SALES AND MARKETING MANAGER
NGODA GRANITES
Harare
10 2019 - 04 2024
- Developed and implemented sales and marketing strategies, ensuring long-term sustainability through indicators including Total Available Market (TAM)
- Serviceable Addressable Market (SAM) and Share of Market (SOM)
- Established affiliate marketing initiatives to access new audiences, bringing in additional product sales
- Grew tombstones sales by $70000 year-on-year through strategic marketing efforts
- Developed and monitored digital marketing campaigns including research, advertising and public relations efforts to ensure adequate growth and expected results
- Established and cultivated partnerships with stakeholders including customers, contractors, consultants and distributors to maximize opportunities
- Maximized tombstones sales by maintaining first-class professional relationships with existing key clients and stakeholders
- Represented Ngoda Granites at events such as trade shows, associations and meetings to promote products and programs and build working relationships
- Supported front-line sales teams with well-coordinated administrative operations.
- Implemented creative pricing strategy, improving gross margin and profit.
- Crafted high-impact presentations and business proposals for new and existing clients.
- Followed up on sales leads by introducing new CRM software, increasing lead conversion.
- Created extensive training programmes to increase technical knowledge of products.
- Established and cultivated partnerships with stakeholders including customers, contractors, consultants and distributors to maximise sales opportunities.
- Spearheaded transition to new platforms, boosting online interactions and sales.
- Provided management and leadership expertise to coordinate sales efforts, leading a successful, engaged and motivated team to exceed departmental goals by 75%.
- Supported digital marketing teams to convert inquiries into valid purchase agreements.
- Strategised cross-promotions with new and existing partners to expand sales and marketing opportunities.
- Analysed sales reports to identify trends and update strategies.
- Conducted regular market assessments to stay current on trends and maintain readiness for changes.
- Developed pricing structures based on historical and current trends, competitor activities and supply chain data.