Findlay MacKay

Ambitious and globally minded student studying at Heriot-Watt University. Highly motivated to pursue a career in marketing on an International scale. Throughout my time studying at Heriot-Watt University, I have studied consumer insights, digital campaign planning, and strategic communication. The job I have chosen to pursue after graduating from Heriot-Watt University is a Junior Marketing Executive with the firm Inspiring Interns and Graduates. I believe I could make an impact within this company as I'm adaptable, Proactive, and eager to contribute within a cross-functional global environment. Some of the key aspects I would like to bring to the company are brand management how customers are responding to the marketing and receiving feedback. I also want to highlight the importance of International consumer behaviour and how companies can adapt their marketing to reach different cultures and how expectations can be met. Further to this the importance of Digital analytics, Social media is a crucial part of marketing for companies in the new digital age. Providing smaller local businesses with strategic marketing strategies such as Social media skills can be a crucial boost to smaller businesses.