Francesca Baty-Symes

Working for Clarks Kingston taught me valuable skills in teamwork and communication, via the importance of listening and cooperating with my colleagues, to provide a positive and dynamic working environment. I gained insight into product development and effective marketing to drive future sales and ensure customers' wants and needs were met. During the 'Back To School' period, the shop floor would become very busy. I learned to navigate this and remain calm, even when customers became impatient. As a sales associate, I built up a high level of product knowledge, so I was equipped if customers had questions or queries about the shoes, for example the materials used.

• Built rapport with customers to ensure that their shopping experience was as easy and comfortable as possible, ensuring customer loyalty and hopefully repeat business.
• Completed training to gain insight into the marketing and branding behind Clarks shoes. Learning about how Clarks shoes are designed to meet the public's desires via the use of trend forecasting and style analysis.
• Achieved daily and monthly sales targets during the 'Back To School' period by tailoring recommendations to the customers' wants and needs, while maintaining a high level of product knowledge.