FION KWOK

• Built and developed a new team for the first Chanel shoes boutique in Manchester by providing guidance and support to the team
• Supported boutique director delivering company vision and daily objectives.
• Advised shoe buying using client insights and one-boutique one-story concept.
• Coordinated with Accessories managers as well as other specialist roles, such as styling, VM, and merchandising teams.

• - DEPUTY HEAD OF BOUTIQUE OF Peninsula Boutique (2020- Apr 2023)

- Leading a team of 70 (including Fashion Advisor, stock team, cashier team, aftersales service team) reporting to the Head of Boutique

In-charge of Leather business (including handbag and small leather goods), define unique business strategy based on "One Boutique One Story" concept

-Participated in planning and preparing Peninsula Flagship Boutique opening in 2021, worked closely with different departments for assortments planning, staff recruitment and set up specific trainings and guidelines for the flagship boutique

• - DEPUTY HEAD OF BOUTIQUE(Hong Kong Airport Boutique 2013-2020)

-In charge of RTW and Shoes business, successfully doubled the RTW sales achievement in 2018 (vs 2017)

-Buy in-charge of the airport boutique, responsible for all categories buying

• Problem solving skill
• Software: MS Word, MS Excel, MS Powerpoint
• Data analysis software: Brio, Power BI
• In-charge of Element Shop Men's Department, propose and develop proper business strategy according to the sales trend
• Support the Store Manager in guaranteeing excellent customer service and in maintaining the qualitative standards required by the brand
• Ensure shop daily operation is smooth and up to company standards

• - In-charge of Tsim Sha Tsui flagship and Central flagship shop
• - In-charge of Wan Chi outlet
• - Monitor more than one shops business and inventory management
• - Provide training to new joiners and other shop managers