Summary
Overview
Work history
Education
REFERENCES
INTERESTS & HOBBIES
Timeline
Generic

Frances Ward

Ashby De La Zouch

Summary

I am a passionate and creative Digital Launch executive with 2 1/2 years experience at a leading UK homewares brand. A driven, commercially minded team player with demonstrated experience within the digital retail environment. I create compelling website content that brings product to life, supporting an exciting yet functional customer journey with an omni-channel approach. I have a strong customer focus, with tone of voice and satisfaction at the core of my work. I enjoy working cross-functionally and collaboratively with the ability to influence, support and present to all levels of key stakeholders, always maintaining strong communication. Strategic thinking is at the centre of my day to day working, being both action and opportunity driven in a fast paced environment whilst maintaining strong organisation and prioritisation to deliver to deadlines. Finally, I am a friendly, approachable and highly ambitious individual with a strong desire to learn and to be exposed to new challenges in the diverse retail environment. An avid beauty consumer, I follow the latest trends, enjoy testing new products alongside my trusty holy grails. I love that beauty has become a community, full of tips, tricks and recommendations.

Overview

9
9
years of professional experience
2019
2019
years of post-secondary education

Work history

Digital Launch Executive

Dunelm
05.2023 - 01.2026
  • Support CMS assisting with website content and app
  • Content creating for PLPs and PDPs
  • Leading with the set up and maintenance of my departments
  • Trade action
  • Weekly updates of new launch and BAU
  • Collaborate with buyers and traders to deliver new product launches working to ensure all assets are uploaded in line with critical path
  • Monthly Site walks ensuring content assets are within brand guidelines and reactively change to trading opportunities
  • Collaborate with the wider Digital launch and trade team to optimise all content
  • Experience of owning key strategic categories within the company.
  • Scheduling all work
  • Stat of launches you launch numbers.
  • Integrated in to the Launch and Customer teams, creating relationships and working together to enhance the launch process.
  • Optimised the products and pages currently online, fitting these in to the new and updated product guidelines, including attributes, copy and imagery.
  • Being assigned to the Furniture department, this has allowed for me to improve on specific products, enhancing and speeding up the launch process.

Account Executive

Boxxed
05.2019 - 05.2023
  • Taking ownership of Shopping centre based web content, updating and creating for events, launches and social platforms.
  • Assisted the team in developing and presenting pitches to clients across the UK and Europe.
  • Created bespoke social and marketing plans for each client based on their proposals whilst keeping a personal and on-board relationship with their team and retailers.
  • In charge of competitions, terms and conditions and seasonal supported on Gift card demand.

Internship

Project 11
01.2017 - 06.2017
  • During my internship at Project 11 I contributed to various sectors. When working within sales I liaised with external companies, contributing to the company's clientele and promoting the Project 11 brand.
  • Utilising excellent communication and team working skills I maintained a strong working relationship both with my team and clients.
  • I have the ability to work-cross functionally within a working environment, whilst at Project 11 I spent extensive time with the advertising team and learnt how products are marketed to customers, furthermore, developing my own advert for Hugo Boss which was sent out to the brand's clients.

Education

BA (Hons) - English and Media

Birmingham City University
/2016 - 01.2019

A Level - Media, English and Religious Studies

REFERENCES

Available on request.

INTERESTS & HOBBIES

Travel - Recently ticked off a bucket list trip to Japan., Football - I follow Leicester City Football Team, Exercising - Gym and Running, Wellness - Reformer Pilates

Timeline

Digital Launch Executive

Dunelm
05.2023 - 01.2026

Account Executive

Boxxed
05.2019 - 05.2023

Internship

Project 11
01.2017 - 06.2017

A Level - Media, English and Religious Studies

BA (Hons) - English and Media

Birmingham City University
/2016 - 01.2019

Similar Profiles

  • ELIZABETH AMWAMUELIZABETH AMWAMU

    Digital Innovation Scout Lead- Digital Patient Identification for Launch (Commercialization ) at BOEHRINGER INGELHEIMDigital Innovation Scout Lead- Digital Patient Identification for Launch (Commercialization ) at BOEHRINGER INGELHEIM

  • Murugesan VasumathiMurugesan Vasumathi

    Digital Marketing Launch Suppourt at YavvanaDigital Marketing Launch Suppourt at Yavvana

  • Tuna PoovammaTuna Poovamma

    Digital and Launch Global Promotions SME at NikeDigital and Launch Global Promotions SME at Nike

  • Abhishek MondalAbhishek Mondal

    Assist in developing strategies to establish a lasting digital connection with consumers Brand and promote the company's presence across various social media platforms Launch optimized online advertisements using Google Ads and social media marketing to enhance company and brand awareness Actively participate in SEO efforts, including keyword optimization, image and webpage optimization, and back-linking etc Prepare newsletters and promotional emails for email and WhatsApp marketing campaigns Provide creative ideas for content marketing and update website design Perform basic graphic design tasks using Canva to improve user experience Conduct market and competitor research, along with Google Analytics analysis Engage in various traditional marketing activities at Meenakshi Polymers (P) Ltd.Assist in developing strategies to establish a lasting digital connection with consumers Brand and promote the company's presence across various social media platforms Launch optimized online advertisements using Google Ads and social media marketing to enhance company and brand awareness Actively participate in SEO efforts, including keyword optimization, image and webpage optimization, and back-linking etc Prepare newsletters and promotional emails for email and WhatsApp marketing campaigns Provide creative ideas for content marketing and update website design Perform basic graphic design tasks using Canva to improve user experience Conduct market and competitor research, along with Google Analytics analysis Engage in various traditional marketing activities at Meenakshi Polymers (P) Ltd.

Create profile
Frances Ward