  • Hire, train, and oversee new staff.
  • Respond to customer complaints and concerns in a professional manner.
  • Ensure store compliance with health and safety regulations.
  • Develop and arrange promotional material and in-store displays.
  • Prepare detailed reports on buying trends, customer requirements, and profits.
  • Undertake store administration duties such as managing store budgets and updating financial records.
  • Monitor inventory levels and order new items.
  • Regularly monitored market and competitor behaviours, remaining ahead of crafting trends to offer best-possible service.
  • Analysed promotional and regular sales data for continued performance improvements against KPI goals.
  • Monitored and analysed crafting/hobby trends and competition activities to strengthen Hobbycraft's sales strategy.
  • Monitored and assessed market trends, promptly adjusting Business and selling strategies to guarantee optimal results.
  • Conducted trend analysis to identify upcoming and seasonal trends and anticipate customer demand.
  • Facilitated regular team meetings for sharing updates and progress reports.
  • Led team training sessions, enhancing skill sets.
  • Maintained expert product knowledge for persuasive, reliable customer guidance.
  • Implemented loss prevention strategies for reducing shrinkage levels in the store.
  • Conducted regular performance reviews, fostering a culture of continuous improvement amongst team members.
  • Ensured smooth running of daily operations with efficient resource allocation.
  • Managed inventory for smoother operations.
  • Monitored competitors closely, enabling strategic pricing decisions and marketing efforts.

Assistant Manager

Hobbycraft Ltd
Havant
03.2015 - 09.2019
  • Completing regular range reviews and implementing up to date merchandising with the commercial aspects of the business in mind.
  • Excellent communication skills as well as being a good team worker and enjoy dealing with customers and assisting colleagues.
  • Adaptable and be able to react to changes in a positive manner.
  • Created engaging merchandise presentations to motivate impulse purchases.
  • Conducted trend analysis to identify upcoming and seasonal trends and anticipate customer demands.
  • Oversaw daily operations of store, including inventory and supply restocking, cash-handling and assisting customers.
  • Improved efficiency by training staff on best practices and protocol.
  • Strengthened operational efficiencies and traceability, developing organisation systems for financial reports, schedules, inventory control and merchandising.
  • Mentored and motivated team to achieve sales targets ensuring continued progression and profitability.
  • Supported Territory Manager in implementing the store's business plan to grow profits and develop positive company reputation.
  • Maintained store appearance, including rack and shelving organisation, store lay out and planogram planning.
  • Initiated inventory control measures to manage and replenish stock, maintain costs, meet customer demands.
  • Addressed customer issues to ensure quick and successful resolution.
  • Networked with customers and asked open-ended questions to determine immediate needs.
  • Managed daily operations to ensure smooth running of the shop floor.
  • Ensured health and safety compliance, maintaining a safe working environment for all staff members.
  • Handled customer complaints effectively, restoring trust in our brand.

Assistant Manager

Hobbycraft Ltd
Southampton
01.2014 - 03.2015

Assistant Manager

Hobbycraft Ltd
High Wycombe
11.2012 - 01.2014

Assistant Manager

Hobbycraft Ltd
Aylesbury
09.2011 - 11.2012

Assistant Manager

Dunelm Mill Ltd
Bedford
11.2006 - 07.2011
  • To lead and motivate the store team to achieve the required standards of sales promotion, customer service and cost control that will deliver the store budget and objectives.
  • Ensure company policy on all elements of risk and legislation such as security, shrinkage, health and safety and employment law are complied with, taking responsibility for the store in the absence of the store manager.
  • Complete a commercialism training program, then be able to set up a store and promotions using the information learnt to benefit the business, i.e. Customer flow patterns, stock availability and accessibility.
  • Supervised 30+ store staff members in daily tasks and performance.
  • Elevated customer satisfaction ratings by resolving issues for speedy resolution.
  • Maintained all office files, both electronic and hard copies.
  • Facilitated day-to-day operations, including staff recruitment, public relations and business development.

Assistant Manager

La Senza
Milton Keynes
08.2005 - 10.2006
  • Opening and closing, daily banking, stock replenishment, transfers and checking deliveries, training staff, meeting targets set by Area Manager, staff rotas and staff recruitment, completing daily and weekly reports and basic computer skills.
  • Ensure all floor moves (every 2 weeks), were completed on time and to company standards.
  • Over a period of 3 months within my time at La Senza I had to run the store with myself and 2 supervisors, as there was no store manager and have achieved good figures and feedback.
  • Assisted other stores when in need, when they have had no management or short staffed and including training all staff on the use of new technology within the company, which would have involved traveling away from Milton Keynes.
  • Created engaging merchandise presentations to motivate impulse purchases.
  • Supported Store Manager in implementing sales to grow profits and develop positive company reputation.
  • Mentored and motivated team to achieve KPI targets ensuring continued progression and profitability.
  • Maintained store appearance, including rack and shelving organisation, store lay out and planogram planning.
  • Verified merchandise pricing to achieve revenue and profitability goals, reduce shrink and forecast sales.
  • Addressed customer issues to ensure quick and successful resolution.
  • Proactively identified and solved complex strategy problems that impacted sales management and business direction.
  • Reduced process lags, efficiently training staff on best practices and protocols while coordinating scheduling for optimal productivity.

Education

Advanced Apprenticeship - Art and Design Level 3

Wiltshire College
Hampshire
05.2019 - 10.2022

Functional Skills - Maths Level 2

Wiltshire College
Hampshire
08.2020 - 06.2021

Functional Skills - English Level 2

Wiltshire College
Hampshire
08.2020 - 06.2021

Functional Skills - ICT Level 2

Wiltshire College
Hampshire
05.2020 - 06.2021

NVQ Level 3 - Pet/Shop Management

City and Guilds
Northampton
04.1999 - 05.2000

NVQ Level 2 - Retail Operations

City and Guilds
06.1996 - 07.1997

NVQ Level 2 - Customer Service

LCCIEB
07.1997 - 08.1998

TQUK Level 2 Certificate in Digital Marketing (RQF) - Digital Marketing

Oaklands College
St. Albans
06.2025 - 08.2025

GCSE - Art, Technology, Humanities, English Double, Science Double, Maths Higher, German Higher

Denbigh Secondary School
Milton Keynes
09.1992 - 07.1996

Skills

  • Customer focus
  • Product knowledge expertise
  • Store operations supervision
  • Results-Driven approach
  • Retail space planning
  • Retail software proficiency
  • Decision-Making prowess
  • Loss prevention techniques
  • Stock management techniques
  • Store operations management
  • Brand awareness cultivation
  • Employee scheduling efficiency
  • Visual merchandising
  • Budget management
  • Recruitment and training strategy
  • Complaint handling
  • Staff mentorship and training

Custom

I was keen horse rider and enjoyed competing throughout the home county area. I have achieved several dozen rosettes and placing for my commitment and determination. I have an interest in sci fi and fantasy, and when permitted, I go to various conventions around England displaying several cosplays in which I have created. Within the last 10 years I have developed and improved my own creative skills and enjoy a wide range of crafts, mainly drawing and papercrafts.

Timeline

TQUK Level 2 Certificate in Digital Marketing (RQF) - Digital Marketing

Oaklands College
06.2025 - 08.2025

Territory Manager

Hobbycraft Ltd
05.2025 - 07.2025

Assistant Manager

Hobbycraft Ltd
08.2022 - 05.2025

Assistant Manager

Hobbycraft Ltd
05.2022 - 08.2022

Assistant Manager

Hobbycraft Ltd
11.2021 - 05.2022

Functional Skills - Maths Level 2

Wiltshire College
08.2020 - 06.2021

Functional Skills - English Level 2

Wiltshire College
08.2020 - 06.2021

Functional Skills - ICT Level 2

Wiltshire College
05.2020 - 06.2021

Territory Manager

Hobbycraft Ltd
10.2019 - 11.2021

Advanced Apprenticeship - Art and Design Level 3

Wiltshire College
05.2019 - 10.2022

Assistant Manager

Hobbycraft Ltd
03.2015 - 09.2019

Assistant Manager

Hobbycraft Ltd
01.2014 - 03.2015

Assistant Manager

Hobbycraft Ltd
11.2012 - 01.2014

Assistant Manager

Hobbycraft Ltd
09.2011 - 11.2012

Assistant Manager

Dunelm Mill Ltd
11.2006 - 07.2011

Assistant Manager

La Senza
08.2005 - 10.2006

NVQ Level 3 - Pet/Shop Management

City and Guilds
04.1999 - 05.2000

NVQ Level 2 - Customer Service

LCCIEB
07.1997 - 08.1998

NVQ Level 2 - Retail Operations

City and Guilds
06.1996 - 07.1997

GCSE - Art, Technology, Humanities, English Double, Science Double, Maths Higher, German Higher

Denbigh Secondary School
09.1992 - 07.1996
FRANCINE BRAGG