Summary
Overview
Work history
Education
Custom
Personal Information
Timeline
Generic

Fernando Borges

London

Summary

I am a senior Made-to-Measure / Personal shopper with solid experience in the Luxury sector with a large history of working in the apparel and fashion industry. I am skilled in Trend Analysis, Trend forecasting, Retail, Sales Management, and Styling.

An ambitious, creative and highly motivated professional with a passion for the fashion industry and an uncompromising commitment to quality and outstanding customer service. A proven track record of achieving goals, increasing profitability and exceeding retail sales. A leader with an outgoing personality, I have an accessible management style and a clear understanding of the range of expertise involved in client engagement. Artistic with a love for culture, people, style, design and fashion. Building relationships and focusing on customer needs has enabled me to create and maintain an extremely loyal, professional and skilled team to deliver clients the most confident, enthusiastic and profitable service.

Overview

20
20
years of professional experience

Work history

Senior Sales MTM Specialist

Dunhill
London
09.2024 - Current

My primary responsibility is to deliver exceptional customer service while promoting the Outerwear/Runway collection in conjunction with the Made-to-Measure program.

With my experience, I have built a strong client database and maintained a retention rate of 70–80%. In less than four months with the brand, my clients were the only ones who attended the FW25 fashion show.

I have also introduced the brand to all the clients in my book, and they are now shopping at Dunhill

Made-To-Measure Specialist

TOM FORD
London
05.2022 - 09.2024

I am responsible for a strong improvement towards an uplift in Made To Measure orders. This was accomplished through my ability to encourage the team around me and take key responsibility for the Made to Measure department within the store.
Within my role as a Made to Measure consultant, it is my responsibility to positively represent and promote the brand whilst constantly achieving and exceeding.

As a key member of the formal wear within the Sloane Street store I have been able to pass down my knowledge to members of staff who also work in the department so that as a team we were working in the same direction in line with the business needs.

Suit Specialist and Fashion adviser

Suitsupply
London, London
06.2021 - 03.2022

Develop positive customer relations through friendly greetings and excellent service.

Build client relations based on providing superior customer service, collect contact and call frequently to generate repeat business and revenue.

Provide excellent product knowledge about suits, Mills, fabrics and construction and silhouettes.

Burberry Private Client Consultant

Burberry
London
10.2012 - 04.2021
  • Act as a brand ambassador by cultivating relationships with new and existing VVICs/VICS demonstrating excellence in selling, service, styling and wardrobe skills
  • Successfully drove and maximized sales and profitability, achieving consistent growth and exceeding
  • KIP targets for weekly / monthly budgets
  • Maintained an active client book and achieved high value
  • Successful high clientele that shops online, extensive data on Korean and Chinese clients
  • (Top 1 on online sales)
  • Worked well independently and on a team to solve problems.

Senior Sales Associate

Yves Saint Laurent - YSL
London
04.2010 - 09.2012
  • Built and maintained repeat business with personal client book and by assisting staff with their own clients' books Assisted sales associates with various customer issues (e.g
  • Returns, defective merchandise, general complaints)
  • Tracked, monitored and communicated business results to the team and General Manager established relevant team development plans and provided related coaching, which embedded best practices and improved performance overall

Sales Associate

Louis Vuitton
London
01.2005 - 02.2010
  • My sales responsibilities involved providing excellent customer service to all LV clients, representing, defending and promoting the right image of the brand
  • Organized and prioritized work to complete assignments in a timely, efficient manner
  • Maintained positivist and poise, even in stressful situations
  • Served as a friendly, hardworking, and punctual employee
  • Promoted a positive public image for the company and worked to control the dissemination of information.

Education

Economic

Business, Federal University of Uberlandia
Uberlandia - Brazil

Custom

Personal Information

Timeline

Senior Sales MTM Specialist

Dunhill
09.2024 - Current

Made-To-Measure Specialist

TOM FORD
05.2022 - 09.2024

Suit Specialist and Fashion adviser

Suitsupply
06.2021 - 03.2022

Burberry Private Client Consultant

Burberry
10.2012 - 04.2021

Senior Sales Associate

Yves Saint Laurent - YSL
04.2010 - 09.2012

Sales Associate

Louis Vuitton
01.2005 - 02.2010

Economic

Business, Federal University of Uberlandia
Fernando Borges