Summary
Overview
Work History
Education
Skills
Timeline
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Felicia Bhebhe

London

Summary

Dynamic and forward-thinking Social Media and Marketing Manager with a demonstrated history of crafting compelling content and implementing successful social media strategies. Proven expertise in developing and promoting employer brands, driving inclusive and anti-racist initiatives, and collaborating with cross-functional teams to provide proactive and customer-focused services.

Overview

4
4
years of professional experience
2
2
years of post-secondary education

Work History

SOCIAL MEDIA MANAGER

Rowe Talent
London
01.2020 - Current
  • Led the development and execution of social media strategies to enhance the brand, resulting in a 40% increase in event sales and 64% boost in brand awareness.
  • Established influencer partnerships to increase brand awareness and clientele by 43%, aligning with the goal of growing its reputation as a destination employer.
  • Ensured cohesion and articulation of branding goals across all online platforms, reflecting the brand's ambition to be an inclusive and anti-racist employer.

PROJECTS AND ENGAGEMENT COORDINATOR

BANG Charity
London
02.2022 - 08.2022
  • Implemented the "£100 for 100 words" campaign, increasing online youth engagement by 87% and contributing to the council's inclusive employer branding initiatives.
  • Managed a £99k budget entrepreneurship and leadership development program, aligning with the council's goal of enabling the recruitment of the very best talent from diverse backgrounds.
  • Established partnerships with educational institutions to recruit graduates, reflecting the council's commitment to fostering diversity in its workforce.


SOCIAL MEDIA MANAGER

MVLS Agency
London
03.2020 - 05.2022
  • Led prominent campaigns for high-profile clients, resulting in significant ROI, including raising over £30k for the London Community Gospel Choir.
  • Managed partnerships with influential figures, including Holland and Boy George, increasing engagement by 25%.
  • Monitored weekly/monthly performance for improvement.
  • Collaborated with the Global Partnership for Education to implement creative strategy for international campaigns.

Education

Bachelor of Science - Psychology with Counselling

University of Greenwich
London
09.2016 - 08.2018

Skills

  • Content creation aligned with employer branding initiatives
  • Community engagement management to foster inclusivity
  • Social media marketing to promote brand awareness
  • Project management and stakeholder management to ensure successful campaign delivery
  • Data analytics to measure ROI and evaluate campaign effectiveness eg Google Analytics

Timeline

PROJECTS AND ENGAGEMENT COORDINATOR

BANG Charity
02.2022 - 08.2022

SOCIAL MEDIA MANAGER

MVLS Agency
03.2020 - 05.2022

SOCIAL MEDIA MANAGER

Rowe Talent
01.2020 - Current

Bachelor of Science - Psychology with Counselling

University of Greenwich
09.2016 - 08.2018

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Felicia Bhebhe