FRANCESKA GUDIENS
London
Summary
I am a driven and adaptable marketing professional who thrives on embracing new opportunities. Working within the marketing team for a membership organisation has equipped me with valuable experience and collaborating with diverse internal and external stakeholders. Throughout, I've effectively managed a spectrum of commercially driven projects, refining my skills and achieving tangible results.
Overview
6
6
years of professional experience
Work History
Senior Marketing Executive
The Law Society
London
10.2022 - Current
Canva Member of the internal 'Digital Heroes' scheme to train the team's transfer to SharePoint
Successfully delivered the monthly Events newsletters distributed to 40,000 members, achieving an impressive average view rate of 40%, surpassing the wider team's average view rate of 32%
Mentoring new starters in the team and setting up training sessions across LS platforms.
RathbonesMazars
Marketing Executive
The Law Society
London
11.2019 - 10.2022
- Led LS's first hybrid conference marketing campaign for the Risk and Compliance, which reached 400 bookings and an ROI of: £87,000 (8.75% revenue increase compared to 2021)
- Restructured event marketing campaigns during the pandemic, increasing online attendees by 104.61%
- Surpassed 2020 event booking targets for our online flagship conferences: Anti-money Laundering conference achieved a £53,800 ROI, marking a 10.24% increase over 2019
- The National Property conference experienced an outstanding 157.67% surge compared to 2019
- Introduced Instagram Live Q&A sessions to develop an engaging channel with our junior members
- My first 4-week campaign increased followers by 15%
- Delivered 39 online campaigns over 3-months during lockdown, whilst being involved in the Law Society's coronavirus support campaign
- Took over as marketing lead for a commercial event on Capital Markets
- This resulted in a 37.5% booking increase from the original target (27% increase compared to 2019) and £30,000 ROI.
Marketing Officer
The Law Society
London
09.2018 - 11.2019
- Bookings for my first commercial event increased by 20% from the previous year and resulted in £13,400 profit - a 35% revenue increase from the previous year
- My email marketing campaign received the highest CTR on our database which resulted this event selling out in under two hours - the fastest selling event recorded
- Rebranded the 7 sub-memberships communities within the Law Society
- My digital remarketing campaign for the online training center resulted in a tenfold increase in website impressions
- Led the editing and rebranding for the annual Law Society publications brochure.
Marketing Assistant
The National Funding Scheme
11.2017 - 09.2018
- Managed partner accounts, fostering relationships with charities through bi-monthly telephone meetings, discussing current and upcoming campaigns
- Established event-specific fundraising platforms and generated partner reports to monitor campaign activity, surpassing K&C Foundation's target by 20% in their first campaign
- Attended partner events, serving as the primary contact to support charities' event teams, developing senior relationships
- Drove customer growth and retention by initiating bi-monthly enewsletters to engage 3,000 contacts via Mailchimp and NFS's social media channels
- Re-established Google AdWords for NFS, crafting targeted campaigns to boost visibility
- Monitored daily activity to optimise reach across diverse search engines.
Education
Bachelor of Arts -
Cardiff University
Cardiff07.2016
A Levels -
Watford Girls Grammar School
Hertfordshire06.2013
GCSE -
Watford Girls Grammar School
Hertfordshire06.2011
Skills
- Content marketing
- Canva
- CRM
- Digital Strategy
- Email Marketing
- Microsoft Dynamics
- SharePoint
- Social Media Marketing
- Strategic Planning
- Project Planning
- Event Marketing
- Campaign Management
- Marketing Plans
Volunteer Experience
- The Law Society, Social and Fundraising Committee, 2019, Present
- Camp High Hopes, Summer Camp Counselor, 07/2021, 09/2021, Iowa, USA
- Cancer Research UK, Local Event Fundraising Committee, 01/2017, 09/2021, Northwood
Hobbies and Interests
- Half Marathon running for charity
- PADI Open Water Diving License
- Grade 2 Foil Fencing
Timeline
Senior Marketing Executive
The Law Society
10.2022 - Current
Marketing Executive
The Law Society
11.2019 - 10.2022
Marketing Officer
The Law Society
09.2018 - 11.2019
Marketing Assistant
The National Funding Scheme
11.2017 - 09.2018
Bachelor of Arts -
Cardiff University
A Levels -
Watford Girls Grammar School
GCSE -
Watford Girls Grammar School
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