Francine Amos
Bedford,Bedfordshire
Summary
Seasoned media rights and distribution professional with 20 years of experience in licensing agreements across EMEA. Managed substantial rights portfolios and built strategic broadcaster relationships. Skilled in end-to-end sales processes, including market analysis, deal negotiation, and contract execution. Collaborated with legal, finance, and operations teams to achieve optimal commercial outcomes while managing multiple high-value priorities in fast-paced environments.
Overview
20
20
years of professional experience
Work History
Sales Operations Executive – International Distribution
Fremantle Media Limited
London
06.2021 - Current
- Leading media rights sales and distribution strategy across scripted, unscripted, and format portfolios in EMEA — managing a $30M+ commercial portfolio across French and German-speaking European territories.
- Manage end-to-end deal processes including rights negotiation, contract processing, rights tracking, and content delivery — in close collaboration with legal and finance teams.
- Assisted in securing licensing agreements with broadcasters, streaming platforms, and FAST channel partners across international territories.
- Identified and developed new distribution opportunities within evolving media landscapes, focusing on co-production and brand integration initiatives.
- Led implementation of operational systems (CRM, DPS, MAM, Power BI) to improve reporting accuracy and commercial efficiency across the distribution team.
- Produced commercial reports, rights analyses, and forecasting materials using CRM, Excel, and Power BI to inform senior leadership decision-making.
- Mentor junior team members on sales processes, systems, and commercial best practice.
Sales Planning & Operations Manager
Lionsgate
London
01.2019 - 12.2019
- Appointed to lead commercial planning and operations across EMEA, with direct accountability for a $100M+ sales budget and close partnership with regional Sales VPs and the Head of Financial Planning & Analysis (LA).
- Oversaw budget tracking, quarterly KPI reporting, and risk assessment across all EMEA territories, delivering real-time commercial analysis and strategic recommendations that informed decision-making.
- Partnered with Sales VPs to evaluate territory and title performance, identifying growth opportunities and supporting the achievement of individual and team targets.
- Developed and implemented EMEA Sales Tracker, offering low, medium, and high-risk assessments quarterly, leading to increased adoption across the regional team and improved visibility of sales performance.
- Monitored rights windowing across distribution channels — International Film, Home Entertainment — to safeguard and enhance revenue opportunities through strategic management.
- Collaborated with Legal, Rights, Marketing, and Finance teams to ensure timely and accurate deal completion.
Senior Sales Coordinator
Lionsgate
London
02.2015 - 01.2019
- Managed media rights sales across France, Benelux, Portugal, Africa, Middle East, Israel, Greece, and Turkey — with FY revenue targets of $30M+ and a mandate for year-on-year growth.
- Negotiated and closed licensing deals for major branded catalogues including New Regency (The Revenant, The Big Short), Lionsgate, Ignite, and Hearst — across linear TV and OTT/SVOD platforms.
- Developed territory-specific sales strategies for key film titles and library packages, aligning with individual client channel requirements to maximise revenue potential.
- Identified and pursued new revenue opportunities, including TV windowing and alternative content sourcing, enhancing in-house catalogue profitability.
- Oversaw format and finished programme negotiations across all genres and platforms.
- Maintained up-to-date knowledge of territory trends and competitive landscape, informing sales strategy to adapt to market shifts.
Sales Coordinator
Fremantle Media Limited
London
04.2007 - 05.2012
- Drafted and executed deal memo agreements for Fremantle programme properties across linear and emerging digital platforms (TVOD, SVOD).
- Managed an active portfolio of up to 30 concurrent deals at various stages of negotiation and execution, using Fremantle's internal rights management system (DPS).
- Coordinated with Legal, Rights, Materials, Home Entertainment, Marketing, Finance, and Production (Talkback Thames) to streamline deal execution.
- Delivered quarterly financial reports and risk management updates to senior stakeholders, enhancing informed decision-making.
- Represented Fremantle at MIPTV and MIPCOM, engaging with international buyers and distributors to strengthen market relationships.
Sales Coordinator (Contract)
Film Four Limited
London
02.2006 - 01.2007
- Managed data entry, deal memos, and invoicing within internal rights systems, streamlining administrative processes to support sales operations.
- Coordinated VP of Sales' diary for international TV markets, ensuring effective scheduling for events like MIPTV and MIPCOM.
- Developed and organised Film Four's foreign language asset library for international distribution, adhering to in-house technical specifications and improving accessibility for global partners.
Education
BA (Hons) - Film and Broadcast Production
London Metropolitan University
London01-2004
A-Levels - Theatre Studies, Media Studies, Art
La Swap Consortium
LondonSkills
- Media Rights Negotiation
- Multi-Territory Licensing
- Broadcaster & Platform Relations
- OTT distribution
- Commercial Strategy
- Contract Management
- Rights management
- Financial forecasting
- Market Development
- MIPTV / MIPCOM
- Cross-functional Collaboration
- CRM & Power BI
Timeline
Sales Operations Executive – International Distribution
Fremantle Media Limited
06.2021 - Current
Sales Planning & Operations Manager
Lionsgate
01.2019 - 12.2019
Senior Sales Coordinator
Lionsgate
02.2015 - 01.2019
Sales Coordinator
Fremantle Media Limited
04.2007 - 05.2012
Sales Coordinator (Contract)
Film Four Limited
02.2006 - 01.2007
BA (Hons) - Film and Broadcast Production
London Metropolitan University
A-Levels - Theatre Studies, Media Studies, Art
La Swap Consortium