Summary
Overview
Work History
Education
Skills
Certification
Timeline
BusinessDevelopmentManager
OLUWAFEMI ALIU

OLUWAFEMI ALIU

Dubai

Summary

Product Marketing Manager with 13+ years of experience developing and executing go-to-market plans for products and services. Consistently delivers messaging highlighting differentiated value propositions in sales collateral, conducts knowledge transfer and training, and contributes core messaging for the fulfillment of marketing tactics. A collaborative leader with excellent communication and coordination skills.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Senior Regional Product Marketing Manager

BSH Home Appliances FZE
11.2021 - Current
  • Led the transformation of the cooling and cooking appliances category in all GCC countries, achieving a 35% volume growth in the first year
  • Developed and executed comprehensive go-to-market strategies, growing the overall Turnover by 20% in both existing products and new channels
  • Spearheaded a cross-functional team to conduct in-depth consumer insights studies, influencing product enhancements that directly addressed Middle East consumers' needs
  • Established and nurtured key relationships with stakeholders, ensuring smooth project implementation and fostering a strong market presence in project business.
  • Enhanced brand positioning through comprehensive market research and competitor analysis.
  • Optimized pricing strategies based on detailed cost analyses, resulting in improved profitability.
  • Developed compelling sales materials, including presentations, brochures, and whitepapers for prospective clients.
  • Managed relationships with key industry influencers to increase brand visibility and credibility.
  • Coordinated trade show appearances, resulting in increased lead generation and business partnerships.
  • Supported sales efforts with timely collateral development, ensuring that they always had up-to-date information about product offerings.
  • Collaborated with the marketing department to define positioning and messaging and plan market launches, public relations, and lead generation campaigns.
  • Performed thorough market research and competitive analysis to understand and effectively communicate the product value proposition.
  • Collected requirements from end-customers and business partners for product upgrades, added features, and new product development.
  • Led staff and external agencies to develop products and promotions, analyze sales, manage trade shows, purchase media, provide creative services, and conduct PR.
  • Cultivated and nurtured relationships with customers in strategic vertical markets to support the ongoing definition of differentiated product value.

Regional Product Manager

BSH Home Appliances Group
10.2019 - 10.2021
  • Directed the complete portfolio strategy for laundry care appliances in the Africa and Middle East region
  • Formulated and executed go-to-market strategies, collaborating closely with the development team to align product features with market demands
  • Implemented a comprehensive analysis of market data, identifying gaps and opportunities, and positioning BSH as a market leader in the core market.
  • Monitored sales data closely to identify potential opportunities or threats in the marketplace, adjusting strategies accordingly for optimal results.
  • Managed budgets effectively by allocating resources judiciously across various projects and initiatives within the region.
  • Worked closely with R&D teams to facilitate seamless integration between product development stages and commercialization efforts in the region.
  • Adopted agile methodologies in managing projects to quickly adapt to changing market conditions and customer demands.
  • Communicated effectively with team members to deliver updates on project milestones and deadlines.
  • Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
  • Prioritized roadmap in order to achieve product goals and metrics.
  • Analyzed metrics to measure product performance.
  • Conducted market research to identify new opportunities and target markets.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.

Product Lifecycle Management Expert

BSH Home Appliances Group
07.2016 - 09.2019
  • Led cross-functional teams in gathering consumer requirements from emerging markets, introduced more than 3 projects and introduce over 30 models across Africa and Middle East
  • Conducted a detailed analysis of the product portfolio, optimizing it to align with organizational strategic objectives, reducing variant complexity by over 10% in refrigerator
  • Applied effective project management and coordination skills to enhance communication channels, ensuring seamless collaboration between teams spread across different regions.
  • Skilled at working independently and collaboratively in a team environment.
  • Improved product functionality by conducting thorough market research and competitor analysis.
  • Streamlined product development processes for faster release cycles and better user experience.
  • Developed comprehensive product roadmaps, guiding cross-functional teams toward shared objectives.
  • Championed data-driven decision-making by leveraging analytics tools and tracking relevant metrics.
  • Resolved complex technical issues by collaborating closely with engineering teams to develop innovative solutions.
  • Presented category insights and new item recommendations to major retailers and led teams in developing marketing, pricing, product and sales strategies.

Business Development Manager

Robert Bosch
05.2015 - 06.2016
  • Identified key products and customers, devising innovative sales and marketing plans
  • Appointed key distributors for domestic water heaters, achieving targeted annual sales.
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
  • Led cross-functional teams to successfully execute complex projects, ensuring timely delivery and client satisfaction.
  • Streamlined internal processes by introducing innovative tools and technologies, enhancing overall operational efficiency.
  • Optimized sales funnels by leveraging data-driven insights to refine targeting strategies and maximize conversion rates.

Regional Sales Manager

PZ Cussons Nigeria Plc
01.2014 - 04.2015
  • Achieved a sales turnover of $39.6M/year, providing strategic leadership to a 22-member sales team
  • Increased distributor numbers from 75 to 126, ensuring wide product accessibility.
  • Developed a successful sales team through rigorous coaching, performance management, and ongoing training.
  • Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
  • Streamlined sales processes to improve efficiency, resulting in increased productivity and overall revenue growth.
  • Established clear performance metrics for monitoring individual team member progress, fostering accountability towards achieving shared goals as a cohesive unit.
  • Enhanced overall customer experience by conducting regular account reviews, ensuring alignment with client objectives and company offerings.
  • Mentored new hires on best practices for building rapport with clients, ultimately contributing to a higher retention rate of customers within the territory.

Key Account Manager

PZ Cussons Nigeria Plc
01.2011 - 12.2013
  • Grew the franchise showroom presence by expanding distributor partnerships increasing the number of showrooms from 5 to 14 in 2 years.
  • Facilitated the successful e-commerce launch of the home appliance category on Jumia.ng and Konga.
  • Negotiated contract renewals with existing clients, securing long-term commitment and fostering ongoing collaboration.
  • Monitored competitor activity within the industry, adjusting strategies accordingly to maintain a competitive edge in key account management.
  • Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
  • Optimized processes related to order placement and fulfillment by streamlining workflows between sales teams and other departments within the organization.
  • Expanded key account base by identifying and cultivating new business opportunities.
  • Strengthened client relationships through regular communication and effective problem solving.

Education

MBA -

Quantic School of Business And Technology
Oregon, USA
09.2021

Bachelor of Science - Electrical Engineering

University of Ilorin
Ilorin, Nigeria
08.2007

Skills

  • Product Development
  • Marketing Planning
  • Sales Support
  • Team Leadership
  • Market Analysis
  • Consumer Insights
  • Strategic Thinking
  • Communication
  • Product Launches
  • Market Penetration
  • Project Management
  • Marketing Strategy
  • Research and Development
  • Competitive Analysis

Certification

  • Certified Scrum Master (Scrum Alliance) - 2020
  • Professional Scrum Product Owner (Scrum.org): 2020
  • Associate Member, Chartered Institute of Marketing, UK, 2012
  • Enterprise Design Thinking Co-Creator, IBM, 2020

Timeline

Senior Regional Product Marketing Manager

BSH Home Appliances FZE
11.2021 - Current

Regional Product Manager

BSH Home Appliances Group
10.2019 - 10.2021

Product Lifecycle Management Expert

BSH Home Appliances Group
07.2016 - 09.2019

Business Development Manager

Robert Bosch
05.2015 - 06.2016

Regional Sales Manager

PZ Cussons Nigeria Plc
01.2014 - 04.2015

Key Account Manager

PZ Cussons Nigeria Plc
01.2011 - 12.2013

MBA -

Quantic School of Business And Technology

Bachelor of Science - Electrical Engineering

University of Ilorin

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