Filesade Bernard
Airdrie,United Kingdom
Summary
Results-driven Marketing Executive with 2+ years of experience delivering measurable business growth through strategic digital campaigns and data-driven decision making. Proven expertise in SEO/SEM optimization, CRM systems, and client relationship building across marketing, sales, and insurance sectors. Strong project management background consistently delivering exceptional results on time and on budget.
Overview
4
4
years of professional experience
1
1
year of post-secondary education
1
1
Certification
Work history
Claims & Customer Support Specialist
Tesco Insurance Bank
Glasgow
07.2025 - 09.2025
- Processed customer payments and managed debit account collections using CRM systems, maintaining accurate financial records and ensuring regulatory compliance with FCA guidelines
- Provided comprehensive support to policyholders on coverage inquiries, billing disputes, and account modifications through clear, professional communication across phone and email channels
- Managed high-volume inbound and outbound call operations, efficiently routing customers to specialist departments while maintaining service continuity and customer satisfaction
- Streamlined claims documentation process by guiding customers through required paperwork submission and coordinating directly with claims assessment teams to expedite case resolution
- Maintained meticulous interaction records in company database systems, ensuring full compliance with data protection regulations (GDPR) and audit requirements for regulatory reporting
- Consistently achieved customer satisfaction benchmarks through empathetic problem-solving, proactive follow-up communication, and swift resolution of policyholder concerns
- Applied strong analytical skills to assess customer circumstances and provide personalised financial solutions, ensuring recommendations aligned with individual customer profiles and banking needs
Retail & Customer Service Advisor
Tiger Leisure (Hull FC Club Store)
Kingston upon Hull
12.2024 - 06.2025
- Managed in-store and online customer experience for Hull FC merchandise including jerseys, homewares, and leisure products across multiple sales channels
- Resolved complex customer inquiries regarding online orders, product returns, and exchange policies while maintaining brand reputation and customer loyalty
- Coordinated inventory management operations including stock level monitoring, product receiving, and merchandising displays to optimise sales performance
- Processed in-store and online transactions handling cash, card payments, and online order fulfilment while maintaining 100% cash handling accuracy
- Supported retail operations during high-traffic match days coordinating with team members to ensure seamless customer service delivery and operational efficiency
Student Partner
University of Hull
Kingston upon Hull
03.2024 - 05.2024
- Participated in quality assurance reviews for 12+ academic modules, ensuring compliance with university standards
- Facilitated feedback collection from 200+ students, contributing to course improvement initiatives
- Supported curriculum development meetings with academic staff, providing student perspective on module effectiveness
Marketing Executive
Interactive Communication
Lagos
03.2023 - 08.2023
- Identified new markets and growth opportunities, developing long-term strategies for expansion and diversifying the client portfolio.
- Coordinated multi-channel marketing campaigns, integrating digital, social media, and traditional media for maximum reach and brand visibility.
- Led advertising and marketing campaigns from conception through execution, leading to an increase in client engagement and revenue.
- Managed cross-functional teams in identifying new business opportunities, expanding customer bases, and fostering relationships with key clients to drive revenue growth.
- Developed personalised marketing campaigns that enhanced client engagement, increasing retention rates consistently.
- Conducted extensive market research to identify trends and areas of opportunity within various sectors, providing actionable insights that supported client strategies.
- Directed marketing schedules and campaigns for clients, ensuring timely execution and alignment with their business goals and market needs.
- Strengthened stakeholder relationships through regular updates and clear communication.
Advertising Project Manager
Brandfootprint Communications
Lagos
01.2022 - 11.2022
- Managed project timelines and workflows across all agency departments using Trello, Excel, and Asana to monitor progress and ensure on-time delivery
- Facilitated clear communication between clients and internal teams from project initiation through delivery, ensuring alignment on requirements and expectations
- Led regular team meetings to review project status, address implementation challenges, and coordinate deliverables across creative, account management, and production teams
- Served as primary client liaison for project updates, change requests, and timeline adjustments, maintaining transparency and managing stakeholder expectations throughout project lifecycle
Education
MSc - Digital Marketing and Advertising
University of Hull
09.2023 - 11.2024
Skills
- Marketing Research and Strategy
- Project Management & Coordination
- Customer Service Excellence
- Client Relationship Management
- Problem Resolution & Conflict Management
- Multi-Channel Marketing Support
Technical Proficiencies
- Canva & Adobe Express (Expert)
- HubSpot CRM & Marketing Hub
- Microsoft Office Suite (Advanced Excel)
- SEO & SEM
Key Accomplishments
- Delivered measurable growth by leading multi-channel marketing campaigns that boosted client engagement and retention through data-driven strategies and SEO/SEM optimisation.
- Strengthened client relationships by serving as a primary point of contact, resolving conflicts proactively, and consistently aligning deliverables with client objectives.
- Enhanced operational efficiency by introducing project management tools (Trello, Asana, Excel) and streamlined workflows, cutting delivery times and improving cross-team collaboration.
- Built a reputation for customer service excellence by resolving complex issues, supporting claims processes, and tailoring solutions to client and policyholder needs.
- Supported revenue growth through consultative sales, upselling of services/products, and maintaining accurate CRM records to track opportunities and pipeline performance.
- Designed and delivered impactful reports and presentations, providing insights that informed marketing strategies and guided key business decisions.
Certification
Certified Student Member of Association For Project Management (APM)
Languages
German A2 Elementary
Beginner
English
Native
Timeline
Claims & Customer Support Specialist
Tesco Insurance Bank
07.2025 - 09.2025
Retail & Customer Service Advisor
Tiger Leisure (Hull FC Club Store)
12.2024 - 06.2025
Student Partner
University of Hull
03.2024 - 05.2024
MSc - Digital Marketing and Advertising
University of Hull
09.2023 - 11.2024
Marketing Executive
Interactive Communication
03.2023 - 08.2023
Advertising Project Manager
Brandfootprint Communications
01.2022 - 11.2022
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