Francesca Williams

• Produce high-quality articles across genres like health and travel, including some of the company's top-performing content.
• Continuously collaborate with marketing and brands teams to produce written content for notable brands like Bupa, Jude, Boots Opticians, Intrepid, Medefer, and the NHS.
• Serve as direct lead to an Editorial Assistant, providing guidance, editing work, and conducting performance reviews.
• Implement SEO strategy to improve content performance.
• Responsible for managing relationships with freelancers.
• Source and conduct interviews to produce engaging, personal stories.

• Edited and proofread articles before they appeared in newsletters.
• Daily use of WordPress, Excel, and Google Docs to document and upload new content.
• Responsible for scheduling social media posts on Instagram and Facebook.

Use of Buffer, Canva, and Trello to create, schedule, and publish social media posts.

Daily use of Microsoft Excel, inputting data into premium bordereaux.

Daily experience working with SAP technology.