Federico Loddo
London,UK
Summary
Accomplished professional with expertise in strategic CRM leadership, multi-channel campaign management, and data-driven decision-making. Proven ability to enhance customer segmentation and personalisation, drive e-commerce and digital communication initiatives, and manage media relations effectively. Adept in SEM knowledge, strategic thinking, market segmentation analysis, copywriting, and project coordination. Committed to leveraging skills to achieve impactful results in dynamic environments.
Overview
16
16
years of professional experience
7
7
years of post-secondary education
Work history
Freelance CRM, Lifecycle & Digital Marketing Consultant
FL Marketing
2022.01 - 2025.01
CRM Manager & Consultant
Gaming | Consumer Products | Information Technology
London, UK
2009.01 - 2025.01
- Lead, define, and implement CRM strategies focusing on acquisition, segmentation, retention, and reactivation
- Manage cross-functional teams to efficiently execute operational campaigns
- Map and update lifecycle customer journeys, targeting data effectively
- Define KPIs and monitor performance to ensure alignment with business goals
- Build and optimize lifecycle and transactional email programs
- Increased retention across US, UK, Canada, and Australia markets (2022-2024)
- Developed and executed email lifecycle programs to boost conversion and retention rates (2019-2022)
- Managed multi-regional campaigns, driving 70% turnover in assigned territories (2015-2022)
- Successfully launched CRM campaigns for new markets, achieving significant growth metrics (2012-2020)
CRM Marketing Manager
Snapfish
Remote
2015.01 - 2022.01
Digital Marketing Manager
NetBet
2014.01 - 2015.01
Regional CRM & Marketing Manager
PKR
2012.01 - 2013.01
International Marketing Executive
7digital
2010.01 - 2012.01
CRM Marketing Manager
Unibet
2009.01 - 2010.01
Education
MA - Media Studies
University of Siena
2003.01 - 2006.01
BA - Communication and Media
University of Siena
1999.01 - 2003.01
Skills
- Strategic CRM Leadership
- Multi-Channel Campaign Management
- Data-Driven Decision-Making
- Customer Segmentation & Personalization
- E-commerce & Digital Communication
- Media relations management
- SEM knowledge
- Strategic thinking
- Market segmentation analysis
- Copywriting
- Project coordination
Accomplishments
- CafePress: Increased retention across multiple markets (01/01/22 - 12/31/24).
- Snapfish: Managed and optimized campaigns for France, Germany, and Italy, achieving 70% of turnover (01/01/15 - 12/31/22).
- PKR: Achieved a 70% conversion rate in the Italian market through CRM campaigns (01/01/12 - 12/31/13).
- 7digital: Boosted website traffic by 75% within six months (01/01/10 - 12/31/12).
Languages
Italian
English
Spanish
Custom
Available upon request.
Timeline
Freelance CRM, Lifecycle & Digital Marketing Consultant
FL Marketing
2022.01 - 2025.01
CRM Marketing Manager
Snapfish
2015.01 - 2022.01
Digital Marketing Manager
NetBet
2014.01 - 2015.01
Regional CRM & Marketing Manager
PKR
2012.01 - 2013.01
International Marketing Executive
7digital
2010.01 - 2012.01
CRM Manager & Consultant
Gaming | Consumer Products | Information Technology
2009.01 - 2025.01
CRM Marketing Manager
Unibet
2009.01 - 2010.01
MA - Media Studies
University of Siena
2003.01 - 2006.01
BA - Communication and Media
University of Siena
1999.01 - 2003.01