Fergus Kelly
Summary
An organised and driven marketing, planning & analytics professional with over 3 years experience in project management and campaign delivery. Celebrated for creative problem-solving and relationship building skills as well as strong attention to detail and ability to successfully multi-task at pace. Seeking a new opportunity within marketing and campaigns within the media industry.
Overview
7
7
years of professional experience
2020
2020
years of post-secondary education
Work history
Trade Planning Assistant
Sainsbury's
West Midlands
2024.12 - Current
- Coordinating cross-functional planning of annual business priorities. Building relationships to align commercial, marketing, digital, and in-store teams to deliver effective campaigns, events and activations
- Solely managing and maintaining company-wide system for promotional compliance and comms, coordinating to ensure accurate setup and seamless execution across multiple channels
- Led major system improvement project, engaging stakeholders across multiple teams to identify pain points, gather requirements, and deliver improvements that saved hours of time.
- Collaborating with analysts and trading teams to ensure data-driven planning and continuous improvement of business performance both financially and in delivering for customer and brand
- Recognised for excellence, consistently rated as exceeding expectations in performance reviews and received direct positive feedback on my work from managing director
Product & Performance Analyst
Find Me A Gift
Royal Leamington Spa
2022.05 - 2024.03
- Successfully managed product analytics, pricing strategy and performance review for an e-commerce business covering thousands of products over various categories.
- Collaborated cross-functionally with internal teams and external partners to resolve product-related inquiries and ensure seamless communication with stakeholders.
- Conducted data-driven analysis on product performance metrics, supporting product managers with insights on market trends and opportunities for growth.
- Identifying and resolving inconsistencies within product and pricing information, ensuring information and specifications remain accurate and consistent.
Assistant Manager
Starbucks, Welcome Break
Warwick
2019.07 - 2022.05
- Overseeing the recruitment, training and professional growth of employees
- Administration of all activities related to the stores financial results, operational metrics, quality standards and human resources management including safe management and cash handling.
Education
Bachelor of Science - Business Economics
Cardiff University
Cardiff 09/2016 - 2019.06
Skills
- Marketing & Campaign Management
- Data Analysis And Reporting
- Project Management
- Communication & Presentation
- Advanced MS Excel
- PowerPoint, Keynote & Google Suite
- Product Management
- Brand Comms
References
References available upon request.
Timeline
Trade Planning Assistant
Sainsbury's
2024.12 - Current
Product & Performance Analyst
Find Me A Gift
2022.05 - 2024.03
Assistant Manager
Starbucks, Welcome Break
2019.07 - 2022.05
Bachelor of Science - Business Economics
Cardiff University
09/2016 - 2019.06