Fensilia Agustina
Jakarta
Summary
I am Professional with more than 22 years of experience in F&B Industry with
various role and responsibilities
I have strong Operational and Business Development experiences.
In Operation I created a System and Standard in handling
Frozen food, Review Food Resources manual, Service Quality Standard, Managing
P&L, Increasing positive sales growth and Prepared Opening New Store.
I have also ever handled PT. Pangan Boga Lestari with Spice Garden in
Surabaya.
In this Role, I managed to turn around the outlet from not profitable to become
Positive SOI (profit) in 2 months, the store could
achieve the sales target and also the highest AT (Average Ticket).
In Business development, I have opened 15 Stores in a year with 104%
achievement of sales target in 2018 - 2019.
At Javabica, in 2 months improve sales Couple store to growth Double digit and achieve their target
Overview
26
26
years of professional experience
5
5
years of post-secondary education
Work History
Operation Manager and Business Development Manager
Javabica Coffee
Jakarta, Indonesia
04.2025 - Current
- Managed end-to-end operational performance across all outlets to ensure alignment with company strategy.
- Executed daily operations efficiently and consistently, maintaining high service quality.
- Oversaw operational readiness, including production flow and facility management.
- Developed and implemented Standard Operating Procedures (SOPs) for all functions, ensuring compliance.
- Monitored profitability and cost efficiency by controlling COGS, labor costs, and operating expenses.
- Led product development and menu innovation, introducing seasonal offerings to enhance customer engagement.
- Evaluated KPI achievements and provided actionable recommendations based on data analysis.
- Coordinated operational preparations for new store openings, including staffing and equipment needs.
Operation Manager
Paris Baguette
Jakarta, Indonesia
04.2024 - 04.2025
- Directed team members on effective operational methods and procedures.
- Ensured product quality by reviewing deliveries, overseeing preparation, and monitoring food safety.
- Performed inspections to maintain optimal inventory levels and stock availability.
- Planned operations to address needs while controlling costs and maximizing service profitability.
- Identified team weaknesses and implemented corrective actions to resolve issues.
- Collaborated with marketing to execute promotions that drove sales and enhanced brand image.
- Drove strategic traffic growth initiatives to increase revenue across all outlets.
Regional Business Development Manager
PT. Sari Coffee Indonesia
Jakarta, Indonesia
08.2018 - 04.2024
- Identified new locations for Starbucks that align with corporate leadership expectations.
- Developed sales projections, calculated investment costs, and assessed break-even points for new stores.
- Negotiated rental agreements, payment terms, and legal permits with landlords.
- Collaborated with project manager to monitor construction progress, ensuring deadlines and quality standards were met.
- Analyzed store performance with negative EBITDA and partnered with operations to enhance results.
- Executed renewal negotiations for 40 store leases annually while maintaining strong landlord relationships.
District Manager for East Indonesia
PT Sari Coffee Indonesia
Denpasar, Bali
01.2012 - 08.2018
- Achieved sales targets across 20 stores within the region.
- Developed and implemented training plans for Store Managers to enhance leadership skills.
- Controlled P&L by effectively managing expenses, including mark-outs and supplies.
- Prepared operational strategies for new market entry, focusing on staffing and resource allocation.
- Conducted training sessions for new management levels, including Supervisors and Store Managers.
- Collaborated with marketing teams to promote brand awareness in new markets.
- Ensured all stores met Starbucks Experience standards based on customer feedback and complaint metrics.
- Managed employee turnover and optimized manpower costs.
Food Manager
PT. Sari Coffee Indonesia
Jakarta, Indonesia
01.2011 - 09.2013
- Achieved company goals for food performance, focusing on sales and mark-out metrics.
- Monitored underperforming food items and devised immediate action plans.
- Collaborated with district managers to enhance store food sales through guidance and direction.
- Developed new frozen food system with vendor, including delivery logistics.
- Partnered with food vendor to innovate new food offerings.
- Maintained regular communication with Starbucks Principal through updates and reports.
District Manager
PT. Sari Coffee Indonesia
Jakarta, Indonesia
02.2007 - 01.2011
- Directed sales performance across 20 stores to achieve targets and drive growth.
- Maintained Profit and Loss statements for all stores to ensure financial health.
- Developed comprehensive training plans for supervisors and store managers.
- Monitored daily operations to uphold service quality standards.
- Oversaw implementation of action plans established by store managers to meet objectives.
Store Manager
PT Sari Coffee Indonesia
Surabaya, Indonesia
02.2003 - 02.2007
- Achieved forecast sales and service quality targets at 100%.
- Monitored P&L, maintaining over 15% positive performance through effective expense management.
- Trained new employees as baristas to deliver exceptional Starbucks experiences.
- Developed baristas and supervisors to enhance knowledge and work quality.
- Managed daily store operations, including ordering, inventory management, displays, and scheduling.
Banquet Sales Manager
Iblis Slipi
Jakarta, Indonesia
01.2002 - 01.2003
Merchandiser
Walt Disney Orlando
Orlando - Florida, USA
01.2000 - 01.2002
Education
Bachelor of Economic - management
Tujuh Belas Augustus Surabaya University
Surabaya 06.1996 - 06.2000
Diploma 1 - Hotel and Tourism
Mapindo Hotel School
Surabaya 06.1995 - 06.1996
Timeline
Operation Manager and Business Development Manager
Javabica Coffee
04.2025 - Current
Operation Manager
Paris Baguette
04.2024 - 04.2025
Regional Business Development Manager
PT. Sari Coffee Indonesia
08.2018 - 04.2024
District Manager for East Indonesia
PT Sari Coffee Indonesia
01.2012 - 08.2018
Food Manager
PT. Sari Coffee Indonesia
01.2011 - 09.2013
District Manager
PT. Sari Coffee Indonesia
02.2007 - 01.2011
Store Manager
PT Sari Coffee Indonesia
02.2003 - 02.2007
Banquet Sales Manager
Iblis Slipi
01.2002 - 01.2003
Merchandiser
Walt Disney Orlando
01.2000 - 01.2002
Bachelor of Economic - management
Tujuh Belas Augustus Surabaya University
06.1996 - 06.2000
Diploma 1 - Hotel and Tourism
Mapindo Hotel School
06.1995 - 06.1996