Fran Williams
Southwater,West Sussex
Summary
Highly motivated and target-driven professional with extensive experience in B2B sales environments. Demonstrates exceptional ability to build relationships, propose tailored solutions, and consistently achieve successful outcomes. Skilled in self-generating new business opportunities as well as account management and upselling to existing clients. Adept at working independently or collaboratively within a sales team, with proven productivity in remote work settings. Committed to driving growth and delivering results through strategic customer engagement and solution-oriented approaches.
Overview
41
41
years of professional experience
1
1
Certification
Work history
Senior Account Manager
Reach PLC
, South East
11.2020 - Current
- Performing face to face, virtual and telephone meetings with medium to high value customers, forging long term relationships and building positive company perception.
- Presenting complete portfolio of media products that meets customers' business needs and long term objectives with particular focus on driving digital growth by utilising both Reach PLC & external products available.
- Identifying and establishing new opportunities by closely monitoring industry trends.
- Handling & escalating client concerns efficiently, mitigating potential damage to company-client relationship.
- Delivering growth within existing customer base by enhancing order value and value for customers.
- Identification and development of new and lapsed customers, focusing on long term and sustainable revenue pipelines.
- Complete sales cycle from finding business, closing the order, completing relevant computer based admin.
- Achieve and exceed monthly targets for Digital, Print and KPI performance areas.
- Account Manager of The year within whole company 2023
Key Account Manager
JPI Media (Formerly Johnston Press)
, Sussex
09.2005 - 10.2020
- Managed and developed high-revenue client base while identifying new business opportunities.
- Secured long-term customer loyalty through exceptional service and understanding of client needs.
- Communicated effectively in person, via email, and over the phone.
- Achieved monthly targets for digital, print, features, and supplements.
- Executed complete sales cycle from prospecting to order closure and administrative tasks.
- Utilised Salesforce and Gemstone CRM for efficient client management.
Career Break
N/A
, Sussex
05.2000 - 09.2005
- Career break to raise family following request for voluntary redundancy from Page One Communications.
National Account Manager
Pageone Communications LTD (Mercury Paging & Intercity Paging)
, South East
02.1989 - 05.2000
- Developed and managed prestigious commercial client portfolio to enhance sales outcomes.
- Retained customers through effective contract renegotiation upon expiry.
- Maintained computer-based administration using Excel and Word for performance tracking.
- Produced monthly management reports detailing actual and forecasted performance metrics.
- Collaborated with team members to identify potential new customers and secure new business.
- Consistently achieved sales targets, qualifying for various company incentives.
- Achieved record individual performance for major account team in a single month.
Field Sales Representative
Thomson Local Directories
, South East
02.1987 - 02.1989
- Consistently achieved and exceeded sales targets for geographical campaigns.
- Performance based promotion from telesales to field sales.
- Sourced and secured new business opportunities to expand client base.
- Appointed existing clients and sold advertising for upcoming directory edition.
- Developed material to enhance company database efficiency.
Telephone Sales Representative
Yellow Pages (GTE Directories LTD)
05.1984 - 02.1987
- Exceeded two weekly and annual revenue targets consistently.
- Renewed and increased sales to existing customers effectively.
- Acquired new customers sourced from provided data.
- Promoted from trainee to full sales representative role.
- Qualified for numerous sales prizes and incentives through outstanding performance.
- Recognised as a top performer.
- Received invitations to Annual Sales Awards dinner for top achievers.
Education
Slough High School
Skills
- Experienced at working within a B2B Sales environment
- Confident and able to build relationships and propose suitable solutions to customers
- Highly motivated, target driven individual, with a successful track history
- Very able to either self-generate new business or account manage and upsell existing clients
- Productive and used to working from home Working equally well as an individual performer or as part of a sales team
Certification
- Tack Selling Skills
- P.G.P. Negotiation Skills
- Letter Writing
- Strategic Selling Skills
- Donnelly Integrated Selling
- Yellow Pages I.S.T.C.
- Presentation Techniques
- Telephone Sales Skills
- Thomson Directories I.S.T.C
- Package Selling
- Extensive sales online training
- Sussex Newspapers I.S.T.C
- Google AdWords Sales Training
- CRM - Salesforce & Gemstone
- Reach PLC I.S.T.C
Timeline
Senior Account Manager
Reach PLC
11.2020 - Current
Key Account Manager
JPI Media (Formerly Johnston Press)
09.2005 - 10.2020
Career Break
N/A
05.2000 - 09.2005
National Account Manager
Pageone Communications LTD (Mercury Paging & Intercity Paging)
02.1989 - 05.2000
Field Sales Representative
Thomson Local Directories
02.1987 - 02.1989
Telephone Sales Representative
Yellow Pages (GTE Directories LTD)
05.1984 - 02.1987
Slough High School
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