Federico Loddo
London,UK
Summary
Accomplished professional with expertise in strategic CRM leadership, multi-channel campaign management, and data-driven decision-making. Proven ability to enhance customer segmentation and personalisation, drive e-commerce and digital communication initiatives, and manage media relations effectively. Adept in SEM knowledge, strategic thinking, market segmentation analysis, copywriting, and project coordination. Committed to leveraging skills to achieve impactful results in dynamic environments.
Overview
16
16
years of professional experience
7
7
years of post-secondary education
Work History
Freelance CRM, Lifecycle & Digital Marketing Consultant
FL Marketing
01.2022 - 01.2025
CRM Manager & Consultant
Gaming | Consumer Products | Information Technology
London, UK
01.2009 - 01.2025
- Lead, define, and implement CRM strategies focusing on acquisition, segmentation, retention, and reactivation
- Manage cross-functional teams to efficiently execute operational campaigns
- Map and update lifecycle customer journeys, targeting data effectively
- Define KPIs and monitor performance to ensure alignment with business goals
- Build and optimize lifecycle and transactional email programs
- Increased retention across US, UK, Canada, and Australia markets (2022-2024)
- Developed and executed email lifecycle programs to boost conversion and retention rates (2019-2022)
- Managed multi-regional campaigns, driving 70% turnover in assigned territories (2015-2022)
- Successfully launched CRM campaigns for new markets, achieving significant growth metrics (2012-2020)
CRM Marketing Manager
Snapfish
Remote
01.2015 - 01.2022
Digital Marketing Manager
NetBet
01.2014 - 01.2015
Regional CRM & Marketing Manager
PKR
01.2012 - 01.2013
International Marketing Executive
7digital
01.2010 - 01.2012
CRM Marketing Manager
Unibet
01.2009 - 01.2010
Education
MA - Media Studies
University of Siena
01.2003 - 01.2006
BA - Communication and Media
University of Siena
01.1999 - 01.2003
Skills
- Strategic CRM Leadership
- Multi-Channel Campaign Management
- Data-Driven Decision-Making
- Customer Segmentation & Personalization
- E-commerce & Digital Communication
- Media relations management
- SEM knowledge
- Strategic thinking
- Market segmentation analysis
- Copywriting
- Project coordination
Accomplishments
- CafePress: Increased retention across multiple markets (01/01/22 - 12/31/24).
- Snapfish: Managed and optimized campaigns for France, Germany, and Italy, achieving 70% of turnover (01/01/15 - 12/31/22).
- PKR: Achieved a 70% conversion rate in the Italian market through CRM campaigns (01/01/12 - 12/31/13).
- 7digital: Boosted website traffic by 75% within six months (01/01/10 - 12/31/12).
Languages
Italian
English
Spanish
Custom
Available upon request.
Timeline
Freelance CRM, Lifecycle & Digital Marketing Consultant
FL Marketing
01.2022 - 01.2025
CRM Marketing Manager
Snapfish
01.2015 - 01.2022
Digital Marketing Manager
NetBet
01.2014 - 01.2015
Regional CRM & Marketing Manager
PKR
01.2012 - 01.2013
International Marketing Executive
7digital
01.2010 - 01.2012
CRM Manager & Consultant
Gaming | Consumer Products | Information Technology
01.2009 - 01.2025
CRM Marketing Manager
Unibet
01.2009 - 01.2010
MA - Media Studies
University of Siena
01.2003 - 01.2006
BA - Communication and Media
University of Siena
01.1999 - 01.2003
Similar Profiles
Oscar MartinezOscar Martinez
NA at RESTAURANT ASM MCDONALDS 112 S FRENCH AVENUE SANFORD FL AND 150 HICKMAN DR SANFORD FLNA at RESTAURANT ASM MCDONALDS 112 S FRENCH AVENUE SANFORD FL AND 150 HICKMAN DR SANFORD FL
Curtis MurphyCurtis Murphy
Teacher's Assistant at 910 Buck Pride Way Deerfield Beach, FL 33441Teacher's Assistant at 910 Buck Pride Way Deerfield Beach, FL 33441
Kendrick AquinoKendrick Aquino
Cf66 Volunteer Captain at 2600 Buckingham Ave, Lakeland, FL 33803Cf66 Volunteer Captain at 2600 Buckingham Ave, Lakeland, FL 33803
CHIGOZIE PASCHAL OKAFORCHIGOZIE PASCHAL OKAFOR
Senior Customer Service Management Executive at Internet Solutions Nigeria LimitedSenior Customer Service Management Executive at Internet Solutions Nigeria Limited
Dimitris MislisDimitris Mislis
Co-founder at Emphatiq LTDCo-founder at Emphatiq LTD